Targeted advertising with LinkedIn

For many people LinkedIn is little more than a site for displaying a curriculum vitae. For others, it is a professional social network that allows them to forge business connections. However, it’s easy to forget that it also provides the opportunity to run an advertising campaign targeted at professionals. LinkedIn differs from many other social …

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The Good, the Bad and the Indifferent Social Media Channels

With as many social media networks as Elvis impersonators these days, how do you know which ones are right for you? And like Elvis impersonators, some social media channels are definitely worth their weight in gold, a couple are niche performers that appeal to a particular audience, while others try hard but just don’t hit …

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5 time saving tricks every blogger should know

Blogging can be a valuable way of networking, promoting your business and improving your organic search engine rankings. On the other hand, as any blogger knows, writing regular posts, and carrying out other blog related tasks can be incredibly time consuming. At some point, most bloggers will ask themselves whether writing their blog is really …

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