No matter your business, there’s a good chance you can benefit from cross-promoting on social media. This marketing strategy can help you reach more people, drive traffic to your website, and boost your bottom line if done right.
In this article, we’ll learn about cross-promoting and its value on social networks alongside tips to help you make the most of cross-promoting.
The Value Of Cross-promoting On Social Media
The value of cross-promoting on social channels is twofold. First, it can help increase the reach of your content; more users will run into your posts thanks to this media tactic.
Second, it can allow you to build relationships with other businesses in your industry. By having shared interests, you will manage to cooperate with brands and their follower base, spreading the word about your product and service.
You will also show your interest in what your partnering brands are doing and that you respect their work. Over time, this can lead to strong relationships that benefit both parties. Cross-promoting on social media is usually instrumental in striving to increase your content’s reach.
Say you have a blog post you think would be of interest to your followers on Twitter. By tweeting a link to the blog post and tagging the original author in the tweet, you’re effectively increasing the blog post’s reach by exposing it to a new audience.
You may also make a screenshot of the Tweet and roll it out on other networks, using instagram templates free of charge, for instance. The way you cross-promote is secondary in this case. What’s more important is the outcome such an approach can bring.
Tips For Cross-promoting Effectively On Social Media
Having covered the theoretical part, let’s move on and provide you with straightforward and practical recommendations to succeed in your cross-promoting experience.
- Plan Your Approach: Decide what you want to achieve with your cross-promotion and develop a strategy accordingly. Who are your target audiences, and what platforms are they most active on? What kind of content will resonate with them?
- Create Compelling Content: Produce high-quality, engaging content that will promote your brand, product, or service in a positive light.
- Time Your Posts: Time your posts strategically to ensure maximum reach and engagement. Consider the days and times when your target audiences are most active on social media.
- Use Relevant Hashtags: Use relevant hashtags to reach a wider audience and make your content more discoverable.
- Share Across Multiple Platforms: Share your content across multiple social media platforms for maximum exposure. Remember to tailor your message to each network.
- Engage With Your Audience: Don’t just spam your audience with promotional content – take the time to engage with them and build relationships. Respond to comments and questions, and share other relevant content that you think they’ll enjoy.
- Monitor Your Progress: Keep track of your progress and analyze your results to see what’s working and what isn’t. Make adjustments to your strategy as necessary.
Don’ts For Cross-promoting On Social Media
You need to be cautious about some things when exercising this strategy. The most common no-nos are:
- Don’t be promotional: When cross-promoting on social media, it is essential not to be too promotional. You want to share interesting and valuable content that will get your followers talking, not just a sales pitch.
- Don’t over-post: If you are constantly bombarding your followers with cross-promotional content, they will get annoyed and tune you out. Find a good balance between sharing other people’s content and your own.
- Don’t be spammy: It will come across as spammy if you are always promoting your content or products. Make sure to mix things up and share other people’s content.
- Don’t forget to interact: Just because you are sharing other people’s content doesn’t mean you can’t interact with your followers. Remember to respond to comments and questions.
- Don’t neglect your other channels: When cross-promoting on social media, it is crucial to remember that you shouldn’t ignore your other channels. Ensure to promote across all of your accounts for maximum exposure.
Tools To Cross-promote On Social Media
There is no one-size-fits-all tool to reap the best results of cross-promoting. Every channel is effective and has its peculiarities. For instance, Twitter is a fantastic platform for promoting content and connecting with similar accounts.
Facebook is also great for sharing content and connecting with others, but LinkedIn is better for networking with professionals and sharing business-related content.
Google+ is a good platform for sharing content and connecting with others, but it is not as widely used as other social media platforms. Pinterest is an excellent platform for visual content and connecting with others interested in the same topics.
Tumblr is an underestimated platform for sharing short-form content and connecting with others interested in the same subjects. Blogs and forums are also remarkable for sharing long-form pieces and discussing them with others.
Be Patient
Successfully cross-promoting takes time and effort. If you don’t see immediate results, keep working on your strategy, and don’t get discouraged. Succeeding in cross-promotion doesn’t occur overnight. Keep that in mind, and continue to work and fix eventual errors.
Conclusion
It’s critical to have a well-thought-out strategy when approaching cross-promoting. By taking the time to plan your approach and create compelling content, you can increase the reach of your content and build relationships with other businesses in your industry.
