If you’re looking into remarketing, it’s important to know what criteria can and cannot be used to create a dynamic remarketing audience.
While there are many options available, not all of them are suitable for creating a dynamic remarketing audience.
In this article, we’ll explore what criteria can’t be used to create a dynamic remarketing audience, so you can make informed decisions when setting up your campaigns.
One criterion that cannot be used to create a dynamic remarketing audience is users who returned an item they purchased.
While it may seem like a logical choice, this type of audience can actually harm your campaign’s effectiveness.
Users who returned an item they purchased may not be interested in your products or services anymore, and targeting them could result in wasted ad spend.
Another criterion that cannot be used is analytics.
While Google Analytics is a powerful tool for tracking website traffic and user behavior, it cannot be used to create a dynamic remarketing audience.
Instead, you’ll need to use Google Ads to create your audience based on specific actions users take on your website.
By understanding what criteria cannot be used, you can create a more effective dynamic remarketing campaign that reaches the right users at the right time.
What Criteria Could Not Be Used To Create A Dynamic Remarketing Audience?
When creating a dynamic remarketing audience, it is important to understand which criteria cannot be used.
These criteria are important to keep in mind as they can affect the effectiveness of your remarketing campaigns.
Here are the criteria that cannot be used to create a dynamic remarketing audience:
- Users who returned an item they purchased: This criterion cannot be used as it does not make sense to target users who have returned an item they purchased.
- These users are unlikely to make another purchase from your website, and targeting them would be a waste of the advertising budget.
- Users who have not made any purchases: This criterion cannot be used as it is not specific enough.
- Targeting users who have not made any purchases does not provide any insight into their behavior on your website, and it is difficult to create effective ads for this audience.
- Users who have not visited your website: This criterion cannot be used as it is not possible to target users who have not visited your website.
- Remarketing audiences are created based on website data, so users who have not visited your website cannot be targeted.
- Users who have not interacted with your website: This criterion cannot be used as it is not specific enough.
- Targeting users who have not interacted with your website does not provide any insight into their behavior on your website, and it is difficult to create effective ads for this audience.
In conclusion, when creating a dynamic remarketing audience, it is important to keep in mind the criteria that cannot be used.
By avoiding these criteria, you can create more effective remarketing campaigns that target users who are more likely to make a purchase from your website.
Age and Gender Restrictions
When creating a dynamic remarketing audience, it’s important to keep in mind that demographic information such as age and gender cannot be used as criteria.
This is because these factors are too broad and cannot be accurately targeted.
For example, if you are selling a product that is primarily targeted toward women, you cannot simply create a dynamic remarketing audience based on gender.
This is because not all women will be interested in your product, and you may end up wasting ad spend by targeting the wrong audience.
Similarly, if you are selling a product that is primarily targeted towards a specific age group, such as teenagers, you cannot simply create a dynamic remarketing audience based on age.
This is because not all teenagers will be interested in your product, and you may end up missing out on potential customers who fall outside of your targeted age range.
Instead of using age and gender as criteria, it’s important to focus on more specific factors such as the products that customers have viewed or added to their cart.
This will allow you to create a more targeted dynamic remarketing audience that is more likely to convert.
Overall, while age and gender may seem like useful criteria for creating a dynamic remarketing audience, they are too broad and cannot be accurately targeted.
Instead, focus on more specific factors such as product views and cart additions to create a more effective and targeted audience.
Geographical Limitations
When creating a dynamic remarketing audience, it is important to consider the criteria that cannot be used.
One such limitation is geographical restrictions.
You cannot create an audience based on users’ location or any other geographical information.
This is because it violates Google’s policies on privacy and data protection.
However, you can still create a dynamic remarketing audience without using geographical information.
For example, you can create an audience based on users’ behavior on your website, such as pages they visited, products they viewed, or items they added to their cart.
This type of audience is more focused on user intent and engagement, rather than their location.
To ensure that you are creating a dynamic remarketing audience that complies with Google’s policies, it is important to review their guidelines and best practices.
This includes ensuring that your audience criteria are relevant and appropriate and that you are not collecting or using any sensitive user information.
In summary, while geographical restrictions cannot be used to create a dynamic remarketing audience, there are still many other criteria that you can use to create an effective and targeted audience.
By following Google’s guidelines and best practices, you can create a successful remarketing campaign that engages users and drives conversions.
