Hashtags are all the rage, so today we are going to review Hashtracking.
There are many different ways to build your brand online these days – and the great thing is, you don’t have to rely on dodgy companies selling you fake engagement or inactive accounts to do so. The social media marketing industry has come a long way in the past couple of years, and now has a lot to offer people who simply don’t have the time to do it all themselves.
However, it’s still worth putting a bit of work in before you choose when looking for the perfect company so that you can make sure that they are as good as they say they are. In this article, we review one of these companies, in particular, Hashtracking, to see if they’re worth your time.
Let’s review them.
Hashtracking Review: Hashtag Chaos
You may have noticed that both Instagram and Twitter are now inundated with people, all trying to do the same thing that you’re doing – build a brand and a loyal community around that brand. It’s a nice notion, but the harsh reality is that it’s much harder than you may think.
In fact, there is hardly anyone out there these days that can do it all themselves – which is why so many are turning to third-party companies. By outsourcing your brand’s social media marketing, you can make a big difference to your brand’s awareness and reach.
Our Favourite Hashtag Tools
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What is Hashtracking?
Hashtracking is a social media analytics tool that is specifically designed to help you track marketing campaigns for both your Instagram and Twitter profiles. It comes with tools that can help you monitor everything from audience engagement to strategy fulfillment, and can even help generate weekly reports, and archive relevant data that could be useful at a later date.
If you’re looking for a way to successfully track your hashtags on both Twitter and Instagram, you may want to think about Hashtracking. Let’s review them.
Getting Started with Hashtracking
One of the most unique tools that you’ll find with Hashtracking is that they come with historical data around each hashtag you research. This is going to make it really easy to monitor the performance of each one, even from way back when it was first created. This is going to give you a much better picture of how it’s worked so far, and whether it’s a good fit for your niche.
Hashtracking comes with all those essential features that you need to successfully track your hashtags, from live hashtag performance monitoring to infographics that are easy to understand and interact with, engagement analysis, and influencer reports.
Another thing that stands out to use about Hashtracking is that they offer hashtag comparison. This means that you can check out how your various hashtags are doing when compared against one another, or you can even compare them with the hashtags that your competitors are using, to see which group is performing better.
Team accounts can also be created with Hashtracking’s tool, and this allows for multiple access points too. This can be extremely helpful if you have a lot of people that are working together on one Instagram or Twitter account, and they need as much access to your hashtag strategy as you do.
Lastly, Hashtracking comes with a pretty cool Color Tracking features that can show you how the colors of your various Instagram posts influence user engagement. With this, they can arrange your posts in order of popularity, based on their color. If you and your team need a creative approach to social media analytics, or you’re doing it solo and need something that’s going to be effective, Hashtracking has what it takes.
Hashtracking Pros and Cons
All companies in this industry come with their advantage and disadvantages.
Let’s check out what these are:
When it comes to Hashtracking’s price points, you’ve got five to choose from, so it all depends on your budget and how much you can afford. Their Personal account will cost you $60 a month, while their Bronze subscription is going to set you back $120 a month. Up from here is their Silver account, costing $300 a month, and then their Gold subscription, which is priced at $660 a month.
Lastly, you’ve got a Platinum option, which is $1800 a month. The biggest difference between each of these plans that we can see is the number of processed posts and social trackers. Another difference is access to premium features, including report sharing and post transcripts.
All in all, we think that they have the best of both worlds. They’ve got some affordable price points, and they’ve got some that are a bit more expensive. This means that they can accommodate for many different budgets.
How Does Hashtracking Help with Analyzing Content?
Hashtracking helps its users create content, share the content, and then track it. Throughout this process, they can create unlimited reports on their content and the progress that it’s making, as well as being able to generate infographics related to audience reach information and social media hashtags. Hashtracking also lets its clients track updates in real-time, and archive data.
How Can Hashtracking Help with Audience Reach?
Hashtracking helps its clients find popular posts, relevant topics, and active Instagram and Twitter followers that fall within their target audience. It also helps them find a few select influencers on each platform that are in line with their brand’s business model and marketing strategy online. This way, they can network better and boost their audience.
Can Hashtracking Get My Account Banned?
Don’t worry – Hashtracking falls within the terms and conditions that both Twitter and Instagram set for third parties like this. This means that there’s no need to be concerned about either platform suspending or shutting down your account. Hashtracking prioritizes the safety of its customers and wants them to have a great experience when partnered with them.
How Do I Delete a Hashtag from my Hashtracking Account?
Hashtracking says that if you need to delete a hashtag from your account, you can. All you need to do is go to the ‘my trackers’ page and locate the hashtag that you wish to get rid of. Click on ‘edit hashtag,’ and select ‘delete hashtag.’ Follow the rest of the prompts to delete your hashtag successfully. It’s important to remember that once you’ve deleted a hashtag from your campaign, you cannot get it back.
We think at this point, it’s pretty evident that Hashtracking is the kind of company you want on your side if you’re serious about getting your brand across to the right people. Whether you’re part of a larger team that is all working on one Instagram or Twitter account, or you’re doing things solo and need a bit of help with things, Hashtracking can help.
This simple, intelligent analytics and tracking tool for all of your Instagram and Twitter campaigns will make all the difference as you continue to grow your brand through social media, and realize the power of social media marketing in general.