Streaming platforms are a popular way for people to watch your favorite TV shows and movies.
By integrating social media, streaming platforms allow users to connect with others who have similar interests in the platform, share news, or any relevant updates.
For instance, if a streamer wants to have information about free trial of a platform like Disney+ from different regions, social media integration will help with exchange of such information.
You will always find discussions going on various forums about streaming platforms like Disney Plus, Netflix, Amazon Prime and Hulu.
So let us have a look at some of the reasons why social media integration is important.
Interaction
Integration with social media is critical since it allows streaming platforms to be more interactive and engaging while also increasing engagement rates between consumers, resulting in enhanced customer satisfaction.
Interactivity is one of the most important aspects of a streaming platform. By integrating social media, streaming platforms are able to provide users with a more interactive experience.
This increased interactivity allows users to connect with each other and form communities around their favorite shows and movies.
This increased engagement can lead to higher customer satisfaction rates as users are able to connect with others who share similar interests.
Increased Marketing
Integrating social media on streaming platforms helps with increased marketing of platforms.
The social media’s overall reach is staggering. A social media user is a more active participant of the medium than before.
As more people are exposed to your streaming platform, the more likely the streaming platform will have Word of mouth marketing.
In addition, by integrating social networks, you will be able to increase your marketing efforts because it helps drive traffic from those channels into your platform while Word-of-mouth marketing benefits from increased exposure on social media outlets like Facebook and Twitter where people share their opinions freely about what’s going on.
For instance, on Disney+ Day the new subscribers were offered $1.99 for a month subscription.
Even better, they may guide prospective consumers straight to your platform by going over the feedback of social media users.
Service Expansion
Since social media provides connectivity with your current, and potential subscribers, having it integrated in your streaming platform will keep the interaction going for the long term.
You can always analyze and learn customer behaviors by analyzing your subscription plan sales patterns, after-sales service and so much more.
Subsequently, the involvement of a subscriber with the streaming platform is maximized and It improves the odds of profiting much more from a customer.
Content Marketing
Once your social media profile is integrated on your streaming platforms, you can share various aspects of your platforms.
Besides price promotions, occasional offers and promo codes, information on upcoming content can keep the subscribers hooked by looking forward to what new releases are lined up in the calendar.
This enables a bigger chunk of the audience to be driven towards subscribing.
Let’s just say you are a Marvel’s fan, you will definitely not miss your favorite Marvel movie or show that will premiere on Disney Plus.
If Marvel’s new release will consistently be marketed in front of you, you are sure to be driven to get the Disney+ subscription.
Two-Way Communication
Integration of social media on a streaming platform makes it a two-way communication. Social media is not confined to one-way communication.
It provides a two-way communication between the streaming platform and its subscribers.
The integration can act as a tool where subscribers can be heard as well and not just absorbing information shared by the platform.
A subscriber may ask a question or require a piece of information regarding things related to the streaming platform that will help the platform to improve its service or the platform itself.
Higher Satisfaction
We can see that a lot of people are discussing these platforms on various forums and blogs which is an indication that the number of users in such sites has grown exponentially over time.
The interaction between different subscribers increases with increased interactivity as more communities form around favorite shows or movies being streamed online.
This leads to higher customer satisfaction rates as they get connected to others who share similar interests.
Conclusion
As streaming platforms continue to grow in popularity, it is essential for them to integrate social media in order to improve customer satisfaction rates and keep subscribers hooked on upcoming content.
By incorporating social media into their platforms, streaming services can increase marketing efforts, Word-of-mouth marketing, service expansion, content marketing, two-way communication with subscribers, and so much more.
Consequently, streaming platforms can maximize the odds of profiting from a customer and improve their overall service.
