You want to look your best when posting social media videos – and if you’re in the influencer game, then looking fabulous is even more important: after all, it’s your brand that you’re promoting, as well as any products you’re endorsing.
Influencers seem to look effortlessly well-put-together as if they wake up camera-ready; in reality, though, there’s a lot of backstage preparation that goes into those flawless faces: keep reading to find out some of the tricks of the trade – and get ready for your close-up!
Brighten Up Under-Eyes
The under-eye area can be very prone to dark circles or puffiness, and this can be exacerbated on-screen. Before beginning filming, brighten this area with a concealer specifically designed to be used under the eyes.
For a wide-awake, bright-eyed look, simply dab a few spots of the product beneath the eyes, close to the lash line, and a dot in the corner of each eye. Then, using the pad of your middle finger, dab (avoid rubbing) to properly blend with the concealer on the rest of your skin.
Line the lower lash line with a nude pencil eyeliner to make the eyes appear larger, counteract any redness, and further combat any signs of tiredness.
A beautiful smile is crucial for those who work in front of the camera. Keep yours gleaming by following an effective dental hygiene routine and reducing the amount of sugar in your diet. Many influencers enhance the whiteness of their smile with teeth whitening products. Now, there are at-home whitening kits available, allowing you to achieve amazing results from the comfort of your own living room.
Have a look at these Laughland reviews to get an idea of how an at-home whitening kit works. With this particular option, you can expect to get teeth up to eight shades whiter by using the kit for just five minutes a day for six consecutive days, with results lasting between one to three months. At-home teeth whitening is one of the easiest hacks to looking great on-screen.
Get a Glow On
Skin that radiates health is a must for those in the influencer business. And it’s easy to achieve with the right products. A cream bronzer is a great choice for a natural-looking, sun-kissed glow that looks beautiful on camera; search for a product that sculpts the skin and isn’t too heavy.
Next, select a blush that’ll give your skin a rosy glow, as if you’ve just come indoors from a brisk walk. To keep it looking natural, it’s crucial to opt for a shade that suits your skin tone; too light, and it’ll have little effect; too dark, and you could be in clown territory. In general, those with fair skin should choose blushes in shades of coral, beige, and light pink; darker skin tones look gorgeous wearing bronze, plum, and burgundy tones. Got a suntan? Apricot and peach-colored blush will enhance your complexion.
Add Interest to Your Outfit
If you’ll be wearing a top in a neutral color or a plain T, consider upping the interest level with a bright, bold, or fun accessory. A vibrantly patterned scarf, a pair of statement earrings, or an embellished headband can instantly jazz up an outfit and give the eye something to focus on.
Some influencers have a signature accessory style: perhaps they wear a different type of hat in each of their videos or wear oversized necklaces; this can be a great way of building up your recognition factor.
Consider Light Sources
Where you position yourself, and the camera makes a huge difference to how good you’ll appear in your videos. Lighting is a key element to take into consideration when setting up your shoot: If good natural lighting isn’t available, then you may want to think about buying some lighting equipment to ensure the best results possible – there are a range of choices for this, from budget lighting lamps specifically designed for shoots to high-end lighting systems.
Try to avoid any position that’ll result in unwanted shadows: simply sitting in front of a window or facing another light source straight-on can be good options to try if you’re not ready to splurge on equipment.
Get the Angle Right
The angle at which the camera captures you can make a profound difference to how you appear in a video. One of the cardinal rules of filming is that a higher angle makes for the best look. Angle the camera so that it is looking slightly down at you by placing it higher than your eye-line to create a flattering effect. You don’t need any fancy equipment for this hack; simply grab a stack of books and place your device on top to film!
And Roll Camera!
Use the hacks above to shine in your social media videos; making a few little changes to your make-up and the lighting you use, for example, can up-level your look on-camera so that, rather than worrying about your appearance, you can have fun engaging with your audience. The most attractive thing in the world is confidence: so start boosting yours with these tips today!