10 Essential Tools For A Brand Manager In 2022

Brand managers are the guardians of the brand and are responsible for protecting and maintaining their brand personality and its view on the part of their customers and prospective clients.

For a brand to secure an edge in this sternly competitive business environment, appropriate marketing tools must be adopted.

With the right marketing tools or software, brand managers can create effective roadmaps to help their brand thrive and be at the industry’s top.

In  this article, we have compiled ten essential tools for brand managers to control their brand and ensure every piece of content they produce is in line with their marketing strategies and brand guidelines in 2022. Let’s dive into details!


With over 344 billion monthly recommendations across 55+ different countries around the globe, Outbrain specializes in content innovation of all formats to drive customer engagements and increase sales.

The company’s objective is to increase web monetization and assist companies and agencies in identifying and connecting with their target customers.

In addition, Outbrain features a Smartfeed technology to help brand managers improve the overall customer experience as new trends emerge in a fast-paced industry.

Outbrain runs on a cost-per-click pricing model, and pricing starts at $20 per feature as a one-time payment.


From the first presentation to the payment process, brand managers can now deliver a seamless experience to their customers through Podium.

Customers will also not have to worry about identity theft protection solutions because Podium will handle all interactions on their behalf. Podium is an interaction management platform used to generate, monitor, and manage customer sentiment, interactions, and online views.

As a company that pioneers easy-to-use tools to help businesses of all sizes to grow, Podium has a wide range of solutions available to different industries like healthcare, automotive, retail, financial services, and so on.

It features web chat, messaging inbox, business insights/analytics, and can process refunds. Podium offers a 14-day free trial and includes three pricing tiers (Essentials, Standard, and Professional) to fit your budget.

Sked Social

Whether your goal is to visually plan an attractive Instagram feed ahead of time or maximize reach with tags, Sked Social can be the all-in-one solution for you.

Despite being an Instagram-focused online tool, brand managers can also use Sked Social to simultaneously post repurposed or fresh content on other social media platforms like Facebook, Twitter, LinkedIn, and Google My Business in just a fraction of time.

With Sked Social, you can automatically publish content or post across social platforms, visually plan your feeds and monitor your social media analytics.

Other features include Instagram story scheduling and auto-posting, link in bio, advanced Instagram analytics, grid planner, product tagging, unlimited free users, and so on.

It offers a 7-day free trial for new users with three pricing tiers (Fundamentals – $25, Essentials – $75, and Professional – $135) billed monthly or annually.


Loved by thousands of businesses worldwide, Brand24 is a bright, simple, and affordable social media monitoring platform for businesses of all types and sizes.

From hashtag tracking to online reputation management and everything in between, this straightforward platform can be a clever way to monitor your brand and measure the buzz around your product on the Internet.

It includes four pricing levels – Plus, Premium, Business, and Max with prices of $49, $99, $149, and $249, respectively. Special features include Filtering, Report Exporting, Sentiment Scoring, Social Measurement, and Report Customizability.


Brandfolder has been a game-changer for many brand managers as it is a central place to access all needed assets.

It is a user-friendly Digital Asset Management Software with easy bulk upload and cold storage features that allow its users to store unlimited files in one secure location.

As a company that has worked with innovative startups and some of the world’s strongest brands under the Fortune 500, Brandfolder has a long list of client success stories to share.


Whether it’s online or offline, one negative customer feedback can have a direct impact on your store traffic and sales. Thankfully, Reputology has curated an all-in-one solution to help businesses monitor ratings and respond to reviews in real-time.

With Reputology, brand managers can improve their online brand reputation, improve customer experience, and ultimately increase the business’s top line and bottom line.

It features a semantic analysis technology with which brands can review unstructured content into actionable insights to take immediate actions if needed. A free trial is available.  


Sending the right messages on all proper channels has never been easier! Through Mailchimp, brand managers can outperform their last campaigns and win over new customers by sending automated emails from an expertly-built email marketing platform.

Businesses of all sizes can also take advantage of Mailchimp’s award-winning support and expert guidance which will take their marketing to the next level.

One method that goes hand-in-hand with Mailchimp is to convert audio to text online to save more time and easily manage all email templates. It includes a Free Plan, Free Trial, and Subscription Plan.


Bynder is a platform rooted in an intuitive and powerful DAM solution that enables brands to thrive by scaling output and automating menial tasks so you can focus on growing your brand.

Its richly integrated ecosystem of state-of-the-art marketing tools like print brand templates, content workflow, digital asset management, and brand guidelines are built on scalable technologies tailored to fit the needs of every brand in an ever-competitive industry.

Bynder’s DAM is an easy-to-use, rich-in-functionality module for organizing and sharing digital media files.  


Fortified with the industry’s robust marketing solutions and beginner-friendly features, AgoraPulse has been a go-to tool for 31,000 brand managers around the globe.

Some of its impressive features include intuitive publishing, insightful analytics, social listening, and a unified social inbox – all of which aim to build long-term and profitable relationships with customers. It includes a free trial and pricing plans – Pro, Enterprise, and Premium.


Brand management tools can make or break your business. That’s why brand managers own the thankless task of aligning branded content and ensuring the brand message echoes clearly to their audience.

Many brand management tools and platforms can help define your brand and streamline its operations to guarantee that all brand materials created are top quality. 

We genuinely hope these ten essential brand management tools will point your brand in the right direction and help you deliver a seamless experience to your customers this year.

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