24 Best Social Media Management Tools

Are you trying to juggle several platforms for your brand? Well, today we are going to cover the top social media management tools. 

If you’ve been around social media for a while now, you’ll know that it can get pretty frustrating and overwhelming at times, especially if you’re trying to make a name for yourself or your brand. So, as a budding brand owner who is trying to get their voice heard out there, how do you manage your time online?

From scheduling upcoming posts to creating the content to fill the posts and engaging with existing and potential followers, there’s a seemingly endless to-do list that can end up consuming you entirely if you’re not careful.

We think that at this point in history, with the internet being what it is, your best way forward is through a social media management tool. With the variety of features and pricing out there, it’s a no-brainer, really.

Best Social Media Management Tools (2020)

If you want to save time that you can put into creating more amazing content, we strongly suggest that you recruit the help of a social media management tool. Let’s check out our list of the best options currently available.

Hashtags for Likes

hashtags-for-likes

Your first impression of Hashtags for Likes may be that it just looks like another generic company – nothing special. However, the opposite is true. Hashtags for Likes is, in fact, one of the best social media management tools to date, and in our opinion, they’re number one.

Hashtags for Likes is a gamechanger for your Instagram management. While they currently can only help you manage your Instagram engagement, they have a Twitter management too in the works, too, so watch this space.

When it comes to your hashtags on Instagram, this is going to change your life. They know that you spend a lot of time trying to figure out the perfect hashtag strategy for your niche and industry, and they know that Instagram is constantly changing the algorithm, making it difficult to keep up.

This is why they have come up with their sophisticated search engine, designed specifically with hashtags in mind. This means that you can enter and search for any hashtag that you like, whether you have used it already for your profile or not.

The results will be in-depth analytics and data around the hashtag that you searched so that you can make an informed decision on whether it’s the best one to use for your growth or not. This is a revolutionary way to approach your Instagram engagement – and the best part is, it’s 100% safe.

Hashtags for Likes is completely organic Instagram management, so you don’t even have to think for a second that it’s going to get you in trouble. They make sure to stick to Instagram’s terms and conditions, keeping you in the clear.

There really isn’t anything that’s more simple and straightforward than this search engine for your hashtags. If you’re not already jumping at the chance to try something like this, you should be. Hashtags for Likes will change the way that you approach your Instagram growth, and significantly increase your chances of success.

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SocialPilot

SocialPilot

One of the most helpful things about some social media management tools is that they come with a chatbox found on their homepage where you can get in touch with someone should you have any queries.

This means that you can ask any initial questions you may have, and get technical help further down the road. If you want an effective social media management tool that can help you with scheduling of upcoming posts as well as reporting and analytics, we suggest you check out SocialPilot.

They know that you’re looking for something that’s going to cover it all, and judging by all the clients they’ve already been able to help out, we’re feeling pretty confident that they’re a good match.

Not only do they want to help manage their clients social media platforms, but they want to be constantly working out what’s working and what’s not, too.

Pros
  • Free trial
  • No need to share credit card
  • Awesome features
  • Great prices
  • Dashboard is easy to use
  • Secure https site
Cons
  • Difficult to find pricing

Crowdfire

crowdfire social media management toolWhen it comes to the best social media management tools out there, there are many options to choose from. However, some stand out among the rest, and we think that Crowdfire is one of these.

If you need a management tool that’s going to effectively help you find the right people to be interested in your content, and connect you to great content out there as well, we suggest you check out Crowdfire.

Crowdfire makes sure that they keep their features nice and simple, so it doesn’t matter if you’ve had a lot of experience or next to no experience with a social media management tool.

You can think of them as your marketing sidekick, that comes with great prices and even better features, like their social media scheduling tool that lets you prepared content in advance. If you’re looking for a solid company that’s going to look after you, we suggest Crowdfire.

Stellation Media

Stellation Media

Stellation Media is a state of the art social media management tool that describes themselves as a creative growth agency. This is because they have extensive coverage of most, if not all social media platforms out there, and can help you with everything from your website to your email marketing.

One of the best things about Stellation Media is that they have individual account managers, and a free consultation so they can get to know your marketing needs.

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Twesocial

twesocial social media management service

Sometimes, you just need someone who knows what they’re doing to step in, take over, and have a successful, effective solution for all of your social media management needs.

