Social media is a key marketing channel for modern businesses. In 2021, 4.5 billion people are on social media.
That’s more than half of the world’s population! And this number is expected to keep growing every single year.
Naturally, you want to get your brand on social media to reach maximum exposure. What exactly is the best way to do this?
There’s no universal answer as each brand is different and targets a different audience.
But there are some great rules to follow to help you reach the best social media marketing strategy, and here are 5 of the most critical ones!
1. Start Small
It may be tempting to create a Facebook, Instagram, YouTube, LinkedIn, TikTok, and Twitter account and market your brand through each of these channels.
While it’s a good idea to create accounts on all possible social media platforms to ensure that nobody else can use your business name, it’s not that good of an idea to try and do it all at once, especially if you don’t have much social media marketing experience yet.
Instead of doing everything, which will probably mean rushing and posting low-quality content, focus on just one or two platforms and make them really good.
Once you get the hang of them, you can start adding extra platforms.
Keep track of the performance of each one so that you can identify which platforms are worth your time and which are not.
2. Think About Security
If any of your social media channels gets hacked and the hacker ends up leaking your business chats or posting inappropriate content, that will be detrimental to your brand.
There are so many hackers out there who do these kinds of things simply for fun, so no brand is ever safe.
Make sure to protect your social media accounts from hackers by using strong passwords.
You’ll also want to keep an eye out for any malicious links and scams trying to get you to infect your device and ultimately leak your social media passwords.
And make sure all devices you use for social media have a proper firewall and antivirus set up.
3. Conduct Research
To figure out the best social media platforms to use, the best tone, and the best message to convey, you’ll need to do some research.
First, narrow down who your target audience is and be as precise as possible.
Think about the gender, age, interests, income, marital status, and place of residence of your target audience.
Then, learn what the best way to communicate with this audience would be, and figure out what the most popular social media channels among your target audience are.
Don’t expect to get great results right off the bat. Instead, expect to make many mistakes and to learn through trial and error.
Feel free to try out many different social media marketing tactics.
For example, experiment with your posting frequency, colors, designs, messages, tones, and also platforms.
You won’t know what works best until you try. Try out a little bit of everything and then identify the type of content that’s performing best and should be focused on.
5. Be Consistent
Staying consistent on social media will not only improve your rankings and increase your chances of appearing on explore pages, but it will help you build your brand’s authority in the eyes of your followers.
If you keep disappearing from social media and reappearing with a bunch of new posts every few weeks or months, you won’t seem like a reliable company that people would want to spend money on.
Once you figure out the best posting frequency, stick to it at all times. Consider using social media planning tools to make this process much easier.
For example, if you want to go on vacation for a couple of weeks but don’t want to be working throughout your trip, schedule social media posts for those two weeks in advance.
Social media marketing is a complicated game, and only a fraction of all social media marketers are actually successful.
You must figure out who your target audience is, how to connect with them, what they want to hear, and you’ll need to spend lots of time experimenting with your social media marketing strategy until you create the perfect and most successful one.
Once you’ve figured out what, when, and where to post, don’t forget to always stay consistent.
Most importantly, never give up and try to have fun representing your brand and connecting with your audience!