How would you rate your brand image? Is it strong, weak, or somewhere in between? If you’re not satisfied with your evaluation, it might be time to consider new ways to change the game.
You may not have enough capital to spend on marketing, but that doesn’t mean you can’t improve your brand image. You just need to know where to start and what will work best for you. One way to do this is by using cloud-based phone systems.
Cloud-based Phone Systems: The Ultimate Business Tool
The cloud has made people’s lives easier in many ways. It’s easy to access information online, stream music from anywhere, share photos with friends and family, and even make calls over the internet.
But did you know that the cloud also makes it possible to run your entire business from any device at any time? Cloud-based phone systems like Call Cowboy and other dialing platforms allow you to take advantage of these benefits without worrying about hardware issues or software updates.
How Does a Cloud-based System Work?
A cloud-based phone system works much like an app on your smartphone. All your contacts are stored in one central location, which means they’re always accessible no matter where you are.
Calls are routed through the cloud, so there are never any dropped connections or outages. And because everything is stored remotely, you don’t have to worry about losing data if your computer crashes.
How Does It Improve My Company’s Brand Image?
The truth is, there’s no one single thing that improves your brand image. However, when it comes to business communications, nothing beats the power of technology.
A cloud-based phone system provides an easy and affordable alternative to traditional phone systems. In fact, it’s become a standard feature among many businesses today. Here’s how:
1. Enhances Productivity and Efficiency
Working productively and efficiently means you’re not tied to a desk. That means you can be productive throughout the day, whether you’re answering emails, making sales calls, taking orders, and handling and resolving customer concerns in the fastest manner possible.
In a call center setup, average handling time (AHT) is crucial metric agents need to meet regularly. It refers to the average time an agent uses to resolve a customer concern or inquiry. Therefore, a higher AHT means lower productivity.
However, through the advanced analytics offered by cloud-based phone systems, it has been reported that companies that use these innovative phone systems met a total of 40% decrease in AHT, leaving a significant improvement in their customer service.
When you use a cloud-based phone solution, you don’t have to worry about being interrupted by other employees. Instead, you can focus on completing your tasks and getting things done, freeing up valuable time for you to complete other projects.
2. Improves Communication
With a cloud-based phone company, you can communicate with anyone, anywhere, in real-time. Whether it’s a client, vendor, or teammate, you can easily reach them through their mobile device. You can also send text messages, share files, and schedule meetings right from your smartphone.
In today’s world, remote work is becoming more and more popular, and most companies have shifted to adopting the hybrid workplace system. They need to secure easy-to-access and reliable video conferencing solutions that cloud-based phone systems offer as a feature without paying extra.
And because cloud-based phone systems rely on the internet, making long-distance and international calls won’t incur any additional charge, making it an advantage for brands with international clients and team members.
3. Makes Work Fun and Employees Happy
If you’ve been working for years in a contact center using the same old traditional phone system, you know that it can get dull.
Fortunately, a cloud-based phone provider offers a fun way to stay connected. You can connect with your clients and team members using apps like Power Dialer and other existing tools on your phone. Furthermore, you can get updates on what’s happening in your office simply by checking your dashboard.
Keep your team happy and engaged by investing in cloud-based phone service. The best ones allow employees to access their work information wherever they are, making it easier to collaborate and create new ideas.
4. Helps Save Money
Cloud-based phone services are typically less expensive than traditional phone systems. In effect, you may save money without sacrificing quality.
According to a recent study by Microsoft, 82% of the companies surveyed reported reduced costs after switching to cloud technology.
Also, one of the most significant drawbacks of using a traditional phone system is the cost associated with replacing broken parts. However, you don’t have any hardware to purchase or maintain with a cloud-based phone solution. Instead, you simply pay per month for the services you use.
5. Eliminates Hassles
In 2019, Microsoft reported that 61% of customers chose to stop doing business with brands that have poor customer service. It only shows that brand loyalty is affected by the convenience that clients receive from their providers.
Cloud-based phone providers eliminate the hassle of installing and maintaining a traditional telephone system. Because all of this happens online, you won’t have to worry about maintenance, damaged or outdated equipment, dropped connections, and missed calls.
- Maintenance: Unlike traditional phone systems, cloud-based solutions require little to no maintenance. All there is to do is log into your account once every few months to update your numbers.
- Damaged or outdated equipment: Unlike traditional phones, cloud-based phone systems require no physical devices, eliminating the risk of lost or damaged equipment. Because everything is stored remotely, there’s nothing to replace when something goes wrong.
- Dropped connections: With cloud-based phone service, you’ll never lose connection during a call. There are no dropped calls or outages. Plus, since everything is stored in the cloud, you won’t be limited to only being able to place calls from specific locations.
- Missed calls: Because calls are routed through the cloud, you’ll never miss important calls. Even if you’re away from your office, you’ll still receive calls as though sitting right next to your desk.
6. Provides Better Customer Service
A cloud-based phone system allows you to answer customers’ questions quickly and efficiently. It helps improve your overall customer satisfaction.
Customers appreciate an excellent customer experience. And cloud-based phone systems offer better customer service because they’re always available to help. They can handle basic questions such as: “How much does it cost?” or “What features does my plan include?”
However, if you need more complex support, they can also provide 24/7 technical assistance via live chat or email.
7. Gives You Peace of Mind
You may be worried about security breaches, data loss, or downtime. Like any other system, a cloud-based phone system has its own risks, too. But thanks to cloud-based phone solutions, these issues will never happen. All of your sensitive information is stored safely in the cloud, so you can rest assured that your privacy is protected.
You can also learn and apply basic cybersecurity techniques to secure your data and business calls. For example, you may use encryption, strong passwords, and regularly update your tools.
In addition, cloud-based phone companies store all contact information of their clients in a secure database. So, you can work and rest with peace of mind knowing that your sensitive data is safe.
8. Accessible Anytime, Anywhere
One of the biggest risks associated with working at home is losing track of time. If you forget to pick up the kids from school or finish an important project, you could lose out on precious opportunities. A cloud-based phone system eliminates this risk because everything is automatically updated.
If you’re working from home, traveling, or attending a conference, you can stay connected to your team while maintaining your personal life. Since everything is stored remotely, your location’s time zone doesn’t matter. You can answer calls whenever you want, wherever you are.
9. Streamlines Technology
Cloud-based phone systems make technology more efficient. They help you manage multiple devices and platforms simultaneously, saving you time and energy.
A cloud-based phone system allows you to manage your calls and voicemails from anywhere at any time. Moreover, it makes it easier to monitor incoming calls, track outgoing calls, and set up automated messages.
Furthermore, these systems automatically route calls to the appropriate person. So if someone calls your boss, they will get transferred directly to them without having to wait on hold.
10. Allows Flexibility
When you choose a cloud-based phone system, you gain flexibility. You’ll no longer need to invest in a separate landline if you decide to move into a different location. Similarly, you can have additional features as required.
A cloud-based phone system gives you more flexibility than traditional phone systems. For example, you can make changes to your account settings at any time. Or you can even change your number at any time.
11. Easy Scalability
One of the excellent benefits of a cloud-based phone company is its ability to scale up or down as needed. Whether you decide to add more lines or move to a larger facility, the cloud will easily allow you to do so.
Bottom Line
Investing in a cloud-based solution is one of the smartest things you can do for your business. It gives you many benefits that other types of phone companies don’t offer. Consider the different ways discussed above to help you boost your brand image.
