If you running an online store and are looking for ways to track your website’s performance, one solution to consider is using Shopify Google Tag Manager.
OGoogle Tag Manager is a free tool that helps you manage and deploy marketing and analytics tags on your website without requiring any coding knowledge.
With Google Tag Manager, you can easily add tracking codes to your Shopify store and monitor your website’s traffic, conversions, and other important metrics.
To get started with Google Tag Manager on Shopify, you’ll need to create a Google Tag Manager account and set up a container for your Shopify store.
Once your container is set up, you can add tracking tags for various marketing and analytics tools, such as Google Analytics, Facebook Pixel, and AdWords.
With these tags in place, you can track user behavior on your website, measure the effectiveness of your marketing campaigns, and optimize your website for better conversions.
If you’re new to Google Tag Manager, don’t worry – it’s easy to use and there are plenty of resources available to help you get started.
In this article, we’ll walk you through the process of setting up Google Tag Manager on your Shopify store, adding tracking tags, and analyzing your website’s performance.
By the end of this article, you’ll have a better understanding of how Google Tag Manager can help you optimize your Shopify store and drive more sales.
Setting Up Shopify Google Tag Manager
Google Tag Manager is a powerful tool that allows you to track user behavior and measure the success of your marketing campaigns.
In this section, we’ll walk you through the steps to set up Google Tag Manager on your Shopify store.
Creating a Google Tag Manager Account
Before you can start using Google Tag Manager, you need to create an account.
Here’s how:
- Go to the Google Tag Manager website.
- Click on the “Create Account” button.
- Enter your account name and select your country.
- Read and accept the terms of service.
- Click on the “Create” button.
Once you’ve created your account, you’ll be taken to the Google Tag Manager dashboard.
Installing Google Tag Manager on Shopify
Now that you have a Google Tag Manager account, it’s time to install it on your Shopify store.
Here’s how:
- Log in to your Shopify account.
- Click on “Online Store” in the left-hand menu.
- Click on “Themes.”
- Find the theme you want to edit and click on “Actions” and then “Edit code.”
- Open the “theme.liquid” file.
- Copy the Google Tag Manager tracking code from your Google Tag Manager account.
- Paste the code into the “theme.liquid” file before the closing
</head>tag. - Save the file.
Congratulations! You’ve successfully installed Google Tag Manager on your Shopify store.
Now you can start tracking user behavior and measuring the success of your marketing campaigns.
Integrating Google Analytics with Shopify via Google Tag Manager
If you want to track your Shopify store’s performance accurately, you need to integrate it with Google Analytics via Google Tag Manager.
Here are the steps to integrate Google Analytics with Shopify via Google Tag Manager.
Setting Up Google Analytics
Before you can integrate Google Analytics with Shopify via Google Tag Manager, you need to set up a Google Analytics account.
If you already have an account, you can skip this step.
- Go to the Google Analytics website and sign up for an account.
- Follow the instructions to set up a new property for your Shopify store.
- Once you’ve set up your property, you’ll be given a tracking code. Copy this code to your clipboard.
Linking Google Analytics to Google Tag Manager
Once you’ve set up your Google Analytics account and obtained your tracking code, you can link it to Google Tag Manager.
- Log in to your Google Tag Manager account.
- Create a new tag by clicking on “Tags” in the left-hand menu and then clicking on “New.”
- Choose “Google Analytics” as the tag type.
- Enter your Google Analytics tracking code in the “Tracking ID” field.
- Under “Triggering,” select “All Pages.”
- Save your tag.
- Publish your changes.
Congratulations! You’ve now successfully integrated Google Analytics with Shopify via Google Tag Manager.
You can now track your store’s performance accurately and make data-driven decisions to improve your business.
Using Google Tag Manager for Conversion Tracking
If you want to keep track of your Shopify store’s performance and optimize your marketing campaigns, it’s important to use Google Tag Manager (GTM) for conversion tracking.
With GTM, you can easily set up and manage the tracking codes that measure the effectiveness of your marketing efforts.
Here are some tips to help you get started:
Setting Up Conversion Tracking
To set up conversion tracking, you’ll need to create a conversion tag in GTM and add it to your Shopify store. Here’s how:
- Log in to your GTM account and create a new tag.
- Choose “Google Ads Conversion Tracking” as the tag type.
- Fill in the required fields, including the conversion ID and label.
- Save the tag and submit your changes.
Once you’ve set up the conversion tag, you’ll need to add it to your Shopify store.
The easiest way to do this is to use the Google & YouTube app on Shopify.
If you don’t want to use the app, you can manually add the tag to your store’s code.
Understanding Conversion Data
Once you’ve set up conversion tracking, you can start collecting data on your Shopify store’s performance.
