Are you wondering what asset is used to build a remarketing list?
If you’re looking to improve your advertising strategy, remarketing is a great way to reach out to people who have already shown interest in your products or services.
Remarketing lists are created by tracking users who have interacted with your website or app in some way.
But what asset is used to build these lists?
The most common asset used to build a remarketing list is a website or mobile app cookie.
Cookies are small pieces of code that are stored on a user’s web browser when they visit your website or use your mobile app.
This information is then used to compile a list of users who have interacted with your website or app.
However, there are other assets that can be used as well, such as a customer database or an online signup form.
Using the right asset to build your remarketing list is crucial to the success of your advertising campaign.
By targeting users who have already shown interest in your products or services, you can increase the chances of converting them into customers.
So, whether you choose to use cookies or other assets, make sure to keep your list updated and exclude any segments that may not be relevant to your campaign.
What Asset Is Used To Build A Remarketing List?
If you’re looking to create a remarketing campaign, you need to know what asset is used to build a remarketing list.
A remarketing list is a list of people who have interacted with your brand in some way, and you can use this list to target them with ads across different platforms.
Here are the three main assets you can use to build a remarketing list:
Website Traffic
One of the most common ways to build a remarketing list is by using website traffic.
When someone visits your website, a cookie is placed on their browser, which allows you to track their activity on your site.
You can use this information to create a remarketing list of people who have visited your site, and then target them with ads on different platforms.
Email Subscribers
Another asset you can use to build a remarketing list is your email subscribers.
If you have a list of people who have subscribed to your email newsletter, you can use this list to create a remarketing campaign.
You can upload your email list to different platforms, such as Facebook or Google Ads, and then target these people with ads.
Social Media Followers
Finally, you can also use your social media followers to build a remarketing list.
If you have a large following on platforms like Facebook, Twitter, or Instagram, you can use this list to create a remarketing campaign.
You can target your followers with ads on these platforms, or you can upload your list to other platforms like Google Ads.
In conclusion, there are several assets you can use to build a remarketing list, including website traffic, email subscribers, and social media followers.
By using these assets, you can create a targeted campaign that reaches people who have already interacted with your brand in some way.
Google AdWords And Remarketing Lists
When it comes to building a remarketing list, Google AdWords provides a powerful solution for businesses looking to retarget their audience.
With AdWords, you can create ads that target users who have already interacted with your website or app.
This can help you reach people who are more likely to convert and increase your ROI.
Google Analytics
One of the assets used to build a remarketing list is Google Analytics.
By linking your AdWords and Analytics accounts, you can create custom audience segments based on user behavior on your website.
For example, you can create a segment of users who have abandoned their shopping cart or visited a specific page on your site.
This allows you to create targeted ads that speak directly to these users and encourage them to take action.
Google Ads Audience Insights
Another useful asset for building a remarketing list is Google Ads Audience Insights.
This tool provides valuable insights into your audience, including demographics, interests, and behaviors.
By analyzing this data, you can create more targeted ads that resonate with your audience and drive conversions.
In conclusion, Google AdWords provides powerful tools for building remarketing lists and retargeting your audience.
By leveraging assets like Google Analytics and Google Ads Audience Insights, you can create targeted ads that speak directly to your audience and drive conversions.
Facebook And Remarketing Lists
If you are looking to build a remarketing list, Facebook is a great platform to consider.
With over 2.8 billion monthly active users, Facebook provides a huge audience for your remarketing campaigns.
Here are two ways to build a remarketing list on Facebook:
Facebook Pixel
The Facebook Pixel is a piece of code that you add to your website.
It allows you to track visitors to your site and create custom audiences based on their actions.
For example, you can create a custom audience of people who have visited a specific page on your website or added a product to their cart but didn’t complete the purchase.
To set up the Facebook Pixel, you need to create a Facebook Ads account and then follow the instructions to add the code to your website.
Once the Pixel is set up, you can start creating custom audiences for your remarketing campaigns.
Facebook Custom Audiences
Facebook Custom Audiences allows you to upload a list of people that you want to target with your ads.
You can upload a list of email addresses, phone numbers, or Facebook user IDs.
Facebook will match the information you provide with its own user database and create a custom audience for you.
Custom Audiences are a great way to target people who are already familiar with your brand.
For example, you can create a custom audience of people who have already made a purchase from your website or signed up for your newsletter.
To create a custom audience, go to the Facebook Ads Manager and select “Audiences” from the menu.
Then, click on “Create Audience” and select “Custom Audience.”
From there, you can choose the type of data you want to upload and create your custom audience.
In conclusion, Facebook provides powerful tools for building remarketing lists.
By using the Facebook Pixel and Custom Audiences, you can target people who have already shown an interest in your brand and increase the effectiveness of your remarketing campaigns.
Other Platforms For Remarketing Lists
In addition to Google Ads, there are other platforms that allow you to create remarketing lists.
This can help you reach potential customers who have already shown interest in your business.
Here are two popular platforms:
LinkedIn Insight Tag
LinkedIn Insight Tag is a free tool that allows you to track website conversions and create remarketing lists based on LinkedIn members who have visited your website.
Here are some benefits of using LinkedIn Insight Tag:
- You can create remarketing lists based on specific pages or sections of your website.
- You can target LinkedIn members who have visited your website in the last 30, 60, or 90 days.
- You can exclude LinkedIn members who have already converted on your website.
To use LinkedIn Insight Tag, you need to add a small piece of code to your website.
Once you’ve added the code, you can start creating remarketing lists in your LinkedIn Campaign Manager.
Twitter Website Tag
Twitter Website Tag is a free tool that allows you to track website conversions and create remarketing lists based on Twitter users who have visited your website.
Here are some benefits of using Twitter Website Tag:
- You can create remarketing lists based on specific pages or sections of your website.
- You can target Twitter users who have visited your website in the last 1, 7, 14, or 30 days.
- You can exclude Twitter users who have already converted on your website.
To use Twitter Website Tag, you need to add a small piece of code to your website.
Once you’ve added the code, you can start creating remarketing lists in your Twitter Ads account.
Overall, using remarketing lists on multiple platforms can help you reach potential customers who have already shown interest in your business.
By targeting these users with specific ads, you can increase your chances of converting them into customers.
Key Takeaways
When building a remarketing list, the asset used is a custom segment.
Custom segments help you determine your audience and who is the best fit for your remarketing campaign.
Remarketing is a marketing strategy focused on using campaigns to reach out to prospects who have interacted with your content in the past.
An existing email list is a valuable asset when performing remarketing campaigns as those leads will be the targets you’ll be trying to re-engage.
Remarketing audiences can be created using the Analytics tag, which offers sophisticated list-building capabilities.
These audiences can be used with Google Ads display remarketing campaigns on the Google Display Network, or with your Google Ads search ads campaigns, to customize the campaign for people who have previously visited your site.
When creating remarketing lists in Google Analytics, you can use imported data from Google Ads or other channels, such as your CSV file from Facebook or customer lists.
You can also import data from other Google Marketing accounts, GMB, Google Search Console, and more.
By using remarketing lists, you can create search ad groups that are set up to only show advertisements if the user is on your remarketing list and is performing their search using the keywords that you are bidding on.
You can also make independent bid changes on those ad groups that are specifically customized for your remarketing list.
Overall, remarketing can be a powerful tool for re-engaging with customers who have interacted with your content in the past.
By using custom segments, remarketing audiences, and imported data, you can create effective remarketing campaigns that reach your target audience and drive conversions.
