Are you curious about what channel is not included in the default channels report?
Google Analytics provides a default channel grouping that categorizes your website traffic into different channels.
These channels include direct, organic search, social, email, affiliates, referral, paid search, other advertising, and display.
However, there is one channel that is not included in the default channels report.
Knowing what channel is not included in the default channels report is important for marketers who want to analyze their website traffic accurately.
The default channels report is an essential tool for understanding how your website visitors interact with your content.
By default, Google Analytics tracks website traffic from various sources and groups them into different channels.
However, there is one channel that is not included in the default channels report, and it’s essential to know what it is to get a complete picture of your website traffic.
In the following article, we will explore what channel is not included in the default channels report and why it matters.
We will also discuss how you can track this channel using custom reports in Google Analytics.
So, keep reading to learn more about this crucial aspect of website traffic analysis.
What Channel Is Not Included In The Default Channels Report?
When it comes to analyzing website traffic, Google Analytics is a powerful tool that provides valuable insights into user behavior.
One of the key features of Google Analytics is the default channels report, which groups incoming traffic into different channels based on the source of the referral.
However, not all channels are included in the default channels report.
According to the search results, the channels that are not included in the default channels report include email, native advertising, affiliate marketing, and referral marketing.
This is because email campaigns typically have limited data availability and are not commonly used in marketing campaigns.
It’s important to note that the default channel system reflects Analytics’ current view of what constitutes each channel in the default channel grouping.
The channels that are included in the default channels report are Direct, Organic Search, Social, Email, Affiliates, Referral, Paid Search, Other Advertising, and Display.
If you want to track traffic from channels that are not included in the default channels report, you can create custom channels.
Custom channels allow you to group traffic from specific sources into a single channel, making it easier to analyze and understand your website traffic.
In summary, the channels that are not included in the default channels report are email, native advertising, affiliate marketing, and referral marketing.
To track traffic from these channels, you can create custom channels in Google Analytics.
Custom Channel Groupings
In Google Analytics, you can create custom channel groupings to label your traffic in ways that meet your specific analysis requirements.
Custom channel groupings are rule-based categories of web traffic sources that you create yourself.
Custom channel groupings can be used as a primary dimension in reports that already support the default channel group as a primary dimension.
For instance, you can use custom channel groupings in Acquisition reports.
However, it’s worth noting that custom channel groupings cannot be used in Multi-Channel Funnels (MCF) reports.
To create a custom channel grouping, you need to navigate to the Admin section of your Google Analytics account and select Channel Settings > Channel Grouping.
Then, click on the “New Custom Channel Grouping” button and follow the prompts to create your custom channel grouping.
Once you’ve created your custom channel grouping, you can use it to analyze your website traffic and gain insights into how your users are interacting with your website.
Custom channel groupings can help you identify which marketing channels are driving the most traffic to your site, which pages are performing best, and which users are most engaged with your content.
Overall, custom channel groupings can be a powerful tool for gaining insights into your website traffic and optimizing your marketing efforts.
By creating your own rule-based categories of web traffic sources, you can gain a deeper understanding of how your users are interacting with your website and make data-driven decisions to improve your online presence.
Impact Of Excluded Channels
When analyzing your website’s traffic sources in Google Analytics, it’s important to understand which channels are not included in the default channels report.
These excluded channels can have a significant impact on your overall marketing strategy and website performance.
Email campaigns, for example, are not included in the default channels report.
This means that if you rely heavily on email marketing to drive traffic to your website, you may not be getting a complete picture of your website’s performance.
It’s important to set up custom tracking for email campaigns to ensure that you’re accurately measuring their impact.
Native advertising is another channel that is not included in the default channels report.
If you’re running native ads on third-party websites, you’ll need to set up custom tracking to measure their impact on your website traffic.
Affiliate marketing and referral marketing are also excluded from the default channels report.
If you’re running affiliate programs or referral campaigns, it’s important to set up custom tracking to accurately measure the impact of these campaigns on your website’s traffic and conversions.
By understanding which channels are excluded from the default channels report, you can ensure that you’re accurately measuring the impact of all of your marketing efforts.
Setting up custom tracking for these channels can help you make data-driven decisions to improve your website’s performance and drive more conversions.
Alternative Tracking Methods
While the default Channels report in Google Analytics is a great way to track your website’s traffic, it’s important to note that not all channels are included in this report.
However, there are alternative tracking methods that you can use to gain insight into your website’s traffic from these channels.
One alternative tracking method is to use UTM parameters in your URLs. UTM parameters are tags that you can add to the end of your URLs to track specific campaigns or traffic sources.
When someone clicks on a link with UTM parameters, the information is passed through to Google Analytics, allowing you to see the source and medium of the traffic.
Another alternative tracking method is to use event tracking.
Event tracking allows you to track specific actions that users take on your website, such as clicking on a button or filling out a form.
This can be useful for tracking traffic from channels like email campaigns or social media posts that may not show up in the default Channels report.
Finally, you can also use custom channel groupings to track traffic from channels that are not included in the default report.
Custom channel groupings allow you to group traffic based on specific rules that you define, giving you more flexibility in how you track your website’s traffic.
Overall, while the default Channels report in Google Analytics is a great starting point, it’s important to explore alternative tracking methods to gain a more complete picture of your website’s traffic.
By using UTM parameters, event tracking, and custom channel groupings, you can gain valuable insights into your website’s traffic from all sources.
Key Takeaways
When it comes to analyzing your website’s traffic, Google Analytics provides a wealth of information about your audience.
The default Channels report is a useful tool for understanding how visitors are arriving at your site.
However, there are some channels that are not included in this report. Here are the key takeaways:
- The channels that are not included in the Default Channels Report include email, native advertising, affiliate marketing, and referral marketing.
- Email campaigns typically have limited data availability and are not commonly used in marketing campaigns.
- Native advertising involves placing ads on third-party websites or platforms that match the look and feel of the site.
- This type of advertising is not included in the default report because it is not always clear which channel the traffic is coming from.
- Affiliate marketing involves partnering with other websites or influencers to promote your products or services.
- This type of traffic is not included in the default report because it is often difficult to track.
- Referral marketing involves encouraging customers to refer their friends and family to your website.
- This type of traffic is not included in the default report because it is difficult to track and may not always be consistent.
In conclusion, while the default Channels report is a helpful tool for analyzing website traffic, it is important to keep in mind that not all channels are included.
By understanding which channels are not included, you can gain a more comprehensive understanding of your website’s traffic and make more informed decisions about your marketing strategy.
