If you’re looking to understand how many of your website visitors are returning users, you’ll want to know what report shows the percent of site traffic that visited previously.

The answer is simple: Google Analytics and Adobe Analytics.

Both tools serve to find the percentage of site traffic that was visited previously by visitors.

Each has its own strengths and weaknesses, and the best way to understand is to know what you want to get out of the use of data to increase your website’s ranking and to know how to properly use SEO to succeed.

What Report Shows The Percent Of Site Traffic That Visited Previously?

In this section, we’ll cover two popular analytics tools and how to find this report in each one.

Google Analytics

Google Analytics is one of the most popular analytics tools used by website owners.

To find the report that shows the percentage of site traffic that was visited previously, follow these steps:

1. Log in to your Google Analytics account.
2. Click on the “Audience” tab in the left-hand menu.
3. Click on “Behavior” and then “New vs Returning” in the sub-menu.
4. You’ll see a pie chart that shows the percentage of new and returning users to your website.

Adobe Analytics

Adobe Analytics is another popular analytics tool.

To find the report that shows the percentage of site traffic that was visited previously, follow these steps:

1. Log in to your Adobe Analytics account.
2. Click on the “Reports” tab in the top menu.
3. Click on “Audience” and then “Behavior” in the left-hand menu.
4. Click on “New vs Returning” in the sub-menu.
5. You’ll see a pie chart that shows the percentage of new and returning users to your website.

Keep in mind that the report may be named slightly differently in each tool, but the concept is the same.

By understanding the percentage of returning users to your website, you can make informed decisions about your marketing strategy and website content.

Interpreting The Data

Percentage Of Repeat Visitors

The report that shows the percentage of site traffic that was visited previously is the New vs Returning report on Google Analytics.

This metric can provide valuable insights into your website’s performance and visitor behavior.

It is important to know the percentage of repeat visitors to your site because it can help you understand how loyal your audience is, and how successful your site is at retaining visitors.

If your website has a high percentage of repeat visitors, it is a good sign that your content is engaging and valuable.

However, if your website has a low percentage of repeat visitors, it may be an indication that your content is not resonating with your audience, or that your website is not user-friendly.

Behavior Of Repeat Visitors

Analyzing the behavior of repeat visitors can also provide valuable insights into your website’s performance.

By understanding what your repeat visitors are doing on your site, you can identify areas for improvement and optimize your site to better meet their needs.

Some metrics to consider when analyzing the behavior of repeat visitors include:

• Time on site: Are your repeat visitors spending more time on your site than new visitors?
  • If not, it may be an indication that your content is not engaging enough to keep them interested.

• Pages per session: How many pages are your repeat visitors viewing per session?
  • If this number is low, it may be an indication that your site is not easy to navigate, or that your content is not well-organized.

• Conversion rate: Are your repeat visitors more likely to convert than new visitors?
  • If not, it may be an indication that your site is not effectively nurturing repeat visitors and encouraging them to take action.

By analyzing these metrics and others, you can gain a deeper understanding of your repeat visitors and optimize your site to better meet their needs.

Improving Repeat Site Traffic

Effective SEO

To improve repeat site traffic, you need to make sure that your site is easily discoverable by search engines.

This means that you need to implement effective SEO techniques.

One of the most important aspects of SEO is keyword research.

You need to identify the keywords that your target audience is using to find your site and then optimize your content around those keywords.

This will help your site rank higher in search engine results pages, making it more visible to potential visitors.

Another important aspect of SEO is link building. You need to build high-quality backlinks to your site from other reputable sites.

This will help to improve your site’s authority and credibility in the eyes of search engines, which will in turn help to improve your search engine rankings.

Engaging Content

To encourage repeat site traffic, you need to provide engaging content that your visitors will want to come back to.

This means that you need to create content that is informative, entertaining, and valuable to your target audience.

You should also make sure that your content is easy to read and visually appealing, with plenty of images and other multimedia elements to break up the text.

One effective way to create engaging content is to use storytelling.

By telling stories that resonate with your target audience, you can create an emotional connection with them that will keep them coming back for more.

You can also use social media to share your content and engage with your audience, which will help to build a loyal following over time.

User Experience

Finally, to improve repeat site traffic, you need to provide a great user experience.

This means that your site should be easy to navigate, with clear calls to action and intuitive design.

You should also make sure that your site is fast and responsive, with minimal load times and no technical glitches.

One effective way to improve the user experience is to use personalization.

By tailoring your site to the specific needs and preferences of your visitors, you can create a more engaging and satisfying experience that will encourage them to come back for more.

You can also use analytics to track user behavior and identify areas where your site could be improved, such as by adding new features or streamlining the checkout process.

By implementing these strategies, you can improve repeat site traffic and build a loyal following of engaged visitors who will keep coming back for more.

Key Takeaways

If you’re wondering what report shows the percentage of site traffic that was visited previously, you’ll be happy to know that Google Analytics has a report called “New vs Returning” that provides this information. Here are some key takeaways from this report:

• The “New vs Returning” report is found under the “Audience” section of Google Analytics.

• This report shows the percentage of new visitors and the percentage of returning visitors for the selected date range.

• If you want to see the percentage of traffic that previously visited your website, you can look at the “Returning Visitors” section of the report.

• The report also provides data on other metrics such as bounce rate, pages per session, and average session duration for both new and returning visitors.

• By analyzing this data, you can determine how effective your website is at retaining visitors and make adjustments to improve user engagement and increase conversions.

• Overall, the “New vs Returning” report is a valuable tool for understanding your website’s traffic and user behavior.

• By using this report, you can gain insights into how your website is performing and make data-driven decisions to improve your online presence.