Businesses today are at an advantage if they leverage digital asset management. However, investing in digital assets alone isn’t enough because as the company’s data grows, it becomes hard for your staff to find the resources they want, leading to time wastage.
You can solve this problem by investing in digital asset management (DAM) software. Ideally, this is a data storage technology that helps businesses store and manage their digital assets in the best possible way.
In other words, a DAM solution makes it easier for you and your employees to access and manage content in your organization. If you’re not yet convinced that investing in digital management software is worth it, this article might change your mind. Read on!
Benefits OF Using Digital Asset Management Software
Here are the reasons to invest in a DAM solution:
1. Easier And More Efficient Asset Management
Without a proper management system, handling multiple teams working on various projects in your company can be daunting. However, the case can be entirely different with the help of digital management solutions.
With such, different teams can develop folders for individual projects to ensure your assets are organized. Teams can keep digital assets based on format, size, purpose, etc., depending on your organization, for easy reach.
Besides that, DAM solutions also allow businesses to use auto-suggested AI algorithms to structure files within folders. These tags make it much easier to see each project file.
Ideally, DAM solutions help create advanced filters to enhance your search. This allows you to use custom metadata to search for an asset instead of the basic search that relies on a single field query.
2. Provides A Centralized Asset Storage System
Locating the file needed is a common challenge in a large organization. For instance, it can be quite challenging for a designer to find the correct image file format among the many variations of the same image.
The case is even worse for marketers and sales teams as they have to spend a lot of time finding such a file. The case is entirely different with an effective DAM solution.
It helps store the different files in a centralized storage facility, making it easy for all employees to access them regardless of their locations. This is good, considering many companies allow employees to work remotely or from home.
Authorized users only need to use descriptions, keywords, or tags provided to locate the assets.
DAM solutions allow businesses to automate various processes so they can use their time on more important activities. Activities like manual tagging and repetitive intervention can take a toll on your team and affect your production—automating such types of tasks will benefit your business more than you’ve ever imagined.
With DAM solutions, you can also automate your workflows with metadata extraction and AI tagging features. This will significantly lower the burden for your IT professionals and help promote brand consistency.
4. Increased Efficiency
When the files aren’t properly organized, significant time is lost searching for the needed resources. On the other hand, DAM software ensures proper file management, making finding files easier, and saving time and effort.
5. Ensures Brand Consistency
One of the ways to create a unique customer experience is by developing fresh content that educates your audience about your brand, and which search engines love. It’s also an excellent way for your audience to relate uniquely to your brand story.
However, you won’t be able to achieve such things if your brand is inconsistent. Without consistency, your brand won’t be able to compete in the saturated market and stand out from your competitors.
Maintaining brand consistency is key, whether on your website, social media channels, or other marketing forums.
Investing in a DAM solution is one of the ways businesses can ensure brand consistency in their content. Here’s how:
- It streamlines digital asset distribution.
- It allows content sharing and documentation.
- It ensures stalls and suppliers use the latest and approved assets.
- It acts as a centralized data file storage facility for easy access from anywhere.
With consistency, you expose your target audience to your unique brand messaging. This gets embedded into their minds over time and will evoke positions anytime they come across your brand’s content.
Investing in a DAM solution will guide your marketing team to prioritize brand consistency when creating digital assets.
6. Better Security
Another benefit of a DAM solution is that it helps prevent unauthorized access and theft of your digital assets. It ensures that only the right people can view such assets.
Additionally, it allows disabling the ability to delete digital access. It also gives you the option to encrypt and store data on a remote server for increased company security.
7. Better Cross-Team Collaboration
Coordination between different teams within an organization can be challenging without advanced management systems like DAM solutions. This is especially the case if a particular asset needs to go through approvals from different team members before it goes live.
For instance, when creating a creative asset that needs the input of different experts, including graphic designers, writers, and marketers, before arriving at the final content.
The case is even more challenging if the team members live in different countries and work in different time zones. Having tools that can enhance interaction with real-time updates is ideal in such cases.
A DAM solution helps streamline interactions between teams, both internal and external, for easy collaboration. Also, with this, different stakeholders don’t need to use emails and messaging tools to exchange information.
Instead, they can interact on a single platform, allowing for real-time updates and comments. This promotes consistency and ensures no gaps in how digital assets are created, managed, and delivered.
Invest In Digital Management Software Now
Those are the benefits of investing in a DAM solution for your business. If you’re yet to invest in this solution, it may be time to take the steps towards achieving that now. Almost every company, no matter the industry, can benefit from it.
Hopefully, this article has provided you with answers to the questions you have regarding this investment. Which benefits do you think your business needs the most? Drop your answers in the comments section below.