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SEO Meta Description Length 2019: What You Need To Know

Knowing the SEO meta description length 2019 is an essential way to optimize your website for search engines.

This is a brief summary of your webpage’s content that appears in search engine results.

In 2019, the optimal length for a meta description has changed, and it’s important to keep up with these changes to ensure your website is ranking as high as possible.

According to recent studies, the ideal meta description length in 2019 is between 155-160 characters.

This is a decrease from previous years, when longer descriptions were recommended.

The reason for this change is that search engines are displaying fewer characters in their results pages, and shorter descriptions are more likely to be fully displayed.

However, it’s important to note that the ideal length can vary depending on the search engine.

Google, for example, may display up to 300 characters, while Bing and Yahoo typically display around 168 characters.

It’s also important to make sure your meta descriptions are unique and accurately reflect the content of your webpage, as well as include relevant keywords to improve your ranking.

By keeping up with these changes and optimizing your meta descriptions accordingly, you can improve your website’s visibility and attract more traffic from search engines.

Ideal Length Of SEO Meta Description in 2019

When it comes to optimizing your website for search engines, the meta description plays a crucial role.

It is the brief summary of your webpage that appears in the search engine results pages (SERPs).

The meta description should be persuasive enough to make the users click on your website.

Google’s Guidelines

Google has not set any specific length for meta descriptions.

However, it has recommended that the meta description should be descriptive, relevant, and compelling.

Google generally displays the first 155-160 characters of the meta description.

Therefore, it is advisable to keep the meta description length between 150-160 characters.

Industry Opinions

According to industry experts, the ideal length of the meta description should be between 130-160 characters.

The reason being, Google truncates the meta description beyond 160 characters, and the users may not be able to read the entire description.

However, in 2017, Google increased the maximum length of the meta description from 160 to 320 characters.

But, in 2018, it again reverted the maximum length to 160 characters.

It is important to note that the length of the meta description is not the only factor that affects the click-through rate (CTR).

The meta description should be written in a way that it entices the users to click on your website.

It should be written in a way that it answers the user’s query and provides a solution to their problem.

In conclusion, while there is no specific length for the meta description, it is advisable to keep it between 130-160 characters.

It should be written in a way that it provides a solution to the user’s problem and entices them to click on your website.

Impact Of Meta Description Length On SEO

When it comes to SEO, meta descriptions play an important role in attracting users to click on your website.

The length of the meta description is a crucial factor in determining whether users will click on your website or not.

In this section, we will discuss the impact of meta description length on SEO.

Influence On Click-Through Rate

The click-through rate (CTR) is the percentage of users who click on your website after seeing it in the search results.

The meta description is the first thing users see when your website appears in the search results.

A well-written meta description that accurately describes the content of your website can increase the CTR.

According to the search results, the ideal meta description length for both desktop and mobile is between 180-220 characters.

However, it is important to note that Google may truncate longer descriptions, so it is best to keep the most important information at the beginning of the description.

Effect On Search Ranking

The length of the meta description does not directly affect search ranking.

However, a well-written meta description that accurately describes the content of your website can increase the click-through rate.

A higher CTR can indirectly affect your search ranking by indicating to search engines that your website is relevant and valuable to users.

In conclusion, the length of the meta description is an important factor in SEO.

A well-written meta description that accurately describes the content of your website can increase the click-through rate and indirectly affect your search ranking.

Therefore, it is important to keep the meta description length between 180-220 characters and include the most important information at the beginning of the description.

Writing Effective SEO Meta Descriptions

When it comes to optimizing your website for search engines, one of the most important elements to consider is the meta description.

A well-crafted meta description can help improve your click-through rate and drive more traffic to your website.

Here are some tips for writing effective SEO meta descriptions.

Incorporating Keywords

Including relevant keywords in your meta description can help improve its visibility in search engine results pages.

However, it’s important to avoid keyword stuffing, which can actually harm your rankings.

Instead, focus on incorporating your target keyword in a natural and meaningful way that accurately reflects the content of the page.

Creating Engaging Content

In addition to incorporating keywords, it’s important to create engaging and compelling meta descriptions that entice users to click through to your website.

Consider highlighting unique value propositions or including a call-to-action to encourage users to take action.

It’s also important to keep your meta descriptions concise and to the point, while still providing enough information to accurately describe the content of the page.

Remember, meta descriptions should be between 135-160 characters in length to ensure they display properly in search engine results pages.

By incorporating relevant keywords and creating engaging content, you can help improve your click-through rate and drive more qualified traffic to your website.

Key Takeaways

When it comes to writing meta descriptions for your website, there are a few key takeaways to keep in mind.

  • Firstly, it’s important to ensure that your meta descriptions are long enough to be descriptive, but not so long that they get cut off in search results.
  • Aim for a length between 50 and 160 characters, with the ideal length being around 155-160 characters.
  • Secondly, your meta descriptions should accurately summarize the content of your page and include relevant keywords.
  • This will help both users and search engines understand what your page is about and improve your click-through rates.
  • Thirdly, make sure to write unique and compelling meta descriptions for each page of your website.
  • This will not only enhance user experience but also drive more qualified traffic to your site.
  • Finally, keep in mind that Google may change its guidelines for meta description length in the future.
  • Stay up to date with the latest SEO best practices to ensure that your website stays competitive in search rankings.

By following these key takeaways, you can write effective meta descriptions that will improve your website’s visibility and attract more visitors.

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