When it comes to analyzing your website traffic, what is not considered a default “medium” in Google Analytics?
These mediums include organic, referral, and none.
However, there are other sources of traffic that are not considered default mediums.
These non-default mediums can provide valuable insights into your website’s performance and help you optimize your marketing strategies.
In this article, we will explore what is not considered a default medium in Google Analytics and how you can track, analyze, and optimize them for better ROI.
Understanding the different types of mediums that drive traffic to your website is crucial for any business looking to grow online.
While default mediums in Google Analytics are automatically tracked and labeled by the platform, non-default mediums require additional tracking and labeling.
Examples of non-default mediums include traffic that comes from clicks on links within an email campaign, social media, or direct traffic.
By identifying and analyzing these non-default mediums, you can gain a better understanding of your website’s traffic sources and optimize your marketing efforts accordingly.
In this article, we will discuss the different types of non-default mediums and how to track them in Google Analytics.
We will also provide tips on how to analyze and optimize your non-default mediums for better ROI.
Whether you’re a small business owner or a marketing professional, understanding what is not considered a default medium in Google Analytics is essential for driving more traffic to your website and increasing your online visibility.
What is Not Considered a Default “Medium” In Google Analytics?
Google Analytics is a powerful tool for tracking website traffic and understanding user behavior.
It provides default mediums to categorize website traffic, including organic, referral, CPC, email, and none.
However, there are some mediums that are not considered default mediums in Google Analytics.
Direct traffic is one of the non-default mediums in Google Analytics.
Direct traffic is traffic that comes to your website without a referral source.
This can happen when someone types your website URL directly into their browser or clicks on a bookmark.
Social media traffic is another non-default medium in Google Analytics.
Social media traffic comes from social media platforms such as Facebook, Twitter, Instagram, and LinkedIn.
To track social media traffic in Google Analytics, you need to use UTM parameters or third-party tools.
Affiliate traffic is also not considered a default medium in Google Analytics.
Affiliate traffic comes from affiliate marketing campaigns where you pay affiliates to promote your products or services.
To track affiliate traffic in Google Analytics, you need to use UTM parameters or third-party tools.
In summary, while Google Analytics provides default mediums to categorize website traffic, there are other sources or channels that are not considered default mediums.
These non-default mediums can provide valuable insights into your website’s performance and help you optimize your marketing strategies.
Examples of Non-Default Mediums
If a user types the website URL into the browser or uses a bookmark, it is considered a direct medium, which is a default medium.
However, if the user does not set it as a direct medium, it is considered a non-default medium.
Another example of a non-default medium is traffic that comes from clicks on links within an email campaign.
In this case, the medium is considered email, and the source is the email campaign provider.
Additionally, traffic that comes from social media platforms, such as Facebook or Twitter, is also considered a non-default medium.
In this case, the medium is social, and the source is the social media platform.
It’s important to note that non-default mediums can be tracked, analyzed, and optimized in Google Analytics for better ROI.
By understanding the different types of mediums and sources, you can gain valuable insights into your website traffic and make informed decisions to improve your online presence.
Implications of Non-Default Mediums
When it comes to tracking and analyzing website traffic, it is important to understand what is not considered a default medium in Google Analytics.
Non-default mediums refer to traffic sources that are not automatically tracked and labeled by the platform, unlike default mediums such as organic, referral, and none.
These non-default mediums can have significant implications for your website’s traffic and overall performance.
For example, traffic that comes from clicks on links within an email campaign may not be automatically labeled as email in Google Analytics.
This means that if you rely heavily on email marketing, you may be missing out on valuable insights into the effectiveness of your campaigns.
Similarly, traffic that comes directly to your website (i.e. direct traffic) may not be labeled as such in Google Analytics.
This can make it difficult to understand how many people are directly typing your website’s URL into their browser versus how many are arriving through other channels.
Social media is another non-default medium that can have important implications for your website.
While some social media platforms, such as Facebook, may be automatically tracked as a referral source in Google Analytics, others may not be.
This means that you may need to manually tag your social media links in order to get a clear picture of how much traffic is coming from each platform.
Overall, understanding the implications of non-default mediums in Google Analytics is essential for making informed decisions about your website’s traffic and marketing strategy.
By taking the time to properly track and analyze all of your traffic sources, you can gain valuable insights into what is working and what isn’t, and make data-driven decisions to improve your website’s performance.
How to Customize Mediums in Google Analytics
Customizing mediums in Google Analytics can help you track specific traffic channels or sources that are not considered default mediums.
Here’s how to do it:
- Go to your Google Analytics account and click on the Admin tab.
- In the View column, click on View Settings.
- Scroll down to the Default Channel Grouping section and click on Define a new channel.
- Name your new channel and select the rules that define it. For example, you could create a channel for social media traffic by selecting the Source/Medium rule and entering “facebook.com / social” in the text box.
- Save your new channel and it will be available in your reports.
Customizing your mediums can provide more specific insights into your traffic sources and help you optimize your marketing efforts for better ROI.
Keep in mind that custom channels will only apply to future data, so it’s best to set them up as early as possible.
Key Takeaways
Here are the key takeaways about what is not considered a default “medium” in Google Analytics:
- Organic, referral and none are considered default mediums in Google Analytics.
- Any traffic from non-default mediums will display as “(not set)” in the Medium report unless additional tracking is implemented.
- A default medium in Google Analytics refers to the source or channel through which a user arrives at your website.
- You can track, analyze, and optimize non-default mediums for better ROI by setting up custom campaigns and tracking parameters.
- Google Analytics is a web analytics service that tracks and reports on website traffic, providing tools to assist businesses in growing online.
- Understanding your traffic sources and mediums can help you make informed decisions about your marketing strategies and online presence.
By keeping these key takeaways in mind, you can better understand how to use Google Analytics to track and analyze your website traffic and improve your online performance.
