One of the most common frustrations among new real estate agents is how to get leads. My company has conducted several studies and found a few practical techniques to produce leads, but more importantly, how to make money with those leads.
This blog post will surely be helpful for those who are just starting in this industry, and it will share some incredible ways that many experienced agents use to get more leads each month.
Engage with Their Sphere of Influence
Your sphere of influence is the network of people you know well, and it can be family, friends, acquaintances, former clients, and business associates. By building a solid network, you’ll be able to influence others and generate leads.
So, how do you build a sphere of influence? You can start by reconnecting with former clients and prospects. For example, you could send them a postcard wishing them a happy Fourth of July. Sending them gifts as part of a thoughtful gesture is another excellent way to build your sphere of influence.
To effectively develop your sphere of influence, you should create an automated system to manage your lead generation. CRM systems often include an email platform and a customer database for managing leads. It’s also possible to organize your leads by urgency.
The more leads you have, the easier it is to target them. Then, you can start reaching out to those contacts and nurture these relationships. If you want to be a top agent, you must be valuable and successful.
In addition to networking, you should also be willing to give out information on current market trends and real estate properties. These efforts are necessary to build a sphere of influence that will generate quality business for you.
It’s important to remember that building a network of contacts is a process, and it’s a must to succeed as a real estate agent.
Frequently Post on Social Media
Make sure you post at least once a week, and if possible, more often. Often, your client base will come to your social media pages when they are interested in a specific neighborhood. And they will be more likely to trust you if you post regularly about properties that are truly good for them.
Aside from generating leads, frequent social media is also essential for creating trust. Facebook users are mostly thirty to 49 years old, with those 18 to 29 years old close behind. This demographic fits right into the typical buyer/seller age range.
Facebook users are more likely to interact with real estate agents than Instagram. Often, real estate agents post to lure in leads and neglect to nurture existing clients.
Start an Email Newsletter
Newsletters are a great way to keep in touch with your prospects and leads. Break up your newsletter content into bite-sized previews that people can look forward to. Teaser articles or news articles are particularly effective.
They also offer real estate tips and tricks will be kept on readers’ computers for months. Newsletters targeted at first-time homebuyers and sellers are beneficial because they show that your expertise is well-rounded. Real estate newsletters can be sent weekly, biweekly, or monthly.
It’s up to you to decide what works best for you, but a good newsletter should be engaging, informative, and entertaining. It is an excellent way to keep your real estate website top-of-mind with potential clients. And it’s easy to send a newsletter, even if you’re not actively looking for a property.
Besides offering information, your Email Newsletters should also be able to inform people about the latest trends in the real estate market. Keep them updated with real estate market data by highlighting the latest initiatives by the government.
You can also include statistics related to housing prices, which are essential to both buyers and sellers.
Geo Farm a Neighborhood
Geo farms are targeted marketing campaigns wherein you send information related to a specific location. For example, you can send information to people in your area about the latest values of homes in the area. The information you provide will then be displayed in the geo-tagged content.
Geo-farming includes marketing that involves flooding specific neighborhoods with direct mail campaigns. This method effectively generates a list and drives traffic to your website. It is a proven method for increasing the effectiveness of online marketing.
There are many advantages of geo farming for list building. You can target neighborhoods that are more likely to have potential clients than any other type of client.
Before you begin geo farming, you need to build your brand and establish relationships with your prospects. While social media platforms are great tools for advertising, you should not abandon traditional marketing strategies.
Instead, geo farming should be used to create relationships with prospective clients. Community groups are ideal for this, and be active in these groups and answer their questions.
If you’re focusing on a specific neighborhood, geo farming is a great way to demonstrate your expertise and generate listing presentations. There are several ways to achieve geo-farming marketing.
Using postcard mailings to advertise in a particular neighborhood is a must, and this is an affordable, unique way to promote your business in your target area. If you’re marketing to a specific demographic, geo farming postcard mailings are a great way to promote yourself to the local community.
Attending Network Events
Whether attending networking events is a traditional event or a casual gathering, the goal is to develop meaningful connections. Take notes during networking events and follow up with new contacts. Getting out of the office is crucial for you to thrive in this industry.
Whether you’re networking with colleagues or critical business partners, attending a conference will expose you to new opportunities and refresh your focus. Networking with like-minded people can be fun, and networking with people who share the same goals can be highly beneficial to your business.
With technology, continuing the relationship is easy, too. Attending local and international conferences is also a good idea if you’re an international agent. These events are often hosted by local associations and include a call for presentations.
In these events, you can act as a subject matter expert and showcase your knowledge of international real estate. You’ll need to get a personal introduction to the organizers of these events. This is a great way to network in an international context and make connections.
Remember to be friendly, personable, and professional. It will position you as an expert and reliable real estate professional. Besides, it’ll help you build more contacts and build your business. You should always carry a business card once you’ve attended a networking event.
Conclusion
By following this advice and implementing a few simple strategies and tactics, new realtors can acquire the leads needed to generate business for their agents. When done correctly, this will enable them to cater to the needs of their clients, establishing long-term relationships that lead to a profitable business in the future.
