Today, there are a lot of products and services out there, and it can be hard for a business to stand out from the crowd.
Fortunately, T-shirts are great marketing tools that can be used in many ways.
The process of making a promotional shirt may seem easy at first. There’s nothing else you need to do aside from adding a logo.
But, when it comes to promotional shirts, a logo alone won’t suffice. Any designer who has worked for a brand can tell you this.
This article will show you how to turn your t shirt design ideas into reality.
1. Selecting The Right Material
There’s nothing worse than putting on a shirt that’s stiff and starchy.
Always keep in mind that while selecting the material to purchase, the fabric is of utmost importance, and that purchasing the cheapest option isn’t always the best idea.
Thus, choose a shirt that’s comfortable, sturdy, and gentle to the touch at the same time.
2. Know Your Target Market
As for promotional shirts, it should be your topmost priority to attract the attention of your target market.
In order to figure out who your target market is, you first need to figure out what your products and services can do for a group of people or businesses.
To do this, think about the features and benefits of your products or services.
For instance, if you’re targeting people who are health-conscious, you can create promotional athletic shirts that they can use when they work out.
3. Choose The Right Fonts
Keep in mind that the fonts you choose can say a lot about your company or brand. Serifs are often thought of as a timeless and classic choice.
But, if you’re aiming for something that’s a bit more contemporary, a Sans Serif font could be the answer.
Large, bold fonts can also be a powerful design element that can make a strong statement.
4. Be Bold With Colors
Color is essential. When you’re brainstorming ideas for your design, keep the color of the cloth and the color of the print in mind.
These colors should be complementary to each other, which means they shouldn’t clash, but they also shouldn’t be so similar that it becomes too difficult to differentiate the text from the background.
It’s nearly always preferable to stick with your company’s or brand’s standard colors.
When making a palette, it’s important to think about these things:
- It’s important to know what colors mean.
- The difference in vibrancy between the tones is what makes them interesting.
- Do they look like colors used by brands that are well-known?
- How easy are they to print?
5. Pay Attention To Details
When it comes to promotional shirts, it’s important to pay attention to the colors and placement of logos, among other things.
It’d be ideal if you have with you a style guide, which tells you how and where to put a logo.
Having a bad logo isn’t the only disaster you have to be aware of. Sometimes, poor placement can be just as bad.
Think beyond the chest for logo placement. You can put your design on the sleeve, hem, nape, or diagonally across the back.
Printing over the seams for a larger-than-life effect is common among screen printers. Also, printing many areas on a garment ensures that your message is visible from all angles.
6. Let The Graphics Talk
One challenge when making promotional shirts is to remain within the brand’s sphere. In line with this, the pictures you’ll use must suit the brand’s narrative.
For one, you can print a joke on your shirt and instantly increase your brand’s cool factor.
But, of course, humor should be used judiciously; an off-color joke may not play well with a family-oriented audience, and an edgy wit may irritate certain people.
Before putting pen to cloth, run your ideas through a diverse group of individuals so you’ll see and be able to assess their reactions.
7. Add Decorations
Standard screen printing is just the beginning of what’s possible. Flocking, foil, rhinestones, studs, and appliques can be used to make your promotional shirts stand out from the crowd.
Furthermore, the introduction of new glow-in-the-dark inks allow you to create colorful designs that stay visible even after the lights are turned off.
When it comes to full-color graphics, dye sublimation printing is an excellent alternative.
Final Thoughts
When clients wear your promotional shirts, they’re also promoting the brand on their own.
And, if a large number of individuals do this, brand awareness is significantly increased. The key is knowing what will make them wear the said shirts.
With all of the benefits listed above, one thing is certain: a promotional t-shirt is still an excellent marketing tool. It’s timeless and acts as a walking billboard for your business.