While Twesocial, as the name suggests, does focus their services more on Twitter, you’ll be glad that you gave them a shot. They are one of the most reliable social media management tools out there on the market, and make sure that all of their clients know before they’ve even signed up that they don’t sell fake engagement – only real, active followers.

They have great prices, with their services starting at just $15, and they have a solid customer support team too, so you don’t ever have to worry about getting in trouble and being left high and dry. If you want a committed team to help you with your social media management, we recommend Twesocial.

Tailwind

Tailwind

Tailwind is an extensive, comprehensive tool that can help you with your Pinterest growth – in fact, they are an active partner of Pinterest, so you know that they’re good.

Tailwind can help you with many different things on Pinterest, including being able to create and manage more than one pinboard at once, uploading in bulk, and scheduling your upcoming calendar.

They can even suggest the best times for uploading your pins so that you get a good chance of the right people engaging. As you can see, Tailwind is a great option if you have a special focus on Pinterest for your brand, and you need a boost.

Agorapulse

agora pulse

Agorapulse is another excellent social media management company that can revolutionize the way that you do things online. This is because it is great at time management – it can help you schedule all content for your Instagram, LinkedIn, Facebook, and Twitter from one place.

Additionally, Agorapulse offers things like dynamic reports and analysis, managing your social media inbox, and running social promotions so that you can keep your followers engaged.

One thing that we love, particularly about Agorapulse, is that they offer some pretty affordable price points, especially when you compare them with other similar companies out there. For as little as $99 a month, you can gain access to a rich variety of their features.

You’ll find that their content publishing features are the best you’re going to get, and you even get to preview your content before it goes live. This sophisticated uploading system is going to save you a lot of time.

With Agorapulse’s social media inbox, you can quickly go through all of your different direct messages, check them off, and keep them organized without having to take hours out of your day. We also love that you can customize the reports they send through and condense them into something that’s easy to read and assess.

So, what are some other features that are offered with Agorapulse? You’ve got competitor analysis, ads monitoring, social media calendar, team workflows, and social listening. It’s difficult at this point to grasp just how vast of a social media management tool Agorapulse is.

In saying this, the only downside that we can see with a company like this is just how many features they offer. This means that if you’re pretty new to using a social media management tool, you could find yourself feeling a little overwhelmed. However, we don’t think it will take that long to get used to things and benefit from their extensive tools.

Tweeteev

tweeteev twitter management service

If you’re looking for an effective, yet simple and straightforward social media automation service to help with your overall growth, we suggest that you check out Tweeteev.

These guys know the ins and outs of social media websites like Twitter, and can make your time on their easy. They guarantee that they can help you grow your accounts with real, active followers – nothing fake.

As well as offering to help you find targeted followers that are going to make a big difference, they also guarantee that their services are completely 100% safe, so you don’t have to worry about your reputation being at risk.

Social Oomph

Social Oomph

Social Oomph is another great social media management tool that can help you re-post your Twitter and Facebook content, automatically. It knows that your time is extremely limited, which is why its features are all about saving you time.

While we think that Social Oomph is one of the most powerful social media management tools out there, the only downside is that their dashboard is a little outdated. At the end of the day, if you’re just looking for a highly rated company that really knows what they’re doing, then we highly recommend them.

If you want something that’s a little bit more extensive in terms of what they offer, then we suggest trying something like Agora Pulse.

However, less is more a lot of the time, and there’s nothing wrong with a company like Social Oomph, especially considering that the tools they do offer are some of the best you’re going to find. If you want simple yet effective, this is the type of company for you.

Social Report

social-report

From monitoring to reporting and even scheduling, there’s nothing that Social Report can’t do for its customers. One thing that we love specifically about Social Report is that they are set up to be a great option if you’re an individual trying to grow a brand, but they’re also ideal if you’re a part of an agency or a marketing team, too.

The best part is that they are so user-friendly that it doesn’t matter how big or small your scale is – they’re going to suit it. One thing that you may notice almost straight away about these guys is that, like Agora Pulse, they have some pretty appealing price points. You can get started with them for just $49 a month, and they even offer new clients a free trial for 30 days.

You’re not going to find that many companies out there that offer their services free for 30 days. The norm is usually 3 to 7 days, so 30 days is almost unheard of. This is a new level of accountability that is setting the new standard.

