If you’ve hit a bit of a marketing slump then a giveaway could be the perfect thing to pull you out of it.
Giveaways are a great way to generate a buzz about your company. You can achieve lots of different outcomes depending on how you orchestrate your giveaway.
You might want to grow your social media following, direct people to your website, lengthen your mailing list, or turn site traffic into sales.
Whatever your goals and whatever your business, we’ve got some ideas on how you can make sure your giveaway has the maximum possible effect.
Give Away a Taster
Many sectors go down this road and leading the way are betting sites. They are brilliant at organizing giveaways, particularly when it comes to free bet offers.
Often this sort of giveaway can be an effective way of attracting brand new customers, particularly if a site is fairly new itself. So, if reaching totally new customers is what you want to achieve then this method is perfect.
In the case of betting sites, the free bet is a taster of the service that they provide. If you’re also running a service-based industry then think of how you could incorporate something similar.
For example, personal trainers could offer a free twenty-minute taster session for potential new clients.
For businesses who sell a product, this kind of giveaway is easier to orchestrate offline. Giving out free samples of your product in the local mall is a good place to start.
If you want to keep it online then you will have to consider postage costs, but sometimes customers are willing to pay these.
Caption a Photo
If you already have a relatively strong social media following but want to give it a boost then captioning the photo competitions can be a great way to generate some buzz.
It should probably go without saying, but the photo that you choose should be hugely relevant to your brand.
It could be a funny outtake from a brand photoshoot, it could be a customer’s pet alongside one of your products.
Whatever your photo is of, make sure it clearly reflects your business but also leaves space to generate some funny caption ideas.
Generally speaking, these kinds of competitions work best if you can inject a little humour into them.
Ask your customers to reply in the comments section with their ideas for captions and give a timeframe that’s achievable for your social media following.
Once you’ve picked the winner, be sure to make a brand new post and plenty of noise about giving them their prize.
Gift Card Entry With a Purchase
If your main concern is converting traffic to sales then a giveaway that takes place only at the point of purchase might be the best idea for you.
You can either run this as a competition, with a prize draw for a large gift card, or you can run it as an ‘everyone wins’ promotion, with smaller prizes for every one of your customers.
Bear in mind that a lot of this decision will depend on how much your product sells for.
Those with products at the premium end of the market should be able to afford a small but still worthwhile gift card to give to each of their customers, whilst those with a budget price product might have more success with a gift card giveaway entry for each customer.
Play around with the figures and see what makes the most sense for you.
You could even conduct a focus group with your customers to see which idea they would prefer.
Money Off With Mailing List Sign Up
Growing your mailing list is one of the best ways to ensure you’re reaching the right people with your marketing, so it makes sense to incentivise people to join it.
A lot of businesses offer a percentage off a customer’s current purchase when they join a mailing list, which feels like something for nothing as they were going to buy the product or service anyway. You can also send postcards to the prospective customers on your mailing list as it’s a great way to add a personal touch to your marketing and that sets your company apart from your competitors
The alternative method is to offer customers a voucher for use on a future purchase when they sign up to the mailing list.
This method might encourage a sale that you wouldn’t otherwise have made, along with a new mailing list sign-up, so it’s a real win-win.
These were some surefire ways to help you revitalise your business, if you’re looking for more ways to increase your business revenue be sure to check out our useful articles on online business and marketing here.
