It is likely that you have heard of the Amazon sales rank if you have ever sold something on Amazon. This enigmatic number has prompted a slew of sellers to devise a variety of tactics in the hope that their rankings will rise, and with that, their profits. The sales rank, on the other hand, is fairly complex.
What is Amazon Sales Rank?
The Amazon sales rank (also known as the best sellers rank or BSR) is a numerical number that indicates how popular an item is in its general category and subcategories.
The Amazon sales rank can vary from one to over a million, with smaller values signifying higher rankings. The measure is computed hourly based on the number of current sales as well as past sales compared to similar products.
Why is Amazon Sales Rank Important?
BSR or ASR is important to you as a seller for a variety of reasons. It is an indicator if your product is functioning well or not when compared to your competition as a newcomer in the e-commerce sector.
It also informs you of your position in the online marketplace. You should ideally have a low BSR score.
To put it another way, think of this as your test report card. Is your past semester’s grade influencing your current one? Definitely not! They just show you how you performed before. And that is precisely what we are attempting to convey to you here.
Your BSR, like your report card, has no information about the sales you will make in the future. Furthermore, it has nothing to do with your organic sales.
There are four unique reasons, though, why you should be concerned about your rating;
It provides a competitive advantage
Amazon sales rank gives insight into your competition by displaying the most high-performing products in your category, in addition to serving as a testament to the popularity of your product. You can evaluate your own campaign through the prism of top Amazon sales-ranking products, improving your listing and marketing techniques appropriately.
Amazon sales rank shows trust
A low Amazon sales rank is critical for Amazon merchants to achieve success on the e-commerce platform. Consider your sales rank as a vote of confidence in the popularity of your product, as rankings are used to quantify product popularity within a certain genre and in comparison to its competitors.
It increases brand awareness
Buyers will notice if your items consistently rank in the top places in your category or subcategories. You can increase your brand’s exposure and awareness by enhancing the positive visibility of your products.
It increases sales
Consumers are more inclined to buy a product that has been purchased by others, this is credibility. What are the chances that you’d buy a thing online without reading any reviews? None, most likely.
The same logic applies here: more sales lead to more reviews, which leads to even more purchases.
How Is the Amazon Sales Rank Calculated?
Because Amazon does not disclose how the sales rank is computed, there are only hypotheses and speculation about the procedure. It’s self-evident that just sales volume is considered, rather than other factors such as number of reviews, retail price, and so on.
However, it’s unclear which time range is used to calculate the sales figure. Some theories claim that just sales from the previous 12 hours are counted, while others claim that sales from the previous 24 hours or more are counted.
When determining the Amazon sales rank, we believe that sales volume over a far broader window of time is taken into account. If just sales from the previous 24 hours were considered, all products that were not purchased in the previous 24 hours would have to be ranked the same.
This, however, is not the case. If no transactions are made, the Amazon sales rank drops consistently over several weeks, which indicates that Amazon considers a far longer purchase history when determining the Amazon best seller rating.
However, it’s unclear how much weight prior purchases carry in the computation. That is, how big of an impact a purchase has over time on the sales rank.
Amazon evaluates these data and classifies all goods within a category in descending order after adding the sales of each product and weighing them according to how recently they were produced within the latest calculation period. The sales rank of a product relates to its place in the (best sellers) list.
Why Does the Amazon Sales Rank Fluctuate?
Large variations in Amazon sales rank from one day to the next can often be difficult to explain. It’s vital to keep in mind that the sales rank does not change in real time. Updates to Amazon’s sales rank happen hourly in most cases (among the top 10,000 goods in a category).
The top 10,000 to 100,000 products on the best sales list are recalculated on a daily basis. Any ranks exceeding 100,000 are recalculated on a monthly basis. As a result, one more sale of your product may not instantly result in an improvement in the sales rank for the relevant category.
A single sale on Amazon can have a significant influence on your seller rating. Many sellers are perplexed as to how their listing may go from 100,000 to 10,000 in a single day.
If products with a sales rank of 100,000 or higher are only sold once every few days, even one sale can result in a significant gain in ranking. If a product does not generate any sales in the following days, its ranking will gradually decline.
How to Improve Your Amazon Sales Rank?
Optimize Product Description and Title
Over ninety percent of Amazon product listings do not follow Amazon’s description guidelines. Amazon adjusts its algorithm on a regular basis, much like Google. Maintaining updated listing data, such as character counts and word limitations, will help your items perform better and gain more notice.
When writing product descriptions and titles, keep in mind that Amazon consumers purchase there because it is convenient. If a potential customer can’t grasp your offerings, they’re unlikely to come back for a second look.
Make certain that your product title has the following elements:
- Name of the brand
- Name of the product
- Feature(s) of the product, if any (size, color, dimension)
Write clear product description
The description of your product, like the product title, makes a strong impact on a shopper. Make the most of this area to get the best outcomes.
This is the section where you can have some fun. You can further describe and enhance your products by telling people about their characteristics. Don’t forget to include those “keywords” as well.
A detailed product description has the ability to entice potential buyers and boost total product sales. It has a significant impact on your conversion rates and customer engagement.
On the other side, if a product’s description isn’t excellent enough to entice a consumer, you’re likely to lose a lot of money in sales. As a result, be certain that you get this correctly.
Do keyword research to improve Amazon sales rank
Keyword research, in our opinion, should be the core of every online campaign, and selling on Amazon is no exception. Choosing the right keywords for your product might make all the difference in terms of success or failure.
Include your keywords in the title and bullets of your Amazon listings. By incorporating these phrases in your listing, you ensure that more people will notice it, increasing the probability that your product will be purchased.
Use clear and enticing Images
You will never grow sales no matter how much work you put into the other categories if you do not accomplish this correctly.
“A picture is worth a thousand words,” as the saying goes. When it comes to online markets like Amazon, this is especially true. For a potential buyer, this is the most important element. If you don’t impress him or her in this area, it will just take them a few seconds to close your product listing and go on to the next.
Promote your products to increase Amazon sales rank
The Amazon Marketplace has a conversion rate of roughly 15%, which is much greater than comparable e-commerce sites. Ensure and expand visibility to ensure that your items see that degree of conversion. No one can buy your product if no one sees it.
Write good sales copy
Amazon’s product descriptions on the site are frequently riddled with sloppy writing. Pages that aren’t optimized, headlines that are overstuffed with keywords, and phrases that don’t even make sense are some of the most common errors.
In order to make your product stand out from the crowd and increase sales, you need to develop well-crafted product descriptions. Focus on the advantages of your product and what sets it apart from the competition.
Amazon visitors are looking to make a purchase. Customers are more inclined to buy if you can persuade them to do so with compelling sales writing.
In conclusion, it’s time to begin optimizing your Amazon business for greater sales now that you understand the components that make up your sales rank.
You’ll be well on your way to increasing product exposure whether you begin by conducting keyword research for your e-commerce site or by polishing your existing material. Your sales rank will rise as a result of that increased visibility, which will in turn raise your sales volume.
