Social media and video hostings are great platforms for the most ambitious advertising projects, helping to expand businesses and generate good profits for any company.
If you want to increase your sales through them, we recommend checking Tik Tok.
In 2022, 84% of marketers have already increased their investment in TikTok advertising, and they haven’t failed.
With over a billion monthly active users, a huge number of posts, and regular content views by people of all ages and social statuses, there are plenty of opportunities for brands.
Of course, many businesses and TikTok Ads agencies, including us at UAWC, have already taken advantage of this, but the Tik Tok social space is still not filled.
Do you know how to advertise properly to attract a huge number of potential customers? No?
Then learning about the following six types of ads available will help you get started with your TikTok ads management.
1. In-Feed Ads
In-Feed ads appear when users scroll through their page “for you”. These adverts are displayed for about a minute and during this time a user can interact with them through comments and likes. If they are not interested, they can always skip them.
It is possible to create these ads with a click-through button leading to the landing page, so if you need to drive traffic or generate sales with Tik Tok, this type of ad can do that.
In-feed ads are perfect for those who:
- Want to blend their advertising into the content feed without making it too obtrusive;
- Want to sell physical products and is trying to showcase them to prospective customers;
- Are just starting out in advertising campaigns and want to find the easiest and cheapest solution for creating ads.
In-feed ads need to have the following specifications:
- Aspect ratio: 9:16, 1:1, or 16:9
- File type: .mp4, .mov, .mpeg, .3gp, or .avi
- Duration: 5-60 seconds (better aim for 9-15)
Creating a TikTok commercial in this way won’t take long. Alternatively, you can spare yourself the trouble and enlist the help of professionals at UAWC by checking out our case-studies.
With our ten years of experience and a proven SOP-based approach, you can be sure that your business will grow, and grow well.
2. Spark Ads
Creating videos from scratch often takes a lot of time and effort, so it’s much easier to promote content that already exists on the TikTоk network.
Spark ads do just that, so advertising is displayed and perceived as very organic content.
Such commercials appear in the feed without interrupting the scrolling process, but unlike In-Feed Ads, Spark ads can link not to a landing page, but to a real account in the Tik Tok network. Viewers always have the option of going straight to the original poster.
All videos viewed, comments underneath, likes and subscriptions received during TikTok spark ads refer to the original post, regardless of whether it belongs to the brand or the individual author.
The possibility of additional analytics makes it easy to assess the relevance of an investment in a particular campaign.
Often, Spark Ads have a button that directs users to a landing page instead of an account page.
They can also click on the music icon to review the audio page of the track used in the ad and use it in future ads if they wish.
If you have viral content with advertising potential on Tik Tok, or are interested in expanding your audience and promoting your brand through direct sales, these advertisements are just what you need.
Spark Ads have no restrictions on their specifications, as they are taken from your previously made content.
3. TopView Ads
Full-screen ads with a soundtrack and a call to action button will not go unnoticed by users.
TopView Ads appear at the top of the feed as soon as a person opens the Tik Tok app and last for approximately 60 seconds.
This type of advertising could well be called “traditional”, but that doesn’t hinder its effectiveness.
71% of users admitted that it is indeed highly visible, and CPG (consumer packaged goods) companies have verified its effectiveness in increasing sales (by 67% on average).
You have to agree that these are very good results.
This type of ad is perfect for you if:
- You already have creative content and just want to change your online profile;
- You have a solid advertising budget, as full-screen ads are very expensive;
- You have experience with other types of advertising in Tik Tok.
TopView ads need to have the following specifications:
- Aspect ratio: 9:16
- File type: .mp4, .mov, .mpeg, .3gp, or .avi
- Duration: 5-16 seconds (TikTok recommends 15)
In addition, brands that have already taken advantage of similar adverts and made good profits from them don’t want to give up on TopView Ads.
The principle of “positive experience” is also similar to one used when working with Google Ads.
If you have already managed to successfully apply all the recommendations once, you will definitely use them in the future.
4. Brand Takeover Ads
Another type of full-screen advert appears immediately after a user opens the Tik Tok app for the first time during the day.
These ads last only 3-5 seconds and direct users to a landing page or hashtag. As a brand, you can choose any option, depending on the specific purpose of your company.
Since TikTokers only see one Branded Takeover ad per day, this creates less competition in the ad space, if only at the cost of the ad itself.
These TikTok ad formats are often used when you want to make a hashtag trend (like #InMyDenim from Guess), get a one-time spike in traffic during a new product launch, or increase the frequency of your ads when competition is limited.
The latter option is relevant for companies with large financial resources.
Brand Takeover Ads have the following specifications:
- Aspect ratio: 9:16
- File type: .mp4, .mov, .mpeg, .3gp, avi, jpeg or png
- Duration: 3-5 seconds
5. Branded Hashtag Challenge Ads
Hashtags are one of a user’s main tools when it comes to finding interesting videos, chatting, or creating a group for their hobbies and interests.
In addition, these small captions make publications more visible in the user’s feed, where many spend most of their time.
An even greater benefit of hashtags is seen when they are used in video collages demonstrating a particular action.
Perhaps the user needs to demonstrate their sports skills or dance and then post their video to Tik Tok with the appropriate hashtag.
The use of such small tags on the internet takes advertising to the next level.
Taking advantage of the user’s desire to express themselves, branded hashtags change the way a company interacts with its audience.
Passive consumers of the ad become active participants, and the brand mentioned in it finds itself at the center of cultural movements.
Your target audience becomes co-creators, followers, buyers, and ambassadors.
Sponsored challenge hashtags appear at the top of the page — the TikTok discovery page.
On average, this type of advertising increases user engagement (by about 8.5%) and provokes user-generated content.
Branded Hashtag Challenge Ads work in several stages:
- First, the viewer clicks on the challenge hashtag at the top of the page.
- The system then redirects him to the Branded Challenge page, which describes the challenge itself, the rules, the sponsoring company’s logo, and a link to its website.
- Ticktockers then create their content based on the challenge, but with the obligatory use of a branded hashtag that promotes the post.
If you need to attract more content from Tik Tok users, or if you already have experience promoting companies with the hashtag elsewhere, you should consider this advertising option.
It will also be useful for brands aiming to increase awareness and engagement among TikTokers.
6. Branded Effects
Stickers, filters, and special effects only help brands create effective self-promotion.
This format can be combined with other types, giving even more possibilities. What exactly is the advantage of Branded Effects?
All special effects attract attention with their brightness and volume, so if you need to get more user-generated content this will be ideal.
A good TikTok ad example was demonstrated by PUMA, who created Branded Effects along with a hashtag to promote their Future Flash collection.
At the time, they managed to get 587.5 million views, which you must agree is very impressive.
All in all, this type of advertising option would work well for:
- Creating an aesthetic or identity in Tik Tok;
- Creating digital effects with some knowledge and experience;
- Enhancing the impact of an existing Tik Tok advertising campaign.
Whatever your objectives, a well-organized advertising campaign will sooner or later result in an increased audience.
Existing budgets and requirements notwithstanding, there will be a type of advertisement that suits your business and a good Tik Tok plan will only help with this.
On your own it is very difficult to understand all the nuances, so to get the expected result from promoting hashtags and creating user-generated content it is better to entrust brand development in Tik Tok to proven creative companies.
Start by scheduling a call with our experts at UAWC and you’ll see just how much creating trending online advertising can benefit your business.