Marketing is essential for any business that wants to grow and succeed. However, it can also be a challenge, particularly in the modern world. The rise of social media and the 24-hour news cycle means that businesses have to work harder than ever to capture audience attention.
In addition to this, customer expectations have also changed over these last few years in particular, with more consumers expecting a personalised experience.
As a result, businesses need to be more strategic and innovative in their digital marketing strategies, both as a means of keeping up with larger competitors as well as staying in the loop with evolving market trends.
Business owners and their marketing team must also develop a deep understanding of their target audience and what they want. Only by meeting these challenges can businesses hope to achieve their marketing goals and set themselves up for longevity.
According to the app development company Dreamwalk, there are many benefits to building a custom app for your business, especially as a marketing tool, as business apps are innately designed to cater to a modern and tech-savvy audience who are equipped to engage with your digital content.
In a world where there are just as many smartphones as there are people, it’s more important than ever for businesses to have a presence on mobile devices. And one of the best ways to do this is through a custom app.
Custom apps can be designed to perform many different functions, from providing information about your product or service to delivering coupon codes and special offers directly to your target audience.
They are a powerful marketing tool that can be used to reach a wide audience. And with the right approach, they can help you achieve your business development goals.
Here are just some of the other main benefits that a custom app will provide when it comes to marketing in the digital age.
A Custom App Can Help You Promote Your Brand and Reach a Wider Audience
In today’s digital world, a well-designed business app can provide an engaging experience that helps users to connect with your brand on a personal level. This is a mutually beneficial outcome; not only will your customer receive a satisfying experience, but your business will record a successful interaction as well as all the data that accompanies it.
User data recorded by your business app can be used to further tailor or develop your marketing efforts and ensure that your products and services are meeting the needs of your target market. This is even more critical when you consider Accenture’s finding that 73 per cent of consumers explicitly prefer businesses that personalise their shopping experiences.
Alongside this, an app can help you to reach a global audience by making it easier for users to share your content with their own networks. If it’s designed with your business development goals in mind, you can genuinely use a custom business app to take your business to the next level.
A Custom App Can Help Bolster Your Social Media Presence
Any seasoned digital marketer knows just how difficult it can be to cut through the noise and reach your target audience in today’s digital landscape. With so many people using social media and other platforms owned by tech giants, it can be hard to stand out from the crowd, or at least find a solid enough footing to consistently hold your audience’s attention.
But social media has proven itself to be too much of an asset, and a failure to invest in your brand’s presence on these platforms or even in these spaces can hold great negative impacts. Australia alone has about 22.82 million internet users and 20.5 million of them are on social media, so the opportunities in this space are huge, even if the competition is fierce.
One way to better engage with your target audience is to offer incentives for them to share content from your app on their social media feeds. This content could be anything from a fun photo frame or a banner for the Facebook profile, to rewards programmes that allow app users to redeem special offers for their online engagement.
Having your app users generating social media content on behalf of your brand will also help boost brand awareness on social media platforms quickly and organically.
You Can Provide Your Customers With a Convenient and Easy Way to Access Your Products or Services
Whilst it may feel more difficult to hold onto your audience’s attention in the present day, dwindling attention spans is by no means the cause of this phenomenon. With digital technologies seeping into our homes, workplaces, and classrooms, consumers are busier now more than ever before.
People are always on the go, and naturally this means that they want to be able to access everything they need with the touch of a button. A custom app can provide your customers with a convenient and easy way to do just this.
With a custom app, you can offer features that allow your customers to potentially maintain full access to your business’ products or services even when they’re on the go. You can also use push notifications to send updates and special offers directly to your customers’ phones, further boosting the efficiency of your customer’s experiences.
In this regard, a custom app can also help you stand out from the competition and provide your customers with a unique and invaluable user experience.
A Custom App Helps Build Brand Loyalty
With the rise of social media, it has become more important than ever to nurture strong relationships with your customers. Thankfully, an ability to connect and reward customer loyalty is one of the primary advantages behind the construct of custom business apps.
By providing a user-friendly platform that meets the specific needs of your target audience, you can encourage repeat visits and thus, inspire customer loyalty.
In addition, a custom app can help solidify your brand’s presence in digital spaces, and allow customers the ability to better differentiate your business from the competition.
With so many businesses vying for attention, anything you can do to make your brand stand out will give you a significant advantage. A well-designed app can help you build brand loyalty and ensure that your customers keep coming back for more.
A Custom App Can Also Provide You With Valuable Insights Into Your Users’ Behaviour
Finally, returning back to the topic of data, an undeniably crucial benefit to developing a custom app for your business is that it can provide you with valuable insights into the behaviour or buying habits of your target audience.
By tracking how users interact with your app, you can learn a lot about what they like and don’t like, or what products and services work well alongside what needs improvement.
This information can be extremely valuable in helping you to improve not only your overall business processes, but also your offerings to consumers. These consumer insights can also play a major role in preparing or finetuning your business development strategy.
Whilst there are countless benefits to developing a custom app for your business, it’s also worth noting that app development is in itself a sizable investment. With this in mind, business owners shouldn’t consider developing a business app without a solid app idea under their belts first.
You can develop an idea for your business app in-house or even with the expertise of an app development company. Just be sure to find a development strategy that works best for your business and aligns with your industry niche.