When it comes to their scheduling features, you’re not going to be able to find another company that nails it as these guys do. In fact, they were one of the first tools in the industry to introduce features like this, making them pretty unique.

Another thing that you’ll love about Social Report is that they actually offer a huge number of features for free, that many companies out there will make you pay for. Their reporting tool is one of the best we’ve seen and has some of the best analytics reports in the industry. All of this comes to you in one easy to use dashboard, so it’s hard to think of any downsides to this awesome social media management tool.

Social Report is going to let you directly schedule your upcoming content to platforms like Facebook, Twitter, LinkedIn, and Twitter, and they even offer a photo editor so you can do everything from their dashboard. Once you’ve got it ready to schedule, you can preview it through their Instagram grid preview.

One of the biggest drawbacks of having your brand on multiple social media websites is managing the different inboxes. Social Report makes this effortless. Not only can you view all of your new comments from one place, but you can also see and deal with direct messages, too. This is going to save you a huge amount of time.

We think that one of the biggest advantages to Social Report is that they offer some state of the art features, without costing their clients too much money. Again, as we said previously, their price points start at just $49 a month and go up to $199 a month, which we still think is pretty great considering what they can do for you.

Hopper HQ

hopper-hQ

Whether you’re a social media manager for an agency or you’re a small brand that needs to be able to save time online, you’ll want to check out Hopper HQ. The biggest feature that these guys push is their scheduling feature, so if you are primarily on the gram, you need to recruit the help of Hopper HQ.

Hopper HQ is great because they can automatically post everything for you, and they can even post your first comment, too. You can bulk edit and upload content, saving you a ton of time, and the dashboard is one of the most user-friendly that we’ve found.

We think that by far, one of Hopper HQ’s best features is their automatic posting feature, which lets you simply set and forget your posts. This means that you won’t need a mobile app, and you won’t need to get reminder notifications to publish content – it’s all done for you.

Not only can you create posts and then schedule them to be published, but you can also create single posts that can then be scheduled to be published on multiple different social media websites. This is some serious timesaving magic.

What’s more, Hopper HQ is going to let you plan your calendar through their amazing visuals. Because it’s drag and drop, you can easily set it up to see what the month looks like, before you schedule anything to be uploaded.

If Instagram is one of the biggest platforms that you use for your branding, then we suggest you check out Hopper HQ. It’s also great value for money, too, costing just $19 per account. The more accounts you have, the cheaper it will be through their bulk buy.

Lastly, Hopper HQ has a 14-day trial that you can check out for free before you commit to anything. This is going to be more than enough time to figure out if they’re a good fit for your brand or not.

Meet Edgar

If you’re someone who wants to take their social media content sharing to the next level and experiment with evergreen sharing, then we highly recommend you try out Meet Edgar. This extensive library of repurposed content is going to be a great option for you either now or further down the road.

As well as this main feature, we also love that these guys have an incredibly simple pricing model, which allows most people to afford their services. If you’re interested not only in using your own content but finding older content to repurpose, we recommend Meet Edgar.

Quuu

When Quuu was in its early stages, it was just a content suggestions tool. This means that they found content and automatically shared it on your social media platforms based on the categories that you had chosen.

While this is still its primary feature that is appealing to a lot of people, Quuu offers others as well as user growth and scheduling of upcoming content.

If you’re looking for a company that can do it all, plus some, then we recommend checking out Quuu. While it may not come with an extensive list like Agora Pulse, we think that the effort they put into the few features they have is commendable and worth what you’re going to end up paying for it.

You could even think about combining a company like Quuu with Agora Pulse if you’re really serious about getting ahead in the game.

Hootsuite

Hootsuite is one of those next-level social media management tools that is used and respected by agencies and small businesses alike. In fact, they have helped over 10 million professionals so far, and they’re showing no signs of slowing down.

Not only can they help you come up with new social media campaigns to get your brand out there, but they can also help you analyze them too and schedule them for the best time to be released.

The only downside to Hootsuite is that it’s been around for a while now, and is still quite slow-moving. It’s got the features necessary to make a bit impact online, but there haven’t been too many updates regarding the dashboard, so it’s not as modern as other social media management tools, like Agora Pulse, for example.

Hootsuite’s social streams are a great way to track your social media activity and stay on top of your audience. However, personally, we think that their planning and scheduling functions could be updated at some point in the near future.
We do love that they offer a free trial, though, and think that you should make the most of it.

