Social media is no longer just an option that you can choose or leave. In the digital age, the success of any business is directly linked to how good of a social media presence it has.
When it comes to business, social media is not as simple as it might first appear.
First of all, there are so many different platforms, and choosing the right one is the very first step in ensuring your success.
In this guide, we will take a look at the best social media platforms for business.
So, sit tight and go through this guide to make sure your business has success on social media as well.
Factors that Determine Which Platform is Best for Your Business
There are three important factors that will help you choose the right platform for your business. Let’s take a brief look at what these factors are:
Your Goals
What are your expected goals from social media? Are you looking to generate revenue or look for recognition?
These are some important questions that you need to ask yourself before you choose a social media platform. Define your goals as clearly as possible and then proceed further.
Target Audience
Every social media platform differs in its demographics and you can only choose the best platform once you understand your targeted audience.
Compare the demographics of your target audience with your current customer base and then determine which platform will work for your business.
Content Type
Last but not least, the type of content that you create has a major impact on which social media platform to choose.
If you create more video-focused content then YouTube might be the best option but if you also work with photos then Instagram is your pick.
You get the idea, the type of content determines the type of social media platform that will be most helpful to you.
Top Social Media Platforms for Business
Here are our top picks of social media platforms that are best for business:
1. Facebook
Facebook is by far the largest and most popular social media platform and for good reasons.
Facebook is a very intuitive and flexible platform that works great for promoting or conducting business.
In recent years, Facebook has taken many good steps to ensure that businesses are accommodated in the best manner.
If you run a business and can only choose one platform, then Facebook should be your first choice.
2. Twitter
Twitter is another excellent option for businesses.
Most of the companies and their official representatives have verified profiles and Twitter and it is one of the most reliable sources of getting new information.
Twitter is focused on sharing small and precise messages known as tweets and it is one of the best platforms to connect with your customers. Having an official Twitter handle also gives credibility to your business.
3. YouTube
This might sound surprising but YouTube is another great option for any business.
If you are interested in engaging your customers, you should consider starting a channel on YouTube where you can share ‘behind the scenes’ as well as make explainer videos regarding your business.
Using free online intro templates is another way to make your video leave a good impression on your viewers.
When using YouTube make sure your videos have proper thumbnails. You can use a good YouTube video thumbnail maker to make excellent thumbnails for your channel.
4. LinkedIn
B2B businesses primarily focus on LinkedIn and you should if your primary goal is lead generation.
LinkedIn is also a great platform for editorial content and it can help you establish a reputation as a trusted leader in your particular niche.
LinkedIn is also different in terms of demographics as there are more mature people on LinkedIn than on other social media platforms.
5. Pinterest
Last but not least, Pinterest is another great option for your business. Pinterest is a great way to share ideas and generate business.
Pinterest has become more and more popular in recent times and has been known to boost businesses. If you are looking for a creative platform then there is no better option than Pinterest.
Summary
Social media is an excellent tool in your belt and you should take absolute advantage of social media platforms to make your business prosper.
By this point one thing should be clear to you: not all social media platforms are created equal and things that work on one platform might not reap any results on another one.
If you are interested in taking your business to the next level, you need to capture the social media space and present yourself and your business as a value-adding commodity in your customers’ lives.
The trick to choosing the best social media platform lies in your goals and target audience and any decision that you make should take all these factors into consideration.
