The marketing industry is constantly changing, trying to cover users’ demands. However, one of the most amorphous marketing subgenres is SEO. This process of pleasing the search engine algorithm is used to boost your brand’s visibility and increase your rankings.
And SEO is now more vital than ever if you want to attract users and gain revenue in 2022. Experts predict that lots of things can change in 2023 in the SEO space, so it is best to know trends in advance and timely update your strategies.
TikTok SEO Remains Relevant
TikTok is a highly popular mobile app that appeared a few years ago and even overcame Instagram in 2019 as the world’s number 1 app for sharing photos and videos. According to a recent study, TikTok had approximately 656 million users in 2021.
Even though someone believed that TikTok would not be as popular years later, it is still here and loved by numerous users. Given the fact that over 60% of current TikTok users are Gen Z, some of them can turn to this app instead of Google for discovery purposes.
Thanks to the growing attention to TikTok today, companies globally include this app in their marketing campaigns. TikTok also has its own algorithms, so you can use SEO to attract relevant audiences to your account and benefit from impulsive purchases that TikTok users tend to make.
AI in Marketing Is Here To Stay
Artificial intelligence, also known as AI, has quickly become one of the biggest trends in marketing today. However, AI is also a popular technology in many other industries today, so there is no surprise it has successfully entered the advertising space. There are many ways you can use AI in marketing campaigns.
These include chatbots for customer service, email automation, as well as website personalization. Based on a recent study, the global AI market was estimated at 15.84 billion U.S. dollars.
The same report believes that the market can reach more than 107.5 billion by 2028. In addition, AI brings some tools that marketers find effective in their strategies as they give them data insights and allows for smarter decisions.
Content Remains The Key To Success
You can collect data pieces all day long, but you wouldn’t have any data to analyze if you don’t produce content for someone to consume. Timely updated and valuable content is crucial for effective SEO, though it doesn’t stop here.
Visual content should also be in place, making leveraging photos, video, infographics, as well as other media pieces will bring you more traffic. This also makes your site understandable and user-friendly, which increases engagement and accessibility.
What Should SEO-Optimized Content Include?
SEO-optimized content is valuable, high-quality and fresh content that answers users’ questions, solves their problems and offers the solutions they’re looking for. If you are running a law firm and your audience wants to know about specific regulations, law firm SEO should answer questions related to this topic and provide solutions (your services).
SEO content also contains keywords that users use to search for similar products or services. SEO content also considers user intent and experience since it is a vital part of giving your audience a positive user experience on your website.
Google’s search algorithm will also be pleased if you regularly update your website, filling it with fresh, quality content that always delivers value to your users.
SERPs Became Smarter
Google’s algorithm is constantly changing. It uses the latest technologies and updates its ranking patterns, becoming smarter each year. One good example is the BERT algorithm update. This update allowed Google to understand the language even more than we can.
Just like earlier Google updates, BERT also explains why several techniques, like keyword stuffing, don’t work anymore and can even lower your search ranking. While you should always check Google algorithm’s updates, the most effective strategy to ensure you follow BERT’s standards is to measure up to Google’s EAT score: expertise, authority, and trust.
Optimize Content For Voice Search
In the modern world, you have to be flexible. You risk missing a large chunk of the current SEO landscape without optimising the content for voice search or mobile devices. Optimising your content for these mediums not only helps you be at the top of search but also improves your conversion rates by offering extra convenience for users.
Alongside the growing popularity of mobile phones, we also saw a huge demand for voice assistants like Amazon Alexa and Google Assistant during the last few years. Almost every home has at least one voice assistant, making it a good consideration point for your marketing strategy.
Recent statistics found that 40.2% of adults use voice search on a daily basis, and the number is suggested to grow twice through 2023 and beyond.
Create A Mobile-Friendly Website
Following the increased use of mobile devices, creating or adapting your website to mobile devices is a must-have today. Thanks to a vast range of mobile apps, experts predict a huge increase in mobile phone users next year.
If you already have a mobile-friendly website, check it by typing “Google Mobile-Friendly Tool” into Google’s search bar. This will help you see how Google thinks about your mobile friendliness.
To boost your mobile site performance, ensure the website is developed with responsive coding and framework. This allows it to automatically change how it looks depending on what device users use.
