The Best Tips To Improve Your Website’s User Experience

In today’s digital marketing world, your website is a 24/7 salesman, and as such, it has the potential to be your most powerful asset or a lethal weapon to your marketing efforts.

To help you improve your website and avoid the possibility of your website harming your success, this article will go over some of the most important ways to improve your website to make your users’ experience more seamless and fun!

Optimize Your Page Speed

As per Section.io, an extra five seconds of page load time can increase your website’s “bounce rate” by more than 20%! With the rise of smartphones, people have easy access to content worldwide on many different platforms. 

Your users expect fast results for the content they want; when they don’t get that, they usually leave your page and don’t return.

A slowly loading website will interrupt the user experience and cause frustration as users often simply don’t have the time to wait.

So, if you want to avoid bouncing users, optimizing your page speed is crucial!

Include Alternative Payment Methods

If you’re running an online store on your website, you may have potential customers who would be excited to buy your goods or services but simply can’t afford to due to your pricing.

The good news is that you can access these customers with some simple website tweaks! 

With donating solutions like CareBuzz, you can add this alternative payment method to your business’s financial plan and improve your website’s user experience and accessibility.

CareBuzz’s innovative technology allows your business to receive cashless donations. Thanks to bandwidth sharing, your clients can contribute monetary donations at no cost. 

Keep Up With Your 404’s

Even if search engines like Google don’t punish you for 404 errors, a user won’t be happy.

When users want to open a link or an image, they expect this link to take them to the next place they want to go.

Encountering a 404 error annoys your users and makes them reconsider choosing your website for what they need.

Next to slow page load time, facing 404s is another highly frustrating event for a user, as it totally disrupts their journey throughout your website.

Ensure Consistency Within Pages

In website design, consistency refers to aspects of your website matching. This includes heading sizes, fonts, color schemes, button styles, design elements, illustration styles, etc.

To provide your users with a seamless experience as they explore your website, it’s vital for them to know they’re still on your website.

Drastic design changes between pages will leave your users feeling lost and confused, and they may lose trust in your site.

Use Hyperlink Differentiation

When adding a link to any page on your website, you invite your users to click there. You should ensure that these hyperlinks are easily identifiable visually.

Underlined text and differently colored text will draw the reader’s attention and let them know that they should click this specific link.

A study by Karyn Graves demonstrates that when a regular web user sees blue-colored and underlined text as links, they know to click on them.

Embracing user expectations and what they already know about web use is vital to your success.

Make Your Website Phone-Friendly

Nowadays, most people access the internet, including various websites, on their phones.

However, many websites are built and designed for a laptop, meaning a potential user visiting your website through their phone is met with a disorganized website. 

Recently, Google started penalizing sites that aren’t optimized for mobile devices, making the need for responsiveness and phone-friendly websites even more crucial.

This is one of the most valuable ways to improve your website’s usability.

Include Visual Elements Wisely

People across the web are getting more savvy and faster at judging your websites before deciding if they want to continue browsing them.

When visiting your site, they can easily pick out a generic stock photo they’ve already seen elsewhere.

Using stock photography can decrease user trust and stand out as generic and non-unique. Sadly, these feelings carry over to your business as well.

Use visual elements wisely and place them on your website to support the content and allow the users a visual break from the text elements of your site.

Make Information Accessible

Bullet points and numbered lists will allow your users to get all the information they want quickly – the benefits you offer, ways to solve their problem, or critical features of a product or service you’re selling. 

With tons of cool icons to choose from, your website designers can get creative with your bullet points and help the readers even more with photos or videos that represent your point.

You should do this because it forces you to highlight only the most essential points you’re trying to relay to your users without getting caught up in unnecessary information.

Improve Your Website Today

As we said at the beginning of the article, your website is your representative in full swing 24/7 in today’s increasingly online world.

If you want to ensure the success of your business, it all starts with your website and how your users interact with it. 

From speed optimization and hand-picked visual elements to additional payment options and consistency between pages, there are many aspects of your website that you could tweak and improve. Start your improvement journey today and stay patient for results!

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