For digital marketers, ranking their content on Google search pages is one of the top priorities for success in their work.
Ranking marketing articles at the top of SERPs (Search Engine Result Pages) will give a business the necessary visibility in front of the target audience and enable you to compete with much larger competitors.
There are several factors that determine the ranking of your web page in SERP. A well-designed Digital Marketing Bootcamp will teach all the SEO techniques for ranking your website in depth.
In this article, we will look at some of the basic factors that you should consider while creating content for SERP pages.
Important Ranking Factors
There are several factors that affect the ranking of sites on Google. In order to grow organic traffic to a page, the content managers and SEO personnel must keep updating and supporting the page in various ways.
Let us look at the most important google ranking factors below in some detail.
1. Useful, Relevant Content
As per research conducted at Michigan Tech, the single most effective way to increase your website’s credibility of your website is by publishing high-quality content.
This will attract more visitors to the site. It is not only important to include all the relevant information on the page, but it is also essential that you position the information at the appropriate places on your page.
If a user has to read through 1000 words in your article to finally get the information that they are looking for, it is inevitable that they will go to other sources to find the information.
So, relevant information must be given at the beginning of your page itself, and other related details must be given after that.
You must refer to other top-ranking pages to understand your audience’s needs and make sure that your content satisfies those needs in a much more efficient and easier-to-understand manner.
Targeted keywords must be placed in a manner that seems as natural as feasible.
A page’s ranking is significantly enhanced by having more backlinks in other articles leading to that page.
This is because being mentioned on other sites gives credibility to your site.
Hence, having multiple backlinks and the periodical addition of new backlinks in other articles will help a page maintain and improve its SERP ranking.
3. Internal and External Links
It is important for your webpage to have some internal links that lead to other pages of your organization’s website.
In this way, a domain with several pages can help boost each other’s backlinks.
Moreover, it is advisable to have links leading to external web pages that can be used as references to validate any information provided by you. This gives more credibility to the page.
4. Keyword Density
An SEO campaign’s success and failure ultimately boil down to the quality of the keyword research conducted before the campaign.
It lays the foundation for improving your website’s ranking on the SERP. However, it is also important to avoid ‘stuffing’ keywords on your page just for the sake of ranking.
This will make the content very unappealing or difficult to read. A keyword must be used typically only once or twice per 100 words in the article.
If the keyword has to be mentioned more than that, a different variation of the keyword may be used.
It is important to include all the keywords relevant to the topic an appropriate number of times for your article to rank well.
5. Speed Of Your Website
A search engine gives immense importance to the speed of loading of your site when ranking websites.
This is due to the simple reason that if your site takes too much time to load, users will simply move on to other websites.
Ideally, it shouldn’t take more than three seconds for your website to load; else, a high percentage of visitors will leave the page immediately.
The speed of your website can be increased using the following methods:
- Keep only a minimum number of plug-ins on your website.
- Use plug-ins for caching operations.
- Reduce the file size of images during image optimization.
- Remodel your website using the latest web-building tools to improve the loading speed of your website.
6. Pictures And Videos
Videos and images significantly improve the user experience on a webpage. They captivate the attention of the two major senses (sight and sound) of your intended audience.
Usually, people have a tendency to remember images and videos more than plain text.
This way, users will remember your site and come back to it the next time they want the same information or related or similar information.
In fact, websites that utilize multimedia elements like photos and videos have significantly greater conversion rates because such elements are excellent indicators of high-quality content.
7. Optimizing The Site For Mobile
Google has recently implemented mobile-first indexing. This will downrank websites that are not mobile-friendly.
This is because mobile devices accounted for more than half of all web traffic in the world in 2018.
So, if you don’t optimize your site for mobile users, it won’t be displayed in the search results on mobile phones.
This way, you will miss out on a gigantic customer base and might get a bad Google rating.
You won’t be able to provide a satisfying experience to mobile users or achieve a high ranking.
There are three main ways to optimize your website for mobiles:
- Some responsive web designs will always serve the same HTML code at the same URL to users, regardless of the device they are browsing in.
- Serves a distinct piece of code via distinct URLs to each device (HTML code will be different by default if the URLs are different).
- Dynamic serving – a method of serving content by maintaining the same URL independent of the user’s device but by generating a distinct HTML version for each type of device.
8. Buttons For Social Sharing
If your content is engaging, many members of the audience will act as indirect marketers by sharing your content on their social media handles.
The number of times your material is shared on social media websites has a direct bearing on your search engine optimization ranking.
Additionally, social media drives purchase behavior outfits users. Over half of Facebook users who liked or shared an item on their Facebook pages went on purchase the item.
About 45 percent of people on various social media platforms have made purchases after seeing an item shared on social media.
So, it is important that you include buttons on your page, using which your viewers can directly go to their social media handles to share your content.
Now that you know what the most important Google ranking factors are, you can create amazing content for your websites by following all the SEO norms mentioned in this article.
If you want to learn further about SEO, SEM, and other relevant digital marketing techniques, enroll in the digital marketing bootcamp linked in the first paragraph.