There is No Magic Bullet in Social Media

There is No Magic Bullet in Social Media

Earlier this week I had an interesting meeting with a partner (remember, we prefer partnering) who was being approached by a “web site and social media consultancy” about how he should be marketing his organization via social media. The client organization focuses on selling specialized services to a high end B2B market. The consultancy suggested …

Read moreThere is No Magic Bullet in Social Media

How Cloud Computing is Changing The Enterprise

How Cloud Computing is Changing The Enterprise

In 2009, many companies began to integrate cloud computing into their daily operations (whether they know it or not). The main concept behind cloud computing is the delivery of computing resources over the Internet, as opposed to a physical machine. Several aspects of the cloud are extremely appealing to the enterprise, especially smaller companies who …

Read moreHow Cloud Computing is Changing The Enterprise

Using Passion and Interest to Drive Your B2B Engagements

Using Passion and Interest to Drive Your B2B Engagements

I’ve always believed that tapping into passions and open communications are the corner stones of success for digital engagement, community building and social media. We hear about these successes within consumer focused and B2C social programs all to often. P&G, Home Depot, Sharpie and H&R Block are all examples as well as New Marketing Labs’ …

Read moreUsing Passion and Interest to Drive Your B2B Engagements

Why We Prefer Partnering

Why We Prefer Partnering

There are many ways to consult. Many people offering services around social media and online marketing are flat out running companies’ programs as an outsourced hired gun. Other social media marketing agencies are writing high level strategy docs and handing them over to an agency of record for execution. These models are just fine. We …

Read moreWhy We Prefer Partnering

Listening with 3 Ears

Listening with 3 Ears

It is clear that companies should be listening to social media conversations, but what exactly should you be listening to? Over the past two years I have developed the following approach that has really helped the companies that I have worked with think about listening at three broad levels: Brand Level listening – Chris and …

Read moreListening with 3 Ears

Facebook 101 for Small and Local Businesses

How many times has this happened to you? You’re strolling down a sidewalk in your hometown and you notice a brand new sign on a previously unnoticed storefront with the following call to action: “Join us on Facebook.” You stop and stare, and register the strangeness of the request. Why would I want to be …

Read moreFacebook 101 for Small and Local Businesses

New Marketing TV

If you want to tune in to what’s happening in the world of new media marketing, turn on NewMarketing.TV. A trailblazing concept from New Marketing Labs, NewMarketing.TV is the first Internet television network dedicated to providing always-on content for marketing professionals – cutting-edge education for marketers, by marketers. Set to launch in early 2009, this …

Read moreNew Marketing TV

Pin It on Pinterest