I’ve always believed that tapping into passions and open communications are the corner stones of success for digital engagement, community building and social media. We hear about these successes within consumer focused and B2C social programs all to often. P&G, Home Depot, Sharpie and H&R Block are all examples as well as New Marketing Labs’ …
Read moreUsing Passion and Interest to Drive Your B2B Engagements
There are many ways to consult. Many people offering services around social media and online marketing are flat out running companies’ programs as an outsourced hired gun. Other social media marketing agencies are writing high level strategy docs and handing them over to an agency of record for execution. These models are just fine. We …
It is clear that companies should be listening to social media conversations, but what exactly should you be listening to? Over the past two years I have developed the following approach that has really helped the companies that I have worked with think about listening at three broad levels: Brand Level listening – Chris and …
How many times has this happened to you? You’re strolling down a sidewalk in your hometown and you notice a brand new sign on a previously unnoticed storefront with the following call to action: “Join us on Facebook.” You stop and stare, and register the strangeness of the request. Why would I want to be …
If you want to tune in to what’s happening in the world of new media marketing, turn on NewMarketing.TV. A trailblazing concept from New Marketing Labs, NewMarketing.TV is the first Internet television network dedicated to providing always-on content for marketing professionals – cutting-edge education for marketers, by marketers. Set to launch in early 2009, this …