One can hear terms such as company culture or corporate culture quite often. It is one of the primary occupations of managers and HR staff across the globe.
If you are interested in finding out what company culture is and how you can improve it at your office, keep reading.
This article will explain every important detail about healthy company culture and you will learn how you can improve it in your own business.
What Is Company Culture?
Company culture can be described as a set of shared values, attitudes, practices, and objectives that characterize a company. Simply think of company culture as the shared ethos of a company.
This means that culture refers to the way people feel about the work they do, the values they believe in, the vision they have for the company, and their particular roles at the given company.
It is also important to know that a company’s culture affects results from top to bottom. When building a startup culture, make sure to follow some proven steps and include your employees from the very start.
If you and your employees do not share the same passion and values, the whole business will suffer.
After all, around 80% of senior business managers think that culture can provide a competitive advantage and this only confirms its importance.
Strategies To Consider If You Want To Improve Your Company Culture
The strategies you are about to see have proven records of success. It would be wise to at least consider implementing these at your own office.
Send Company Swag
A major part of building a strong workplace culture is the identity of your company. To be precise, you need to think about creating a strong sense of company identity.
Aside from promoting a distinct workplace culture, company swag will also guarantee that you leave a stronger impression on existing and potential clients.
According to a study, 57% of consumers have a better opinion about a company that gave away promotional merchandise to their followers.
Additionally, a lot of consumers send these products to other people and that results in even better brand awareness for your business.
However, you have to be careful when ordering new swag, investing your time and resources wisely. Your swag should first have a functional purpose if you want people to appreciate it. It also has to be of high quality as well as align well with your company mission and image.
But in order to send out company swag, you first need a swag store. SnackNation explains the process of launching a company swag store in a few easy steps.
This will make the whole process easier and your company’s branded items will start spreading quickly.
Lay Down A Comprehensive Plan
You should identify all aspects of your company culture if you want to address the shortcomings.
Once you do that, you need to devise a plan of action. Draw a timeline and figure out your budget, setting benchmarks so you can easily track your progress.
For instance, if your office has toxic employee relationships, try to implement more employee collaboration and engagement activities outside of work.
Try to host one social event per quarter to help foster meaningful personal connections between coworkers.
Always Keep An Eye On The Progress
The only way to know if you are making progress when it comes to company culture improvement is to regularly evaluate your efforts.
Don’t shy from asking your employees for individual feedback. Measure employee engagement through surveys and you will gather business-wide data that will make for valuable insights.
Keep in mind that culture evolves as your employees and business do, so continually track your progress and adjust your efforts accordingly.
Recognize Good Work
Large majority of HR officers will agree that their company’s recognition program improves the company culture.
In other words, you need to show appreciation toward your employees and their contributions have to be recognized and rewarded.
Provide the right tools and resources and then reward the achievements. You will increase motivation, strengthen company image, and boost company culture.
On top of that, you will encourage outstanding performances and not many employees will ever think of leaving your business.
Allow Greater Flexibility
You should be open to new trends and methods that help improve your workers’ quality of life.
Allow greater flexibility, offer remote work, flexible schedules, and open vacation policies. These will contribute to a flexible company culture that will keep everyone engaged and happy.
Life is unpredictable, it happens spontaneously, and your employees should know that they can count on you to understand and accommodate that.
Ultimately, this leads to a high level of employee engagement which impacts productivity positively. When tied together, it also works wonders for healthier company culture.
It doesn’t matter if you have a weak company culture or you want to improve something that is already working well, keep in mind that company culture can always be better.
Just make sure that you have the full support of your managers, HR officers, and employees.
Make your workers feel valued, make the brand image loveable, and you will reach the objective of improved company culture.