Instagram is a gold mine for reaching new heights with marketing strategy. The world of social media has become such an indispensable tool of communication today for brands that it seems impossible to navigate the world of brand strategy without it. Over the years, the various Instagram updates have opened up newer formats of communication that have helped marketing grow immensely for numerous brands in diverse professional fields.
Today, one of the most fascinating formats of content on Instagram is produced through reels. It’s kind of an online video editor but a lot simpler where you merge various videos or images shot separately and then present them in a consolidated format. The amount of attention and traction that this reels format has garnered is truly incredible, and hence, endless brands have taken up this to be one of the most dependable ways of marketing.
Instagram reels have become a go-to option for many when it comes to present a brand’s image in certain ways on public platforms and make their presence felt. Read along as we share some of the foolproof ways in which Instagram reels can be utilized to their full potential, and excellent marketing can be done for growth:
Content that connects
There is a reason why every brand comes up with campaigns that are then dispersed in various formats on Instagram. One of them being Instagram reels, as they say, it. Come up with content ideas that people relate to and connect with. Make it relevant and crisp and beautifully represented through reels. The more attractive the visuals – the greater chances of establishing a bond with your target audience.
Hashtags are one of the greatest ways of increasing your followers online. Use relevant hashtags with the reels you post. Be authentic and let your audiences see the real side of you. That is how they’re going to embrace you and the story your brand has to tell. Make them believe that you have something valuable to offer and that you can be trusted.
Do your research
You have to put your creative hats on to ensure your reels’ content is both attractive, catches attention as well as is aesthetically on point. That can only happen when you do your research properly and then curate your brand strategy.
Come up with fun content – let your audiences’ attention be captured from the very beginning so that they feel like engaging more with your brand and the stories it has to tell. See what audiences are looking for right now. Research thoroughly.
Basics can never disappoint
Whatever content you curate is anyway going to be the top of the heap – but what your audiences are also interested in watching is how that content is made, in short – Behind scenes images and visuals that can then be made into a video.
BTS videos are a sure-shot win-win! Showing the unfiltered and raw side of your team and their camaraderie, how you all work, how the brand conceptualizes can have a great impact on your viewers. Introduce your staff as well – let your audiences know as much as possible about you.
The Influencer angle
Influencers are the right hand when you think of Instagram. Having an online video editor as easy to use as Instagram reels has become a boon for brands and their marketing strategy. Team up with influencers who have a great online presence. Maximum reach is what counts here.
Better the influencer’s reach, more are the chances to churn out even better content for your marketing campaigns. Influencers are one of the first steps you should think of bringing on board to have those creative reels rolling out, narrating the story and work of your brand as creatively as possible.
Be transparent and have practical content
Reels are extremely short and quick formats of content. Therefore, whatever information you put out about your brand has to have relevant information – but interestingly. Therefore be as transparent and quick as you can.
Come up with catchy but descriptive captions – have all the key points of the USP of your brand mentioned in the reels. The more information you roll out and more interactive you make your reels – there have been instances where the sales and popularity of brands have gone up because of it.
Display your work
Shoot content of work in progress, or if it is a brand where you have finished products to display like a jewelry or clothing brand – showcase it. Shoot aesthetic videos and edit them well and put up 30 seconds – 60 seconds of reels. It will garner attention in no time because of the relevance and a peek into what all the planning results to. The beauty of a finished project reassures your viewers about the work you all do and how your brand can be trusted. Give a glimpse of the outcome to help people invest their trust in you.
The various modes of marketing have jumped to new heights with the advent of social media. Especially Instagram has come up with multiple formats, one of them which is Reels that have become a go-to for people, and so far, brands have made excellent use of it for marketing purposes.
These are the few common and extremely effective tips that have worked for almost all brands that have started making reel content. Therefore keep it real, keep it fun, keep it engaging!