Instagram is more than just a photo-based social media app. With almost 1.2 billion active monthly Instagram users, it offers a massive opportunity for digital marketers to nudge their potential customers.
Due to its popularity, Instagram has become a powerful marketing app for many businesses. You can use the platform to sell your products by simply uploading photos, videos, and hashtags.
However, since it is widely popular and used by many active folks, how can your business stand out?
Well, this is where Instagram ads pop in.
Defining Instagram Ads
But first, what are Instagram Ads?
Instagram advertising posts for businesses to pay to serve Instagram users. It is a process of delivering post-sponsored content on the platform to reach a greater target audience. It is mainly utilized to increase brand exposure and generate new leads and website traffic.
Benefits Of Instagram
Instagram advertising comes with several advantages. The most remarkable advantage of advertising on Instagram is the opportunity to reach numerous engaged users without interfering with their browsing experience on the platform.
The benefits of Instagram advertising also include:
- The user-friendly platform.
- Flexible pricing.
- Leverage engagement rates.
- Solid reports for improvements.
Additionally, boosting is as easy as instantly tapping your post and turning it into ads.
Instagram Advertising Cost
This Facebook-owned social media platform helps you make an impression, get more leads and grow your business. Nevertheless, most companies want to consider how much Instagram ads cost before taking the risk.
On average, Instagram advertising costs from $0.20 to $6.70, depending on the bidding model based on webfx.com. For cost-per-click (CPC), advertisers spend $0.20 to $2 per click.
In cost-per-impressions (CPM), they pay $6.70 per 1000 impressions. And in cost-per-engagement (CPM), they spend $0.01 to $0.05 per engagement. Typically, the audience on Instagram ranges from 25 to 29 years old.
Types Of Ads On Instagram
Instagram has a unique way of telling a story in the most spotless and stimulating ways. Regardless of your business, they have the standard ad format to help you accomplish your marketing goals.
Photo Or Image Ads
Narrate your business through a simple and beautiful creative image. As simple as using photos to advertise their products or services. With the help of high-quality Instagram filters, the need to edit your photo in some editing apps is not necessary.
Either bright and sharp images or aesthetic vibes, Instagram shares various filters to make them look good before posting. These ads commonly post pictures in square or landscape format.
Video Ads
Like photo ads, Instagram videos allow businesses to look closely at their brand, products, or services. It is basically like a photo ad but in video format.
It can also be in square or landscape format but includes sound that usually lasts up to 60 minutes, but shorter videos are more effective and efficient.
Carousel Ads
These ads include multiple videos or images users can swipe in the same spots. Both can appear through feeds or Instagram stories along with a call-to-action button or swipe-up link to guide users directly to the website.
Using carousel ads, you can share up to 10 images or videos, display a collection of products, and set a multi-part story.
Stories Ads
These ads typically appear in your stories with full-screen images or video. It is the latest yet well-used part of the app, with over 500 million Instagram users viewing My Day or Stories daily, according to blog.hootsuite.com.
When creating Stories Ads, you can use organic Instagram Stories features such as different filters, GIFs, text, and interactive stickers.
Collection Ads
These types of ads are a mixture of shopping ads and carousel ads. Collection ads present products directly from your product catalog. In this case, you can now purchase a product from the ad.
In click the ad, you are instantly directed to the Instagram Instant Experience Storefront, wherein you can learn more about the products and move to purchase.
Explore Ads
Explore ads can be images and videos and appear inside the Explore tab. It is where users discover new content and accounts based on their Instagram usage habits.
These Instagram ads are a distinctive way to make your business in front of people most likely to be interested in your brand.
Final Thoughts
According to statista.com, users worldwide spend approximately 10 hours on Instagram, which is a great chance to call the attention of a prospective audience and discover your product.
When making Instagram Ads, take time to learn and understand your options and create your campaigns. Through those Ads, your marketing goal will be more straightforward and boost your sales.
Know that Instagram advertising may take some testing and experiments to know what types of ads suit your business. If one fails, there are other options to select.
