The goal for every website is to be found by its target audience. However, you can’t just wish for organic traffic. You have to work for it. Organic traffic means that people are coming to your website without being prompted by a paid promotion like an ad campaign. For this reason, it’s the most cost-effective way to get visitors to your site. So, how do you make this happen?
Here are five things you can do to get more organic traffic to your site:
Use Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is a means of ranking high on search engine result pages. To do this, you need to consider what terms or keywords people would use to find the information you’re offering on your website. Once you know this, you can optimize your site’s content, so search engines recognize that you provide what people are looking for. The better the search engine feels your content solves a searcher’s query, the higher you will rank on the results page.
WordPress offers some of the best SEO tools. These tools prompt you to optimize your content for search engines. However, if you don’t use WordPress, you should still be able to find SEO tools to use on your website. For example, Wix offers a tool called Wix SEO Wiz, and Joomla has an extension called EFSEO that is quite popular.
Employ Social Media
Social media is an excellent way to drive traffic to your website. By posting articles, photos, and promotions on your social media channels, you can encourage people to visit your website for more of the same great content.
To get started with social media, you will want to create a profile on each of the platforms you plan on using. A profile is an excellent opportunity to tell people what to expect when they visit your site. The next step is to create posts that get people excited to visit your website. However, you must post when the people that follow you are most active. This increases the chances that they’ll see your post in their feed.
Engage in Blogger Outreach
When someone with a lot of clout says good things about your website’s content, it can go a long way towards driving traffic to your website. For this reason, you’ll want to reach out to influential bloggers and ask them to share your content with their followers.
You’ll want to choose a blogger that writes about topics that are related to the subjects you cover on your website. This will ensure that your website is being promoted to an audience that will be receptive to what you have to offer.
There’s no guarantee that the blogger you choose will want to share your content, but there’s no harm in asking. Therefore, you should compose a polite personalized letter to the blogger, explaining why you think your content might be of interest to their audience. The worst thing they can say is no, but if they say yes, you have a great opportunity to get the word out about your site.
Facebook and LinkedIn feature subject-specific groups. These groups are a great place to share content from your website. You join these groups as an individual and become an active participant. Then, without being pushy, you share your content.
These groups are great because you have an audience that’s already discussing the topics you employ on your website. Therefore, they’re likely to be more receptive to what you have to say and hence more likely to visit your website. However, it’s essential to carefully read each group’s rules, as some groups have rules about self-promotion.
In addition to sharing your own content, you should also be an active participant in group discussions. Make sure to establish yourself as a helpful member of the community by positively responding to others’ posts.
Answer Questions on Quora
Quora is, without a doubt, the biggest question-and-answer site on the web right now. Users from all over the world post their questions and have them answered by the community. Consequently, it’s a great place for you to showcase your expertise and get your target audience’s attention.
All you have to do to get started is specify your interests, create a profile with your credentials so people feel they can trust your answers, and then start looking for questions to answer. Take your time and give as detailed an answer as possible. You might even consider including visuals, so people are drawn to read your answer. Lastly, find a way to include a link to your site organically. Don’t do this for every answer you post as you don’t want to appear too promotional. Furthermore, your profile will link to your site so people can find it if they like your answer and visit your profile.