Looking for ways to attract new customers? Design is the way to go!
Did you ever think that financial success of a business depends on the quality of its design? Trust me, I bet it does. Great design makes us feel things, creates memories and connections, and thus leads to sales.
But how can you make your design attract customers and stand out? Stay tuned and don’t miss the benefits of design for attracting new customers, in this article we will find out:
- How does design affect customers?
- What can you do to improve your key performance indicators?
First, web design is a must in modern trading! Without design, packaging, brand, products would have no uniqueness and thus people would not notice them. Good design is a reflection of what makes your business and product different from others.
That’s why it is so crucial to choose the right strategy. Firstly, you need to analyze and determine core values and find out what will form the basis of your own brand identity. The next step on your way to prosper business is to find a good team of professional developers and designers.
This is the surest way to turn design into an indispensable marketing tool that will work for the benefit of your company. Don’t forget that professional developers (for example tight-knit Epiic team) use tools like color, shape, and font to communicate more about a brand without even saying a word.
How Can Design Help You Attract New Customers?
1. Creates A Good First Impression
The main goal of any designer is to make an unforgettable first impression. This would make any guest of your website stay and pore over it.
Mainly your (you’ve already decided to create amazing one, haven’t you?) design:
- attracts new customers,
- makes your brand eye-catching and memorable,
- causes positive emotions and makes new customers want to contact you again.
2. Presents Information Effectively
Every expert designer knows that the purpose of the first sentence is to bring someone to read the next one. Trading means a process that usually takes time.
Firstly, people need to get to know your brand and understand whether it is relevant to them or not. To help them you can tell a compelling story written in their language. If people are glad to listen to you, they will be happy to buy your products.
3. Helps To Tell The Brand Story
Each company has its own brand history, which may attract and fascinate a client. But! You need to tell this story step by step to interest new customers. The main advantage of brand storytelling is establishing a relationship between you and your audience.
The brand story builds connections and gains trust. Research has shown the power of descriptive stories and how our brains respond to it.
4. Makes Your Product Understandable And Closer To People
Steve Jobs once said that ‘the most precious resource we all have is time’. It’s common truism especially in the modern fast-paced world. Everyone is concerned with making every minute productive and saving their personal time basically when they go shopping.
No one wants to browse a site with a confusing interface and puzzle out where to find the price of a product or service. Efficient UI/UX designing is a key to client’s excitement and captivation.
Moreover, providing good support may also result in getting more clients. Customers will appreciate your thoughtfulness and consideration, noticing you really care and support their needs in developing your brand products.
Another way to make your brand a real crowd puller is a pretty and cool mobile app designed especially for your business. Sounds good, right? Don’t forget to include in your future project both iOS & Android apps to get special attention.
5. Guarantees Pleasant Website Layout:
A) Text
This technique contributes to a quick purchase decision. Every text evokes emotions and may inspire readers to buy your product. Well-thought, good written and properly organized text cheers up visitors and may engross them. On the other hand, uninteresting, dull, and poorly organized web makes people leave the site and leads to drop in sales.
B) Images
A well-designed layout makes the information it contains easy to consume. It’s a fundamental part of any piece of visual communication.
Furthermore, it is far easier and funnier to navigate web pages by images. What’s more, they trigger emotions!
First-rate image compositing at a glance leads to the most important items on your web – buttons, menus and headers.
To attract new customers images on your web should be:
- Unique;
- High-quality;
- Bright;
- Aesthetic;
- Stunning.
Images provide you with a lot more opportunities to attract new visitors. If they are used effectively, your business can gain a lot more traffic and therefore conversions.
In a nutshell, efficient graphic design can do wonders, benefit and boost your business attracting new customers. Therefore, amazing design is a way for your brand:
- to be outstanding and overwhelming,
- to be funny and recognizable,
- to remain understandable,
- to evoke emotions,
- to gain customer trust,
- to be remarkable.
Unique and fascinating website can help in capturing the attention and attracting many new clients among Network users. If you want your customers to remain, come up with some unique ideas that will work best for you, your brand and thus your loyal clients.
In other words, design is surprisingly effective at attracting audience attention. And once you have their attention, the battle is half won!
