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Augmented Reality (AR) and Virtual Reality (VR) technologies have been around for some time now. However, in the last few years, these technologies have experienced significant improvements and advancements.
There’s also a huge spike in popularity for these technologies across multiple industries. That’s why more and more companies look for a way to adopt these technologies into their business operations and marketing efforts.
Using a workflow management platform, companies can monitor how these technologies impact customer experience. Speaking of which, online consumers are also very excited about VR and AR technologies.
The fact of the matter is that both VR and AR can bring customer experience to a whole new level, allowing consumers to experience products and services like never before. That being said, let’s have a closer look at how AR and VR impact customer experience.
Trying Without Buying
Normally, you’d have to visit a store in person to try out clothes, shoes, makeup and even look at furniture. That’s no longer necessary. AR technology allows consumers to try out different products without the necessity to purchase them or visit a brick-and-mortar store to do this.
All you need is a smartphone and the right app. You can use the front camera on your phone to try makeup, such as lipstick, for example. Some makeup companies like L’oreal provide this feature for their users on their website or app.
A lot of online retail stores allow you to try out clothes or shoes using AR technology. You don’t have to dress or undress, just swipe clothes as you see fit.
Last but not least is checking out how different furniture or decor would look like in your house or an apartment should you decide to buy it. Brands, such as IKEA allow you to use AR apps to move furniture around your home to try it out before you make your decision.
Virtual Tours
One of the most popular uses of VR technology can be found in the real estate industry. Today, virtual tours of properties provide a whole new level of experience for clients all over the world. Just Imagine wanting to buy a house or apartment abroad.
You’d actually have to physically travel to a different country to have a tour of the property. You no longer need to do that. Just schedule an appointment with the real estate agent and they will provide you with a virtual tour.
You get a VR headset and you get to see the property as if you’re actually there. Move freely through the house or an apartment and you can even check out the outdoor view from different rooms in the property.
If you told an average consumer a few years ago that things like VR tours would be possible, they’d tell you that you read too many science fiction novels. Yet here we are, and VR tours are not just possible but also widely available.
Improved Education
It’s no secret that many businesses produce high-quality content to educate and inform their audience so that they can help them solve a problem or help them answer an important question.
They also use content to educate customers or potential customers about their products and services. AR and VR technologies can provide improved education in such cases. For example, a detailed product overview using AR technology can help consumers familiarize themselves with the product much more efficiently.
Moreover, imagine a SaaS (Software as a Service) company using VR to onboard their subscribers and help them understand the product features and other functionalities.
This creates a whole new experience on how consumers can approach different products or services, as well as how they can learn more about them. This can not only capture consumer attention but also ensure their long-term engagement.
Experiential Marketing
Many brands leverage both AR and VR technologies to provide exceptional customer service, support and experience. However, many businesses are also leveraging these technologies to enhance their marketing efforts.
A more experiential marketing can invoke emotions in consumers more effectively than any other digital marketing strategy today. As you may already know, establishing a more personal and meaningful relationship with your target audience is the key to winning them over.
AR and VR technology can do that. Using these technologies for storytelling and developing more personalized content will revolutionize marketing.
They will also reshape how consumers experience personalized offers, advertisements and other marketing promotions sent to them by different businesses or brands. Immersive technologies provide marketers with the means to develop marketing strategies that will focus on drawing out human emotions.
Closing Words
AR and VR technology are continuing to advance and evolve further. No one can accurately predict just how popular these technologies will become but it’s safe to say that they’ll become a necessity. That’s why many businesses are looking for effective ways to utilize the full potential of AR and VR technologies.
