TikTok is a social media app that has taken the world by storm. It is a place where people can share short videos of themselves and their lives. As with any socials, it can be difficult to gain traction and become popular. Here are some tips for growing your TikTok account and becoming more popular on the app.
Find Your Name
The first step to becoming popular on TikTok is finding your name. It’s always best to post on numerous social media platforms, even if TikTok is your primary focus. This will build your brand and help you reach a wider audience. Once you’ve found your name, make sure that it is available across all these platforms.
You can do so manually of course, but that isn’t recommended. Rather, you can use a social media management tool or a TikTok username checker to automate the search.
Find Your Niche
Now that you’ve claimed your name, it’s time to start posting content. But not just any content, you need to find your niche. What are you going to post about? What do you have to offer that is unique and interesting?
There are a lot of ways to find your niche. You can look at what other popular TikTokers are doing, or you can experiment until you find something that works for you. Once you’ve found your niche, stick to it and don’t veer off course.
If you have knowledge in one specific area, make sure to bring that to your TikTok channel. People are drawn to follow unique and interesting content.
Find Your Voice
In order to become popular on TikTok, you need to find your voice. This means figuring out how you want to come across to people. Do you want to be funny? Serious? Inspirational? As with finding your niche, there are a number of ways to find your voice. You can experiment until you find something that feels natural, or you can take inspiration from other popular TikTokers.
Whatever you do, make sure that your voice is authentic and true to who you are. People can spot inauthenticity from serveral light years away, and it will turn them off from following you.
Post Consistently
As with all platforms, one of the obvious secrets to becoming popular on TikTok is posting consistently. This doesn’t mean that you need to be posting every hour of every day, but you should have a regular posting schedule. This could be once a day or multiple times a week.
The important thing is to be consistent with your posting. This will help you build an following that knows when to expect new content from you. It will also help TikTok’s algorithm surface your content to more people.
Be Topical
The algorithm is king. People are often likely to click on posts that are trending or topical. Be on the lookout for current events or trends that you can piggyback off of. This will help you get more views and engagement on your posts.
Of course, you should only post about something if it is relevant to your brand and voice. Don’t force it, as this will come across as inauthentic.
If you’re not sure what’s trending, look at other popular TikTokers in your niche and see what they’re talking about. Chances are, their audience is also your target audience. Google Trends is also a great tool for seeing what’s topical.
When things go viral, it’s often exponentially. This means that if you can get on the ground floor of a trend, you’re more likely to see success.
Engage With Your Audience
Another obvious yet overlooked tip is engaging with your audience. Make sure to respond to comments and messages. Show that you are active and present on your account. This will make people more likely to follow you and engage with your content.
It’s also important to engage with other people’s content. Like and comment on other peoples’ videos. Follow people who would be interested in your content. Chances are, they’ll follow you back.
One final tip for engagement is to run giveaways or contests. This is a great way to get people to interact with your account. Just make sure that the prize is something that would be of interest to your target audience.
As you can see, there is no one magic formula for becoming popular on TikTok. It takes a combination of factors to be successful. The most important thing is to be authentic, post regularly, and engage with your audience. With these tips in mind, you should be on your way to TikTok stardom in no time!
