Planning a promotional campaign can seem overwhelming, especially when it’s your first time doing so. From understanding your target audience to purchasing the right products, there are a lot of things you need to do in order for your marketing campaign to be successful.
However, one of the most important yet overlooked aspects of any strategy is the end goal. Without a goal, you’ll have no idea how to tackle challenges that might pop up during the planning process of your campaign. And, worst of all, you could sabotage yourself and end up losing time and money re-planning everything from scratch.
Not sure how to come up with your own goal? Then here are some examples of common goals that are aimed at attracting potential customers and boosting sales.
Common Promotional Campaign Goals
Online Orders
If you want to increase online orders, you can bundle discount codes with some promotional items. That way, you can increase your brand awareness while also enticing recipients to purchase your products. And, to make this more effective, you can take advantage of FOMO by giving away discount codes that will expire in a couple of days or weeks.
So, how should you approach this specific goal? Leading UK promotional merchandise distributors GoPromotional recommends that you choose easy-to-mail products and send them to inactive customers. From sticky notes and pens to USB sticks, there are tons of small yet effective promotional products that you can select for this strategy. But best of all, going for smaller promotional items allows you to mail them in standard envelopes, which should save you money on delivery fees.
Offline Orders
Are you running a retail business? Then promotional items can be a great way to entice people to check out your store. You can do that by printing special offers on promotional products and giving them to people passing by. Doing so will attract people to your store, which will eventually increase sales. But, just like previously mentioned, you should also include an expiration date for the discount to create a sense of urgency.
Although any promotional item should do the trick, we recommend that you use branded sports water bottles. Why? Because you can give them to people at local sporting events, which should make them more willing to check out your store. And, as long as you include a discount or special offer, they will surely purchase one of your products.
Email Sign-Ups
Whether you like it or not, email marketing is still one of the best ways to promote your company and attract potential customers. And what better way to grow your email list than through popular events like festivals, trade shows, and concerts? But you need something interesting to entice people to sign up. Fortunately, free giveaways are a sure way to attract people and make them interested in your email marketing strategy.
So, you should tackle this objective by planning a giveaway with commemorative items for the event. For instance, you can brand a couple of T-shirts with the name of the event and have people sign up for the sweepstakes using their email addresses. Or, you can partner with the venue owners and come up with a special giveaway that rewards attendees with special prizes such as tickets to concerts or other events that will be hosted by the locale.
Subscription Sign-Ups
Let’s say that your company offers a monthly subscription service and you want to entice people to subscribe to it. Using promotional items, you can attract new subscribers without spending thousands of pounds on traditional marketing methods like TV commercials or newspaper ads.
Simply put, you can bundle a promotional product with a free trial or even a free month of your service. Make sure to print the offer code directly on the items and give them away at local events or to loyal customers. Keep in mind that, in order to convince people to join your service, you will have to offer high-quality gifts. Therefore, you should probably skip cheaper promo items like pens and keychains and give away headphones, USB sticks, and similar products.
Appointments
If you are an old-school entrepreneur, you already know the importance of face-to-face meetings. As a matter of fact, they are still one of the most effective ways to sell your services or products to other companies. However, the big problem with appointments is that you need to convince the other party to show up. But how can you do that?
That’s where the magic of free promotional items comes in! You can use promo products to entice other business owners or representatives to meet up. Then, you’ll have the opportunity to discuss possible partnerships and investments. Just remember to choose high-quality products like power banks and Bluetooth speakers to make a good first impression.
In Conclusion
At the end of the day, promotional campaigns are much more effective and reliable than traditional marketing. However, to get the most out of your giveaway, you’ll have to set specific goals. And while that might not sound important, without a goal, you won’t know how to plan your marketing strategy accordingly. So, set a goal, come up with a marketing plan, and watch as your business grows beyond your wildest dreams.
