Facebook Ads vs Google Ads: Which Is Better for Your Business?

When it comes to pay-per-click advertising, both Google Ads and Facebook Ads are the biggest leaders in the industry, with no other paid media coming close.  With their paid advertising features, Google and Facebook have a lot in common and frequently imitate each other’s concepts and innovations, though they do have their differences. 

If you’re wondering which of these strong competitors in the PPC market is best for your business, we’re here to outline which is better for your business: Facebook ads or Google ads?

How Google Ads Work

Google Ads is a pay-per-click (PPC) advertising platform that displays adverts that businesses have paid for. This model works by focusing on consumers who are looking for goods or services that your company may provide.

Google is the world’s most popular search engine, receiving over 5 billion searches per day, making Google Ads an excellent location to advertise if you want to reach out to this huge volume of daily search traffic.

The purpose of Google ads is to boost traffic to your website or webpage by featuring on Google search and you’ll only be charged when a user clicks on your ad.


  • Google Ads lets the user increase or lower the bid according to the weekdays and time of the day. As a result, you can view ads based on ages, genders, and locations for micro-targeting. Furthermore, it also helps in comparing present against future data.
  • Google Ads also lets the user interact with algorithm-based bidding systems. This results in higher conversion rates and more exposure for the digital platforms. It helps in strategy building and history assessment for effective marketing.
  • Google Ads also improves quality results. As a result, the search engine ranks increase. If you have low-quality scores, your digital platforms may suffer from lacking advertisement revenue. Therefore, Google Ads will guide the client in an optimal landing page and the crucial keyword-advertisement combination. 

How Facebook Ads Work

Facebook Ads operate in a similar way to Google Ads in that they are paid advertisements; however, they are displayed to people who are not actively looking for a certain product or service.

While Google shows ads to users browsing for a product, Facebook ads are displayed on the social feed of Facebook users who are simply scrolling through posts that are not necessarily related to products.


  • Facebook Lead Ads take you directly to the product page or service. It eliminates using a landing page. The clients can schedule appointments, subscribe to newsletters, and learn more about the portfolio. It speeds up marketing and economic transactions.
  • Facebook Ads are an inexpensive approach to effective marketing. Brands are paying a penny for each ad with a high rate of return. Furthermore, the unique text and visuals combination results in enhanced engagement too.
  • The abundant liking, sharing, and reacting to posts results in the business page standing out among the competitors. It is a testament to satisfied customers and booming brand loyalty. Facebook Ads help differentiate scams from genuine businesses with high engagement. 

How They Differ

While Google Ads may be easier to set up and gives you access to a larger potential audience reach than Facebook Ads does, Facebook Ads allows for more precise targeting and ultimately more effective statistical data regarding tracking than Google. 

Facebook Ads are shown and delivered throughout Facebook, Instagram, and other sites in the social media giant’s network, whereas Google Ads appear in Google search results and across websites in Google’s advertising network.

Although both platforms allow for demographic and behavioural targeting, keyword targeting is one of the most common Google Ads approaches, particularly when using Google’s search engine.

Which Has Better Reach?

Both Facebook and Google have a massive reach. Facebook is believed to have 1.73 billion daily users worldwide, while Google processes more than 5.8 billion searches every day. The revenue from mobile advertising accounts for about 94% of Facebook’s advertising revenue.

For maximum reach, you might like to adopt both possibilities. To make it easier to manage multiple advertising channels, you might turn to DSP advertising, allowing you to buy and manage advertising with the help of automation technologies. 


Facebook Ads boasts a wide range of audience targeting possibilities, making it an excellent alternative for advertisers with low budgets that want to boost their brand recognition.

Although Google Ads are more expensive than Facebook Ads, there is higher buy intent with Google Ads, which may result in more conversions. Facebook is more cost-effective because of its low-cost, high ROI approach, which makes it a popular platform for small companies.

Overall, though each solution has its own individual advantages, adopting both of these advertising systems could be the most effective advertising model for you.

The Bottom Line

Whether Google Ads or Facebook Ads, their priority is benefiting clients and their businesses. These digital advertisements ensure company exposure to international clients to grow revenue and scale operations. After the read, we hope you understand the potential these advertisements offer to your sales. 

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