Technology has come a long way in terms of task setting and achieving.
Believe it or not, some of those marketing tasks that once took corporate teams weeks to finish can now be done within minutes through a smartphone – by one person. Even some of the most complex programming tasks can be done within seconds. However, when it comes to productivity and efficiency, speed isn’t the end-all, be-all.
One of the biggest roadblocks to this is lack of training. There are a lot of marketers out there who don’t believe that they have received the correct training to develop the skills they need that are vital to advancing their careers, to achieve both efficiency and productivity.
So, what are the skills that marketers are talking about here?
Let’s take a look:
- Evaluating performance
- Briefing agencies
- Client management
- Marketing finance
- Public speaking
- Appraising performance of employees
- Reporting and data analysis
- Reading and analyzing customer data
- Search marketing
- Marketing integration and automation
- Mobile marketing
- Optimizing campaigns
Unfortunately, there’s only so much time one can dedicate to learning new skills like the ones listed above. That means there are many different businesses that opt-out of certain skills to make way for others.
Tim Cook, CEO of Apple, has already predicted that smartphones will see their demise sooner than we think. He says that he thinks things are going to become strange at some point in terms of individual products and how we live our daily lives.
With these thoughts in mind, how does a marketer prepare for a brand new work environment where skills are becoming more obsolete? Well, the answer is to seek discomfort. Every marketer should be prepared to push themselves outside of their comfort zone, and to consistently be open to learning new skills and gaining more knowledge.
When it comes to digital transformations, this prediction is pretty interesting. Apparently, the focus will turn away from competitive pricing, and fixate more on the experience of the customer. When it comes to things like blockchain, there are some out there that suspect it’s going to make platforms, publishers, and agencies virtually obsolete.
There is also the expectation that brands are going to be able to get even closer to their customers, and potential customers, through the installation of marketing automation systems. These seem to be taking over across the board and across the globe.
With this in mind, how do you then prepare for a world where quantum microchips are present everywhere? A world where every visible surface consumers see has the potential to be an advertising platform? The answer is not efficiency, but originality. Companies will need to ensure that what they’re offering is different enough and not just faster than the competition.
At the end of the day, internet marketing isn’t a tangible thing, but is more like a theory of techniques and tactics that interact with and predict consumer behavior. It’s an ever-evolving theory, upon which we always seem to be playing catch up. Things like ROI (return on investment) are essential to running a profitable business, but if we want to stay ahead of the crowd and make sure we know what our consumers need, we’ve got to be able to adjust alongside of them.
When it comes to quantum marketing, it’s vital to identify the market itself, and what phase it’s currently in before developing and implementing marketing techniques. It’s also important to know the meaning behind each phase. While this may sound like a novel concept, it’s anything but. Integrating quantum marketing with the five rules of advertising is still going to make a marked difference to your online success.
At the end of the day, the better you know your customer, the more money you’ll save, and the better you’ll be able to market your brand. It’s an ever-changing landscape, and as technology gets smarter, being bold and willing to learn in a constantly-evolving world continually is going to be the key to your success as a marketer.
This is what quantum marketing is all about – discrediting other typical marketing practices, and experimenting with your own. Don’t be afraid to try something new and learn to adapt to a continually evolving system that is outside of your control.