Buffer

Buffer is another one of those social media management tools that’s easy to use and a great option if you’re looking to manage your social media posts. Additionally, it’s aesthetically pleasing, too, and has one of the more visually appealing interfaces that we’ve seen out there.

Buffer is well known for its social media scheduler, but the buck stops here for the most part. While they do offer a few analytics, they definitely don’t have an extensive feature list like some of the other social media management tools on this list.

If you’re looking for a no-frills experience that is simple and straightforward, they’re a great option.

Sprout Social

If you’re looking for an advanced, powerful social media management too, then perhaps it’s time that you tried Sprout Social. One of the biggest things that make this company stand out is that they are excellent if you’re a digital agency or work for one.

This is because it comes with an extensive list of team collaboration features, as well as next-level reporting software, and the ability to manage more than one account at once. It’s clear that Sprout Social has been set up by professionals, for professionals, and we think they’re a great option to use for your social media management.

Social Flow

Social Flow is one of those social media management tools that can help you manage all of your different social media campaigns in one easy to manage location. This means that they can help you with anything from repining on Pinterest, to scheduling upcoming posts for your Instagram profile.

With the keywords that are relevant to your niche and industry, you can then use these to analyze your different campaigns, and how they’re doing in terms of overall growth.

If you’re someone who likes the idea of implementing multiple social media growth campaigns at once and want a way to simplify things, we recommend checking out Social Flow.

Socedo

If you want a social media management tool that knows everything about lead generation, then you may want to consider giving Socedo a go. These guys work really well with most social media platforms, but we recommend them specifically if you have a Linked In or a Twitter page.

They can help you find the right leads through these social media channels, and then add them to your sales funnel.

So, while Socedo isn’t the greatest place to plan future content and schedule it to be uploaded, it is great if you are serious about increasing your traffic and know that network marketing is one of the best ways to do this.

They are a data-driven business that knows how important this tactic is to making your brand become successful online.

Tweepi

As you may have already guessed, Tweepi is an ideal social media management tool for Twitter, more than anything else. It’s going to help you find the right users for your content on the popular social media website, and it’s even going to go as far as helping you stay connected to them by engaging with their content consistently.

Tweepie is unique in that it focuses more on follower growth rather than the typical content management and publication that you can usually find with a social media management tool.

IFTTT

The next company on our list may have a strange company name, but they are, in fact, one of the easiest and most simple social media management tools to use.

All you have to do is select which service you want to help you share your content on Twitter and Facebook, among others, and their helpful platform will sort out everything else.

While it doesn’t cover everything like a lot of social media management tools on this list does, it’s definitely a good option if you need a few solid features to start out with for a good price to boot.

Oktopost

If you liked the sound of Socedo, then you’re going to like what Oktopost has to offer as well. These guys are an original social media management tool that has a specific focus on being able to generate the right leads for your brand.

In fact, they could be the feature that is missing from Hootsuite, which is all about scheduling content for your brand.

We love that Oktopost is going to help you stand out when it comes to B2B marketing. If you are a leads-generated brand and you rely on this to grow, we highly recommend checking out a company like Oktopost.

Bit.ly

Bit.ly can not only make it easy for you to shorten that URL you want to include in your Instagram bio, but it can also help you with your weekly and even daily reports as well. It’s also a great option for Twitter as the posts on this social media platform are short, as you know.

It can even track the number of clicks you get, and where they are coming from so, you can cater your content to the audience that likes you the most. While it’s not as comprehensive as some of the other companies on our list, it definitely has a place here for a reason.

FanBump

If you want an organic social media management tool for your Instagram growth, you may want to consider checking out a companylike FanBump. FanBump has a disclaimer on their website that talks about how they never use fake engagement with their clients, so you don’t have to worry about being suspended or banned at all.

FanBump offers each client a personal account manager that you can communicate with directly for all of your social media management needs. With great prices and great security, it’s no wonder that FanBump gets a lot of positive reviews online.

Somiibo

Somiibo is one of those companies that makes sure their set up and installation process are super easy so that their customers have a good experience from the very beginning. Their simple yet effective social media management tool can change the way you see your online branding.

