Currently, more than 40% of all websites out there are powered by WordPress. An impressive percentage, indeed, but does not come as a surprise.
What used to be a simple blogging platform has now turned into an extremely versatile web operator. Users are now enabled to create beautiful and fully functional websites and do so without advanced skills.
The software is open-source and provides users with versatility, unlimited validity, and most of all – no charge.
No Usage Fees
As we mentioned, WordPress is open source. What does this mean for your budget?
As a developer, you could enhance and modify the code in any way you need it. WordPress ensures that a dedicated developer community will peer-review it afterward. This community is pretty large and operates everywhere in the world.
This means a lot in terms of experience. There are other reasons too to appreciate open-source software. You can simply forget about expensive and almost extortionate licenses and do your thing for free.
Plus, the CMS keeps adding capabilities as we speak. It will ensure world-class performance without you having to pay anything, ever again. Doesn’t sound bad at all, does it?
And that’s not all.
The ecosystem you’d be working in is both transparent and efficient. You will no longer get enormous bills from your IT operators that you can’t even understand.
Ease Of Use
Let’s take a moment here and remember that the robust CMS we call WordPress is, in fact, a state-of-the-art blogging platform. As simple as that sounds, WordPress is now used by some of the biggest publishing organizations and enterprises out there.
The reason is just as simple as the platform – pain-free publishing.
If a CMS was not built with publishing in mind, its publishing can’t come even close to the standards WordPress has set. Plus, the platform has more (free!) extensions than any of its competitors. For instance, you can use RSS Feeds, SEO, authorship, moderation, revisions, editorial workflows, and much more.
The Everyman’s Interface
WordPress takes no time to get under your skin, and that’s because it is easy and intuitive. There are no painful processes back-end or front-end, and the learning curve is almost insignificant. Imagine what this means to a business with multiple employees that must use the CMS daily.
Training is both short and inexpensive, especially given how many of these employees already know the system and the WordPress visual editor. We’ve all dealt with it privately or professionally, so all it takes is to build upon this knowledge.
At the same time, most CMSs don’t retain the form they originally had. You’d face updates that don’t only confuse you but are dramatic enough to turn your workspace into something you’ve never seen before.
WordPress is an exception to this rule. Updates are small and gradual and are usually accompanied by how-to guides. This is also one of the things that makes WordPress so usable.
Takes SEO Out Of Your Way
How about a CMS where SEO is built in?
You get most of your traffic from Google and other search engines, so this is a catch you can’t neglect. With the right tools and strategies, you can have thousands of new visitors every day. Now take that, competitors!
SEO should play a paramount role in every decision you make, especially the one of choosing an appropriate CMS. On the matter, WordPress is perhaps the most efficient platform out there. It complies with all predefined parameters for website ranking.
It Is Secure
When working with open-source software, it is only natural to worry about security. WordPress eliminates breaches and vulnerabilities the same way it enhances codes. It relies on comprehensive peer-review to discover and fix threats before they turn into actual issues.
Of course, the Internet will be negative and tell you WP is prone to security issues. Truth is, most of those issues arise from poorly installed or developed plugins. If you work in line with the security protocols and trust your sources, you’ll get the same reassurance of a heavily priced proprietary platform.
It Is Friendly To Non-developers
There are millions of WordPress-powered websites around the world. This doesn’t mean, however, that there is a skilled developer behind every one of these websites. The platform is very simple and easy to understand, and all functionalities are packed on an intuitive dashboard.
We responsibly claim that even someone with zero coding skills can get a grasp of it in no time, thanks to the tools available. The resulting websites will still be dynamic, functional, and beautiful.
It Comes With Built-in Plugins And Themes
One of the most competitive advantages of the WordPress platform is the availability of pre-built themes and tools. Both developers and designers work tirelessly on enhancing this database with new functionalities. In a way, there is no scenario in which WordPress cannot be employed.
For instance, there is end-to-end SEO optimization. The function makes it possible to present dynamic websites on all devices, including smartphones.
The customization options are almost unlimited, and there are themes for every line of business. You can use WordPress to run a blog, an e-commerce website, a membership portal, and much more.
Next to the beautiful themes, you can also use all sorts of plugins, which makes the free platform even more attractive.
You Remain The Data Master
If this is not your first time running a website, you are no stranger to the unfortunate position of delegating data ownership. Unlike old practices where you’re stuck with an expensive supplier, WordPress lets you own your data and use it any way you need.
It Supports Multiple Sites And Multiple Languages
Another thing to appreciate about WordPress is its native multi-sites and multi-language support. Both are easy to achieve, which makes WordPress the preferred choice of many enterprises with complex workflows. If your site needs various functionalities too, consider WordPress a smart and reliable partner.
It Guarantees End-to-end Mobile Optimization
This comes without saying. Handheld devices have become people’s preferred means of browsing the internet. And yet, we still see many sites that load slowly or are not optimized to varying screen ratios.
WordPress has this functionality built-in for most of its themes. This means that you won’t even have to think about whether your site is mobile optimized or not. The themes are fully responsive, be that in terms of design or image scaling.
The display happens naturally, and there is no need for you to code anything. Thanks to this, both search engines and users can access the website on any device, and benefit from the ultimate user experience.
Keep in mind also that mobile optimization is one of Google’s most prioritized ranking criteria. The better the screen ratio, the higher your website will rank.