11 Ways To Improve the Performance of Your E-commerce Store

As most people find it convenient to shop online, no wonder the eCommerce market is growing and it’s been really competitive day by day.

Attractive products, personalized shopping experience, and offers are not only the things that can be enough to make you stay ahead of the competition.

Some other things play a major role, like the speed and performance of the website, user-friendly interface, and easy navigation. 

If you’re looking to improve the performance of your website, then this article is for you.

In this guide, you’ll find several ways that’ll help you speed up your website, which can have a big impact on your bottom line profits if you’re running any kind of e-commerce store.

1. Use a Fast Hosting Provider

One of the most important things you can do to improve your website’s performance is to use a fast hosting provider.

A good hosting provider will have servers that are optimized for WordPress and they’ll also be able to provide you with fast, reliable, and secure hosting.

2. Use a Content Delivery Network (CDN)

Another way to improve your website’s performance is to use a content delivery network (CDN).

A CDN will help speed up the delivery of your website’s content to your visitors by caching it on servers around the world.

This can be a great way to reduce page load times and improve the overall user experience.

3. Use Caching

Caching is another way to speed up your website. When you use caching, your website’s static files (images, CSS, and JavaScript) are stored on the server so they don’t have to be downloaded every time someone visits your site.

This can help speed up page load times dramatically.

4. Optimize Your Images

Another thing you can do to improve your website’s performance is to optimize your images. The best way to do this is with an image optimization plugin like WPSmush.

This will reduce the file size of your blog posts’ images, allowing them to load more quickly.

5. Eliminate Render Blocking Javascript and CSS in Above-the-Fold Content

Render blocking JavaScript and CSS can significantly slow down your website.

You can eliminate this by using a plugin like Async Javascript or deferring the loading of your JavaScript and CSS until after the page has loaded.

6. Optimize Your MySQL Database

If you’re running a WordPress site, then it’s important to optimize your MySQL database. You can do this by using a plugin like W3 Total Cache or WP-Optimize.

This will help speed up the loading of your pages by caching your website’s content and eliminating unnecessary queries from your database.

7. Enable GZIP Compression

GZIP compression can be a great way to reduce the size of your website’s files and speed up its loading time.

You can enable GZIP compression with a variety of plugins, but it’s important to test whether this helps or hurts your website’s performance before making the change permanent.

8. Add Content Regularly

One of the best ways to improve your website traffic is to regularly add new, fresh content.

Of course, this can be time-consuming, which is why many people turn to content marketing service providers to handle this important aspect of your website.

9. Improve Your Website’s Speed Using Google PageSpeed Insights

If you’re looking to improve your website’s performance, there’s a great tool called Google PageSpeed Insights that will help you do this.

Just go to their homepage and enter the URL for your homepage and it will return several tips and tricks on how to speed up your website.

10. Minify Your HTML, CSS, and Javascript

Minifying your HTML, CSS, and JS can help speed up your website. You can use a plugin like Autoptimize to minify these files for you automatically.

This will eliminate any unnecessary whitespace from your code while also reducing its file size so it loads more quickly. The reduced load times will also help reduce the load on your server.

11. Get Rid of Unnecessary Plugins

If you have a lot of plugins on your website, this can slow down its performance.

You can resolve this by removing any unnecessary ones or doing more in-depth research before adding new plugins to your website.

Often, there are better options, especially if you’re using outdated ones, and it’s worth taking the time to find those which give better performance.


By following the steps listed above, you should be able to significantly speed up your website.

Not only will this improve your user experience, but it will also help increase your page views and website traffic.

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