Behavioral Factors
When creating a dynamic remarketing audience, it is important to consider various behavioral factors that can help you target the right users.
However, there are certain criteria that cannot be used to create a dynamic remarketing audience.
Here are some of the behavioral factors that you should avoid using:
- Users who returned an item they purchased: Although it might seem like a good idea to target users who have returned an item, it is not recommended to use this criteria for dynamic remarketing.
- This is because these users are less likely to make a purchase in the future, and targeting them could result in wasted ad spend.
- Users who only viewed a homepage: While it is important to target users who have shown interest in your website, targeting users who only viewed a homepage may not be effective.
- This is because these users have not shown any specific interest in your products or services, and may not be as likely to convert.
- Users who only viewed a search result page: Similar to users who only viewed a homepage, targeting users who only viewed a search result page may not be effective.
- These users have not shown any specific interest in your products or services, and may not be as likely to convert.
- Users who have not completed a purchase: While it may seem like a good idea to target users who have abandoned their cart, it is not recommended to use this criteria for dynamic remarketing.
- This is because these users may have abandoned their cart for various reasons, and may not be as likely to make a purchase in the future.
By avoiding these behavioral factors, you can create a more effective dynamic remarketing audience that is more likely to convert.
Exclusion of Certain Product Categories
When creating a dynamic remarketing audience, it is important to consider which criteria should be used and which should be excluded.
One criterion that should be excluded is customers who exchanged a product they bought.
This is because these customers have already shown that they are dissatisfied with the product and are unlikely to purchase it again.
Another criterion that should be excluded is users who returned an item they purchased.
This is because they have already made the decision that the product did not meet their needs.
Including them in the dynamic remarketing audience would be a waste of advertising resources and could even lead to negative brand perception.
It is also important to consider excluding certain product categories from the dynamic remarketing audience.
For example, if a product category has a high return rate or low customer satisfaction, it may not be worth advertising to customers who have already shown disinterest in it.
By excluding these categories, you can ensure that your advertising efforts are focused on products that are more likely to generate sales.
In addition, it is important to exclude visitors to your website’s search results page and viewers of product detail pages.
While these users may have shown some interest in the product, they have not yet made a purchase and may not be ready to do so.
Focusing on users who have already made a purchase or added items to their cart is more likely to result in a successful conversion.
Overall, when creating a dynamic remarketing audience, it is important to carefully consider which criteria to include and exclude.
By focusing on users who are more likely to make a purchase and excluding those who have already shown disinterest, you can optimize your advertising efforts and increase your chances of success.
Time-Based Restrictions
When creating a dynamic remarketing audience, there are certain criteria that you should avoid using.
Time-based restrictions are one of them.
This means that you cannot create an audience based on the amount of time that has passed since a user visited your website.
For example, you cannot create an audience of users who visited your website more than 30 days ago.
The reason for this restriction is that dynamic remarketing campaigns are designed to target users who have recently interacted with your website.
These users are more likely to be interested in your products or services and are therefore more likely to convert.
By targeting users who visited your website a long time ago, you are less likely to see a high ROI.
Instead of using time-based restrictions, you should focus on creating audiences based on user behavior.
For example, you can create an audience of users who added a product to their cart but did not complete the purchase.
This audience is more likely to convert than users who visited your website a long time ago.
In summary, time-based restrictions should not be used when creating a dynamic remarketing audience.
Instead, focus on creating audiences based on user behavior to increase your chances of success.
Key Takeaways
When creating a dynamic remarketing audience, it is important to keep in mind the criteria that cannot be used.
Here are the key takeaways to keep in mind:
- Users who returned an item they purchased cannot be used as criteria for creating a dynamic remarketing audience.
- Similarly, users who viewed a homepage cannot be used as criteria.
- Users who viewed product-detail pages and users who viewed a search result page on a website can be used as criteria for creating a dynamic remarketing audience.
- The hierarchical structure of a Google Analytics account is represented by Account > View > Property.
- Organic is not considered a default “medium” in Google Analytics.
- The report that indicates the last page users viewed before leaving a website is the Exit Pages report.
By keeping these key takeaways in mind, you can create a dynamic remarketing audience that is effective and targeted.
Remember to focus on users who have shown interest in your products or services, and avoid targeting users who have already returned an item they purchased or simply viewed your homepage.
With the right criteria, you can create a successful dynamic remarketing campaign that helps drive conversions and grow your business.
