What Are Your New Year’s Challenges?

With another year sneaking into the history books, it’s time to approach that annual right of passage: Determining your New Year’s resolutions. For what it’s worth, I hate that term. The idea of making “resolutions” feels stilted and cliched, like concepts drawn up at a board meeting and then quickly forgotten. Why not scrap that …

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There is No Magic Bullet in Social Media

There is No Magic Bullet in Social Media

Earlier this week I had an interesting meeting with a partner (remember, we prefer partnering) who was being approached by a “web site and social media consultancy” about how he should be marketing his organization via social media. The client organization focuses on selling specialized services to a high end B2B market. The consultancy suggested …

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How Cloud Computing is Changing The Enterprise

How Cloud Computing is Changing The Enterprise

In 2009, many companies began to integrate cloud computing into their daily operations (whether they know it or not). The main concept behind cloud computing is the delivery of computing resources over the Internet, as opposed to a physical machine. Several aspects of the cloud are extremely appealing to the enterprise, especially smaller companies who …

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Using Passion and Interest to Drive Your B2B Engagements

Using Passion and Interest to Drive Your B2B Engagements

I’ve always believed that tapping into passions and open communications are the corner stones of success for digital engagement, community building and social media. We hear about these successes within consumer focused and B2C social programs all to often. P&G, Home Depot, Sharpie and H&R Block are all examples as well as New Marketing Labs’ …

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