Improving Website Page Speed for Higher Rankings

Google says that your website loading speed can have an impact on your rankings.

I agree.

Google takes into account many factors while ranking websites, but site speed plays a crucial role in its algorithm.

I personally feel that no matter how powerful or engaging your content is, how well you use header tags or links in your content – unless your site loads fast, your visitors aren’t going to convert (convert can mean whatever you want it to, e.g. read your article, buy your product, etc).

In this post, I have shared some of my best tips on increasing your website page speed.


Why Does Site Speed Matter?

In a study conducted on travel website users, there was an interesting statistic – that only 57% of the users would be willing be wait for 3 seconds or less, before leaving a website.

According to Google, faster websites are favoured in SERP’s and for attracting more organic traffic from the search giant.

Fast loading websites provide better user engagement, higher search engine rankings and a superior (happy) user experience. On the other hand, websites that take longer to load may lose their visitors (customers!).

Here’s a (simplified) formula:

Slow site = higher bounce rate = lower ranking = less customers 🙁

Now lets reverse it:

Fast site = lower bounce rate = higher ranking = more customers 😀


Top Tips to Improve The Speed of Your Website


Choose a Reliable Web Host

Speed is crucial when picking a web host – but, security, uptime, and support also need to be taken into consideration. With so many web hosting providers available in the market, it might take some hefty research!

If you’re stuck, or just want a recommendation – I recommend BlueHost. It’s a good mixture of both value and performance.


Reduce Your Image Sizes

High quality images are essential for every website, but big images can drastically slow down your website. It’s a good idea to optimise your images so that their file sizes are reduced considerably. Image size will vary wildly from site to site and depends on factors such as your theme and dimensions of the image.

However, it’s important to note that the image quality must not be sacrificed whilst focusing on optimising the image size.

WP Smush (free) can do most of this for you if you’re on WordPress.

Suggested:   5 Best Tips To Improve Your Technical SEO


Use a Content Delivery Network

Content delivery networks help in storing your sites static files across servers placed strategically around the world – this way the files are served to the visitor depending on their location (from the fastest server and closest to them geographically).

These networks of servers help in reducing the load of distributing content.

I recommend CloudFlare. It’s free (has paid upgrades as well if you want them).


Avoid Unnecessary Server Redirects

Redirections can have an adverse impact on the site and page speed, especially HTTP 300’s, 400’s and 500’s – each HTTP request increases the page load time slightly. In cases where the redirects are necessary, it’s important to use rewrite rules correctly via your .htaccess file. Wherever possible, it’s best to fix HTTP errors.


Leverage Browser Caching

Browsers generally cache plenty of information including stylesheets, Javascript files, images and much more – so that when visitors come back to your site, their browser does not have to reload the complete page every time.

Many of your website visitors will come in for the first time and with an empty cache. At the same time, caching needs to be enabled & optimised to ensure faster loading times for repeat visitors.

WP Fastest Cache (free) is good for this.


>>Compress Stuff<<

Creating high quality content usually results in large pages and thus slow download times.

Bandwidth of pages can be reduced with compression modalities such as Gzip – which is a software that can be used to reduce the size of your HTML, CSS and Javascript files.

Smaller files = less to download = more speed

I also recommend WP Fastest Cache (free) for implementing this as well.


Boost Server Response Time

The server response time depends on factors such as amount of traffic on your website, resources used by the page, type of server software, and also the host you chose. It’s crucial to improve the server response time where possible.

You should talk to your host if you want to boost this.


Analyse with Tools

It may be possible that despite following my advice above, your site is still only partially optimised. In which case I suggest using GTmetrix for more ideas.

GTmetrix will analyse your site and provide an insight on how well the website loads and provide recommendations for optimising its performance further.



It’s time to take action to boost your webpage speed. Your competitors are doing it.

You will always be able to reap benefits from improving your site speed – such as higher search rankings, increased traffic, improved user experience and higher sales levels.

14 thoughts on “Improving Website Page Speed for Higher Rankings”

  1. I absolutely agree with you on the fact that your web host can slow the speed of your site.

    I had an awful experience with my first travel blog with a host I won’t name here.

  2. Thanks for the post; it’s really helpful. However, though you talked of compressing heavy images on the site – you did not mention anything about video sites. What can I do in that case to get up the site’s speed?

  3. I think my website is kinda slow. I’m looking at the sizes of images being the major cause. I recently began uploading higher resolution images, because I want them to display quite clear when I share on Facebook and Twitter. What do I do now… Do I need to go reduce all the sizes of the images or I can just let them be and henceforth post medium size images? Would that improve my website speed? Please advise..

  4. I remember visiting a car rental site to book a Picanto, it took the site ages to load. I had to use another dealer instead in the end. I guess the large image size they have on their site must have contributed to this – it cost them my custom anyway!


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