Great clients are hard to find, and even the most successful business owners can fall short if they don’t do the work. Even with great business practices and efforts, it’s still important to have great clients who want to work with you again. Clients are a powerful asset that your company can use to help attract new customers, grow existing ones, and achieve its goals.
You must ensure that you’re consistently creating great impressions on your new customers (and current ones).
Here are some simple but impactful ways that you can make a great impression on your clients:
1. Send an Online Card for Their Birthday or Another Special Occasion
If you know a client with an upcoming birthday or special occasion, you can send them an online card to celebrate. This can help you get creative and save some money too. If your customer loves celebrating something, an online card with that celebration listed might be the perfect gift.
This card can be a talking point and a reminder that the customer is special to you. Creating online cards is not complicated. You can use a card maker via BeFunky.com to create the best impression gift cards that will leave your customer feeling warm and fuzzy.
2. Be Personable and Build a Trusting Relationship
The best business professionals know how to build relationships with their customers from the start, not just during the sales phase. Even after a few meetings, you can already tell the difference in how your prospects view you and your company if you’re personable.
When you’re not being stiff and formal but genuinely friendly, your prospects are more likely to open up and talk to you, giving you the information you need to decide. This makes all the difference regarding closing a deal, creating a positive referral, or getting your brand mentioned in an article.
3. Explain Your Business in Simple, Clear Language
Explaining your business can be done in several ways, but the most important thing is to know exactly what you do, who you serve, and why you’re the best option for that customer. Start with the basics and ensure your prospects understand what you do before you get too detailed.
Understand that your customers are busy. If they ask you how something is done and what they need to do to get it done, explain your business in a basic way that your prospects understand. This can be as simple as saying who you work for and what your company does.
Even if your company doesn’t do much in terms of providing services, it’s still good advice to give your customers about your business if you know what they want to hear. This kind of explanation will help your prospects gain a better understanding of your company and the products or services that you provide.
4. Hear and Respond to What Your Customers (and potential new ones) are Saying
Customers will tell other customers about the products and services. This is true whether you’re selling products or services or promoting brands.
Your brand will grow if your customers are happy with your services, and if people are talking about your brand, it will grow too.
If you want people to start talking about your brand, you must actively engage with your customers. You can’t just sit back and wait for people to talk about you. You need to be actively doing something to make a difference.
What do you do to make a difference when you have a customer or brand problem? You start by listening. Ask them what they like and don’t like about your brand, and focus on what customers say. This active engagement will help your customers feel comfortable enough to talk to you about their problems, and you will be able to respond more effectively.
5. Showing Up on Time is Critical
You might think that showing up on time is nice, but it’s counterproductive when making a good impression on your clients. When you show up late or are unable to make a meeting, you are making your prospects feel nervous, stressed, and worried. You are telling them you don’t care about them, and you’re not going to be there for them.
Great business professionals know how to create great impressions on clients. It’s not just about the sales pitch but also the way you talk to your customers and the way that you represent your brand. If you want to make sure that your new and current customers are happy and that you have the opportunity to earn their business again, the tips discussed above will help you make a great impression.