Social media has taken over the web. Every major brand and business has an account on multiple social media channels, such as Facebook, Instagram, and Twitter. So how can your business stand out with millions of users out there?
Are there any tools to increase your social media presence and stay on top of your game?
Thankfully, the answer is “Yes!”. We’re here to help you find the best tools to take your social media presence up a notch to increase your brand’s popularity.
What Are the Best Tools for Boosting Your Social Media Presence?
Social media is crucial to building brand awareness and engaging with customers. It’s also a great way to get feedback, connect with influencers, and develop new products. However, with so many platforms and tools available, it can be hard to know where to start. Here are some of the most effective social media tools that can help boost your presence:
1. Canva
Canva is a tool that all businesses should be aware of. Businesses can utilize this tool to create great social media images without employing designers. Marketers can easily use the very large library of built-in templates, pictures, and icons to produce professional-looking illustrations.
2. Unsplash
This is a free photo library that can be used to give your content a bit more pizzazz. Unsplash has thousands upon thousands of free photos covering every genre under the sun. This site is the preferred choice among social media and affiliate marketers.
3. BuzzSumo
This tool lets you see which of your marketing articles produce the most visits or clicks. This very clever tool breaks your visitors’ results down by Reddit, Pinterest, Twitter, and Facebook. You’ll be able to see which of your content needs tweaking to improve your social media impact. The added benefit of this tool is giving you the ability to see how your articles are performing across the board. You won’t need to complete individual checks on each social media site.
4. Animoto
This is a great tool for transforming your illustrations into professional-looking short video clips. If you don’t know how to create video clips and think it’s difficult, don’t fret. This tool makes creating video clips as easy as pie. Once you’ve created your video clip, you’ll reap many benefits. All audiences are more likely to watch a video than stare at an image. You can use this tool to transform pictures into effective product launches, marketing events, and announcements.
5. Hootsuite
This tool allows you to manage multiple social media accounts, schedule posts, and measure the performance of your social outreach. It’s useful for businesses with numerous locations or brands because you can monitor each account separately. For example, online casinos like Casumo can send out automated emails to customers regarding the timings of casino games against a live dealer.
6. Twitter
Twitter is a valuable tool for monitoring conversations about your company or product. It’s also helpful for sharing interesting content relevant to your market in real-time. The number of followers or likes a post receives can quickly measure how well others receive it in your industry.
7. Google Analytics
Google Analytics can help you assess how much traffic is coming from different sources on any given day or week. It provides detailed information about the source of traffic (such as specific links shared) and can tell you what works and what doesn’t.
What to Look for in a Marketing Tool
When you’re on the hunt for a new tool, there are a few key factors to look out for.
First, make sure the tool is easy to use
Second, you don’t want something that’s just a short-term boost. Tools that give you a quick boost will cost you more in the long run with increased costs and unsatisfied customers.
Third, find out if the tool is scalable. You want to know if the tool will grow with your business as you start growing and gaining more followers.
If many of your followers aren’t engaging with your posts, consider finding more engaging content or practicing better engagement techniques.
Conclusion
Social media is constantly changing, and if you don’t stay on top of all the changes and integrate them into your marketing tactics, you could wind up with a stagnant, outdated brand. That’s why it’s important to use the right tools to boost your social media presence. The right tools can help you stay ahead of the curve and ensure that your online presence remains fresh and relevant.
