There’s a great amount of pressure on retailers and fashion businesses to improve customer service while maintaining profitable operations. This makes them turn to various technological platforms with the hope of delivering the customer journey in a manner that is both efficient and cost-effective.
Here are some suggestions to enhance the user experience of your fashion eCommerce website and acquire new customers from around the world.
Consider Apparel Software
The ability to record and store all data in a single system increases the operational efficiency of a clothing company and has a favorable effect on decision-making. With the right apparel software tool, you can achieve this.
For instance, when crucial company information is stored on numerous platforms, it is difficult to retrieve it when required. So, clothing manufacturers frequently find the ERP system useful for consolidating data into a single platform and facilitating the retrieval of information in a common, useable format.
A good ERP solution for the fashion sector consists of numerous capabilities. The fundamental benefit of this integrated platform is that it enables employees from any department to use the same system, hence making data entry, editing, accessing, and sharing information much simpler and quicker.
Last but not least, a good tool of this kind can help with order processing, inventory overview, and even supply chains and customer relationships.
Focus On Your Localization Strategy
This one is for your overseas customers. Go through this carefully because you need a good localization strategy if you want more global customers.
In a simpler language, localization is the process of tailoring a company’s offerings or assets to the preferences of a certain segment of the market. During this stage of the process, your goal is to modify your content in a way that makes it more relevant to the audience you are trying to reach.
It doesn’t matter what industry you’re in, localization is of the utmost importance for international eCommerce businesses. When you enter a new market, you are setting yourself up for failure if you don’t localize your website and eCommerce store to reflect the culture of that market.
Personalization Is Important
Sizing is a significant issue for the international fashion industry. According to the Financial Times, the fashion business has the highest rate of online returns for consumer items.
So, clothing websites require a solution that prioritizes personalization and intelligent data to improve communication between businesses and consumers.
Body scanning would be a fantastic investment for your sales process. Some players in the body scanning market offer customers practical and cost-effective solutions for scanning their body dimensions and uploading them to a cloud database, which apparel brands may then utilize to create sizing alternatives that fit the consumer like a glove.
Upselling and Cross-selling
Upselling and cross-selling are, without a doubt, the most effective technique to boost your clothing website’s revenue. However, how and to whom you upsell and cross-sell will determine whether this increases conversions.
For instance, if you have a few customers that frequently purchase from your website, but only purchase cheap items, is it recommended to upsell to them? In this case, you may need to employ a down-sell strategy. Additionally, if a visitor is on your checkout page, it is more effective to present items that can be packaged with their current purchase as opposed to upselling.
It may seem like a minor modification but you will see that it can bring amazing results when it comes to improved conversion rates.
Aim for Sustainability
The demand for global sustainable fashion brands and fashion eCommerce stores is set to increase in 2022.
- Use a sustainability tag on the product page to make it simple for your customers to identify which products are produced responsibly.
- Offering a secondhand service where you sell used clothing is a great method to satisfy customer demand.
- Provide a simple method for returning previously purchased things from your online store and reselling them at a higher price. This is excellent for the environment and for the clients’ wallets.
- Provide your consumers with a sustainable delivery alternative by utilizing eco-friendly transportation.
Everyone must assume responsibility for fostering a more sustainable eCommerce development. Take responsibility for your actions and use the earth’s resources appropriately.
In terms of sustainability, consumers place a greater emphasis on production and delivery. And numerous clients desire greater visibility into the production chain.
Offer complete supply chain traceability to your consumers. Customers can then see where products are created, produced, and sourced. This is done to suit the ever-increasing demands and expectations of consumers.
Plastic packaging is obsolete. Today, it must be recycled, biodegradable, or made from plants.
As eCommerce expands, the issue of eco-friendly shipping and packaging has come to the forefront. Working with sustainability is becoming the norm, not the exception.
Expanding to an international audience is not an easy task. However, you have more than enough resources to make it. Go through this mini-guide again and take whatever you can from these tips to improve your chances of success.