Infographics have become a prominent part of the online marketing scene. When done well, this digital form of storytelling can be extremely engaging for readers.
But since there are so many infographics out there now, how do you know if yours will stand out? What makes them so popular? And how can you take advantage of their power in your online marketing efforts?
Here are some answers to those questions, including the top reasons why making infographics work for marketers:
More than 40 million people view and share infographics each month on Twitter alone.
That number is only going up as more people get familiar with using visual content effectively and more companies start using infographics for marketing.
2. Infographics Are Quick.
People are busy and their attention spans are getting shorter by the moment. That’s why the average infographic is viewed for 8 seconds on a desktop and 6 seconds on a mobile device.
Plus, they’re short, sweet, to-the-point and visually engaging. And did you know that they get shared more than three times as often? See #1 above!
3. They Resonate with People.
Infographics target your ideal audience in an emotional way. That’s because they’re packed with statistics that show you empathize with their pain points.
This is something that other forms of online content can’t do very well (more about that below).
Instead of just telling them what to do, infographics present information about problems people are having so they can learn what you have to offer.
4. They Bring Traffic.
Well-executed infographics posted on high-authority sites bring traffic for months after being published — and that’s just from organic search alone.
Pair this with the email outreach you’re doing and the link building you’re doing (or need to be doing), and your infographic will continue to generate leads over time.
5. ROI Isn’t a Mystery with An Infographic.
When done right, an infographic is like getting three or four pieces of content in one.
This helps you know exactly how it’s helping build awareness, drive traffic, boost conversions and more. Then, you can keep those results rolling in over time!
6. They Prove Your Authority.
Infographics can be used to prove your expertise because they show detailed information that readers otherwise wouldn’t know about without spending months researching it.
When you publish an infographic, people can tell that you’re willing to go above and beyond for your customers. And as a result, their opinion of you will improve.
7. You Can Easily Steal Other People’s Traffic with Infographics.
Infographics are commonly used to promote other types of content or link back to your site, so if you have the right strategy, this could be a great way to get seen by new audiences who may not have known about you before.
This also helps with getting more traffic from social media sites like Pinterest.
8. They Make Your Site Look Amazing.
Because the design process for an infographic is so rigorous, it can inject some much-needed creativity into your brand’s web presence.
Consider how many brands are using infographics today. There’s National Geographic, National Geographic Adventure, Dell, General Electric, Coca-Cola, Pixar and more.
9. Infographic Promotion Can Be Automated.
Visual content can be just as shareable on social channels as text posts, but sometimes you don’t have the time or resources to dedicate to creating engaging headlines and images for every single infographic you create.
That’s where Venngage can help. The platform has tons of infographic templates you can use to create the perfect design for your next marketing campaign.
You can start with a mind map to plan your strategy.
10. Infographics Get Attention.
They are visually appealing. They are also supposed to be educational.
Businesses, software developers, students, teachers and every other individual create infographics to communicate something in a good-looking manner.
Infographic has much more potential because of their high visual appeal. A well-designed infographic can go viral overnight and it’s not the case with a well-written article.
This is the reason why we see a flood of infographic submissions in various communities and social sharing sites such as Visual.ly, Pinterest, Facebook, etc.
Like every other concept that goes viral on the internet, everyone wants to associate with it and be a part of it.
People start uploading mediocre infographics in their blogs which not only hurts the overall quality of infographic submissions but also diminishes the value of good infographics.
11. They Save You Time.
Sure, creating an infographic takes time. That’s why most brands are using templates to quickly turn their data into a visually composited piece of content.
But when you think about all the great things you can do with that extra time, it’s totally worth it.
Still not sure how to make infographics? Visit Venngage today and choose the right infographics templates to get started right away.
