Most businesses placed online already have a presence on social media to market their products.
The most popular visual marketing platform for online brands is Instagram, in particular.
It presently has more than a billion monthly active users, and Instagram content creates higher engagement rates than Facebook posts.
The desire for innovative content delivery strategies from Instagram users never stops.
Instagram Reels are an adaptation made by the site in response to the advent of rivals like TikTok.
This function has unlocked many new opportunities for social media marketers. How to use Instagram Reels to promote your products is shown below.
5 Methods For Using Reels To Market Your Products
When you begin producing videos, you should have a solid understanding of the benefits of using video in your content marketing plan as well as how to make the most of it.
Here are some strategies for using reels to sell your goods:
#1: Motivate People
When making Reels, you don’t just have to use your own products. You can expand your horizons by making Reels that are relevant to consumer demands inside your sector.
Make a name for yourself as an authority in your field by using your Reels to give customers ideas on how to enhance their lifestyles.
For instance, a lot of furniture companies are making reels to demonstrate how customers can decorate their homes for WFH settings and even turn them back into the lounge after work.
On the other hand, if you run online clothing and fashion company, you can create mini-videos showing various methods to style your clients are wearing it.
#2: Product Tags In Reels
Similar to how you may tag products in regular Instagram photos, you can do the same with Reels.
You can tag up to 30 products in your Reels, allowing your viewers to make purchases without leaving Instagram.
Keep in mind that you must finish Instagram Shopping’s setup before you can accomplish it.
Ideas for reels:
- Choose a cover photo that features a person since viewers are likely to focus on it than a product alone.
- Sort the products into categories such as a party look, present suggestions for them, etc.
- Remember to tag the utilized items in your instructional video.
#3: Submit Testimonials And Reviews From Clients
One of the best ways to establish credibility and convince clients to purchase from you is through social proof.
It is, therefore, in your best interests to urge your current customers to provide feedback on your goods.
For various reasons, Instagram reels are a better format for client feedback than reviews on your website.
They are constantly visible on your profile, they are brief, and they may be less formal.
Ideas for reels:
- Get brief testimonials from your clients so that your reels appear even more genuine.
- Upload a video of your clients utilising the product.
- A one-minute Reel can be created by editing an unboxing video your consumer sends you.
#4: Working Together With Influencers
Especially for small and medium-sized businesses, collaborating with Instagram influencers is one of the most effective strategies for raising brand exposure.
These influencers have hundreds of thousands or perhaps millions of fans, and if you can persuade them to work with your company or promote your goods, their fans will probably give it a shot.
When working with influencers, you should always inform them in advance of your social media style guide.
This way, you can trust that their content will align with your brand’s standards and messaging while allowing them to express their individuality.
Keep in mind that they are the ones that understand their audience the best.
#5: Use Instagram Reel Ads
As you undoubtedly already know, Instagram ads are a fantastic way to boost sales through retargeting, prospecting, and other ad campaigns.
One area where potential buyers might learn about or be reminded of your shop is Instagram Reels.
You may utilize Instagram Reels advertisements for a variety of purposes, including:
- Increasing brand recognition
- Increasing your reach
- Boost website conversion rates and traffic
Only the Ads Manager allows you to set up such a campaign – Reels are not yet available as ad placements in the Instagram app.
Choose the proper format for the video you utilize. The dimensions are 1080 by 1920 pixels with a 9:16 ratio.
Reels can be selected from a list of Instagram placements by selecting Manual placements in the Placements section.
The Bottom Line
In order to increase your Instagram following and attract new customers for your items, we hope this article will help you get started with Instagram Reel.
Both large and small organizations use reels because they are intrigued by their potential to revolutionize video marketing.
Reels give marketers the opportunity to work with users, influencers, and other creators to create engaging content that speaks to the interests and concerns of their target audiences.
If you haven’t already, the greatest time to develop an Instagram Reels marketing plan is right now.