Brand Monitoring 2022: A Guide To Common Challenges And Their Management

You’ve probably heard the saying “just because you can, doesn’t mean you should.” Well, that’s true when it comes to tracking mentions. Just because you can monitor your company’s mentions and keywords online doesn’t mean you should blindly track everything.

In fact, if you’re not careful, tracking mentions can quickly become a huge time suck with little payoff. But don’t worry — we’re here to help! In this article, we’ll share seven of the biggest challenges involved and how to overcome them. Very soon, you’ll be a mentions tracking pro!

Why Care About Brand Monitoring?

Without going into details, brand monitoring is the process of keeping track of how your business is being talked about online. But why is it so important to use brand monitoring software? Here are the key reasons:

  • It can help you identify potential issues with your product or service before they escalate.
  • It enables you to spot negative trends in customer sentiment. 
  • It gives you valuable insights into what people are saying about your company.

Armed with this information, you can make changes to improve your company’s image and better meet the needs of your customers.

7 Brand Monitoring Challenges And How To Manage Them

While tracking mentions is an essential part of any marketing strategy it can also be a bit of a challenge. Here are seven common challenges and how to overcome them.

Challenge #1: Lack Of visibility

One of the biggest challenges is simply not knowing where to look. There are hundreds of social media sites, forums, and review sites out there, and it can be tough to keep track of them all.

One way to overcome this challenge is to use a social media listening tool. This tool should help you track mentions of your company across the web so you can quickly see what people are saying.

Challenge #2: Negative Feedback

You’ll inevitably run into some negative feedback when monitoring your brand. The important thing is to not take it personally and respond professionally.

Thank the customer for their feedback and try to resolve the issue. After all, negative feedback is, above all else, an opportunity for improvement.

Challenge #3: Time Commitment

Tracking mentions can be time-consuming, especially if you’re doing it manually. One way to overcome this barrier is to set aside some dedicated time each week to monitor your brand. Another option is to automate the process by using specialized tools.

Challenge #4: Data Overload

With so much data out there, it can be easy to get overwhelmed. One way to deal with this is to focus on key metrics that will give you the most helpful insights into your business’s performance. For example, you might want to track mentions as such plus sentiment and reach over time.

Challenge #5: Analysis Paralysis

Another common issue is analysis paralysis, which is when you have so much data that you don’t know where to start or what to do with it. This issue is typical of news tracking but it can arise when tracking social media mentions, too.

To cope with it, try focusing on one specific metric or goal and then narrow down your data accordingly. For example, if you’re trying to increase brand awareness, look at metrics such as reach and engagement rather than likes or follows.

Challenge #6: Silos

One more common issue is silos, which is when different departments within an organization aren’t sharing information. This can lead to duplicated effort and wasted time and resources. To overcome this barrier, make sure there’s clear communication between all stakeholders and that everyone has access to the same data and tools.

Challenge #7: Competitive Intelligence

Finally, another common challenge is competitive intelligence, which is when you’re trying to track too many competitors at once. This can quickly become overwhelming and make it difficult to focus on your brand.

To overcome this, choose one or two competitors that you want to focus on and then track their performance against your own business. This will help you identify areas where you need to improve and adjust your strategy accordingly.

Tips For Building A Strong Brand Mention Tracking Strategy

At this point, building a strong mention tracking strategy can seem like a daunting task, but several simple tips can facilitate it for you:

  • First, it’s important to define what you want to track. This will help you determine which social media platforms and keywords to focus on.
  • Second, set up Google Alerts for your business and key competitors. This will ensure you stay up-to-date on the latest news and conversations.
  • Finally, use good analytics tools to track your progress over time. This will allow you to see what’s working and make adjustments as needed.

Final Thoughts

To sum it up, if you can identify and manage the key difficulties of brand monitoring, you will be well on your way to building a strong strategy.

Besides, make sure to also invest in high-quality analytics tools to help you measure your progress and ensure that your business is monitored effectively.

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