Not only do they interact with the right people on your behalf, but they also make sure to stay professional and clean, setting a high standard for everyone that they interact with. Their efficient design and compatibility make them a fan favorite out there in the industry.

FAQs

How Does Social Media Management Work?

If you know anything about having a brand online, it’s that you need social media to market it. You know that all of this takes time and effort – time to create your content, the strategy your content needs, and then to answer your community’s burning comments, messages, and questions.

Whatever size your brand is right now, you may already know that managing your social media can be a full-time job.

This is why you need a social media management tool – to do all of this stuff for you. Ideally, with a social media management tool, the only thing that you should have to do is create the content and then see how it looks in a preview of your social media pages. That’s it. Your social media management tool should be able to do the rest.

Of course, like anything, this is a spectrum, and as you can see with the companies above, there are different degrees of assistance. If you don’t quite need this much help, you can just get help with your social media marketing strategy.

At the end of the day, what you get help with when you recruit a social media management tool is completely up to you and how much you want to pay for it.

Does a Social Media Management Tool Post for Me?

If you want it to, then yes. When you schedule content to be posted at a certain point in the future, this means that you’re leaving it up to the social media management tool to do so.

Now, some of them will have a system where they will just remind you to post, so you’ll still have to do it on your end. However, there are some that will do it for you, so be sure to look out for those ones if you really want to save time and effort on your end.

Before you get a social media management tool to post for you, though, you need to make sure that your content is post-worthy. This is why you utilize their photo editor features, and grid preview so that you can make sure your content is worth scheduling.

What Platforms Can be Managed?

This all comes down to the company, and how many different social media platforms they are prepared to cover for their clients.

Again, there are some companies out there that will cover them all, while there are others that only work with a select few, just like how Hashtags for Likes currently only works with Instagram. Again, it all depends on how much you want covered.

Will a Social Media Management Tool Answer Comments?

This can be a feature present if you need it, and if the company has it as a part of their feature list. You can set answering comments on autopilot if you wish so that you don’t even have to think about them when they come in.

An alternative to this has all of your social media interaction happen from one easy to use dashboard, that the social media management tool can provide you.

This is going to save you a ton of time going from one social media platform to the next, and it still means that you can answer each comment yourself.

How Often Will a Social Media Management Tool Post for Me?

As often as you like. This is the beauty of using a social media management tool for your online marketing – you get to choose things like this. If you want them to post every day for you, you can set this up to happen. If you just need it once or twice a week, this can be an option as well. At the end of the day, how often the company posts for you is entirely up to you.

Final Thoughts

Considering social media marketing is now seen as a full-time job, it makes sense to get help with it if you’re trying to juggle this side of things with the rest of your brand’s growth. With all the different options out there right now, why wouldn’t you get a bit of assistance with it so that you can free up your schedule a bit more to focus on other things, like creating more content to schedule for later?

As you can see, managing your own social media platforms is a pretty tall ask. With all that competition out there, it’s hard to imagine how anyone has the time to do it all themselves anymore.

Considering social media marketing is now seen as a full-time job, it makes sense to get help with it if you’re trying to juggle this side of things with the rest of your brand’s growth. With all the different options out there right now, why wouldn’t you get a bit of assistance with it so that you can free up your schedule a bit more to focus on other things, like creating more content to schedule for later?

Check out our list of the best social media management tools, and don’t forget to make the most of their free trials!

10 thoughts on “24 Best Social Media Management Tools”

  1. I’m still a little confused about how a social media management tool could post *for me. Do you have any additional info about how this might work with regards to sharing business blogs and service pages?

    Reply
  2. I’m definitely going to check out Hashtags For Likes and Tweeteev. We’re trying to increase our visibility on social media, yet my boss and I don’t know too much yet about the metrics behind hastags that could benefit SEO. Do you know any business that specifically use these platforms, and directly attribute them to their growth?

    Reply
  3. Started using Tailwind and it’s going pretty great. I wasn’t expecting them to be this good actually. If you’re doing Pinterest and want to learn how to do it the right way, then Tailwind is a must use. I’ve learned so many new things about this social media platform in the last couple of weeks!

    Reply
  4. I’m new to scheduling my Instagram posts but I don’t know what to sign up for, Hootsuite or Buffer. I was thinking of trying their free plan first, since both have one, but I have no clue which one is best. An easy to use app would also be a great plus… Thanks!

    Reply

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