Here are some key metrics to pay attention to:
- Conversion rate: This is the percentage of visitors to your store who complete a desired action, such as making a purchase or signing up for a newsletter.
- Average order value: This is the average amount of money spent per order in your store.
- Total revenue: This is the total amount of money earned from sales in your store.
- Return on ad spend (ROAS): This is a metric that measures the effectiveness of your advertising campaigns by comparing the revenue generated to the cost of the ads.
By tracking these metrics, you can get a better understanding of how your marketing campaigns are performing and make data-driven decisions to optimize your store’s performance.
In conclusion, using Google Tag Manager for conversion tracking is an essential part of running a successful Shopify store.
By setting up conversion tracking and analyzing your data, you can make informed decisions to improve your store’s performance and grow your business.
Advanced Google Tag Manager Features for Shopify
If you’re looking to take your Shopify store’s tracking to the next level, there are a few advanced features in Google Tag Manager that you should consider implementing.
These features can help you gain deeper insights into your customers’ behavior and optimize your marketing efforts.
Event Tracking
Event tracking allows you to track specific actions that users take on your website, such as clicking on a button or filling out a form.
This can be incredibly useful for understanding how users interact with your site and identifying areas for improvement.
To set up event tracking in Google Tag Manager for your Shopify store, you’ll need to create a new tag and trigger.
The tag will define the specific event you want to track, and the trigger will tell Google Tag Manager when to fire the tag.
Here are a few examples of events you might want to track on your Shopify store:
- Button clicks (e.g. “Add to Cart”)
- Form submissions (e.g. newsletter sign-up)
- Video plays
- Scroll depth
Once you’ve set up your event tracking, you can view the data in Google Analytics to see how users are interacting with your site.
E-commerce Tracking
If you’re running an e-commerce store on Shopify, you’ll want to set up e-commerce tracking in Google Tag Manager.
This will allow you to track important metrics such as revenue, conversion rate, and average order value.
To set up e-commerce tracking, you’ll need to create a data layer on your Shopify store that contains information about each transaction.
This data layer can then be used to trigger tags in Google Tag Manager that send the transaction data to Google Analytics.
Here are a few examples of e-commerce data you might want to track:
- Product name
- Product price
- Quantity purchased
- Order ID
- Revenue
Once you’ve set up e-commerce tracking, you can view detailed reports in Google Analytics to see how your store is performing and identify areas for improvement.
Overall, advanced Google Tag Manager features can help you gain valuable insights into your Shopify store’s performance and make data-driven decisions to improve your marketing efforts.
By implementing event tracking and e-commerce tracking, you can take your tracking to the next level and gain a competitive edge in the e-commerce space.
Troubleshooting Common Issues
If you’re experiencing issues with your Google Tag Manager (GTM) integration on Shopify, don’t panic.
Here are some common issues and how to troubleshoot them.
Tag Firing Issues
If your tags aren’t firing, there are a few things you can check:
- Make sure your tags are set up correctly in GTM.
- Double-check that you’ve set up the correct triggers and variables.
- Check that your tags are firing on the correct pages.
- Use the GTM preview mode to see if your tags are being triggered.
- Verify that your tags are loading correctly.
- Use the Google Tag Assistant Chrome extension to check if your tags are loading and firing correctly.
Data Layer Problems
If you’re having issues with your data layer, try the following:
- Check that your data layer is set up correctly.
- Make sure that the data layer is being populated with the correct information.
- Verify that your data layer is being loaded on the correct pages.
- Use the GTM preview mode to see if your data layer is being loaded.
- Check for conflicts with other scripts or apps on your site.
- If you’re using other scripts or apps that use the data layer, there may be conflicts that are preventing your tags from firing.
By troubleshooting these common issues, you should be able to get your GTM integration on Shopify up and running smoothly.
Key Takeaways
If you’re running a Shopify store, you should consider using Google Tag Manager to track your website’s performance.
Here are some key takeaways to help you get started:
- Google Tag Manager is a tool that allows you to manage all your website’s tracking codes in one place.
- You can use Google Tag Manager to add Google Analytics tracking codes to your Shopify store, even if you’re not on the Shopify Plus plan.
- To set up Google Tag Manager on Shopify, you need to insert the GTM code into your theme files and create tags, triggers, and variables.
- It’s important to set up e-commerce variables in Google Tag Manager to track your sales and revenue.
- The global site tag (gtag.js) is a new way to configure your Google products, and it can be used instead of traditional tracking codes.
By using Google Tag Manager, you can gain valuable insights into how your website is performing and make data-driven decisions to improve your online store.
With these key takeaways in mind, you’re well on your way to setting up Google Tag Manager on Shopify and optimizing your website’s performance.
