We all know Facebook pretty well at this point, and as the world’s most famous social network, it was originally intended to serve as a digitized version of ‘face books’ held by various colleges under the Harvard umbrella.
In layman’s terms, these were paper directories that contain personal information and images about the students.
This means that it was initially limited to just Harvard, but soon it expanded to include all students at other elite American universities, before being available to high schools and universities in Canada and the U.S.
In 2006, Mark Zuckerberg finally decided to open the website up to the public in general, and the rest is history.
Today, Facebook’s mobile app can be found on more than two billion users’ devices around the globe, and if you don’t know anything about Facebook for some reason, it is a way for users to connect with acquaintances, friends, and family.
You can do this through a feed that is commonly known as a timeline, where you can read updates about your friends.
Facebook has continued to develop its app, and now includes multimedia content and the ability to share and repost content from elsewhere.
The ability to message people privately on Facebook soon resulted in a brand-new app called Facebook Messenger. Users can also upload photos, and tag people in the photos.
Now that we are all on the same page when it comes to what Facebook is, let’s talk a little bit about some serious Facebook statistics.
Key Facebook Statistics
- More than 2 billion active monthly Facebook users as of 2019, which makes it the biggest social media platform in the world
- More than 1 billion active daily users on the app
- 41% of Facebook’s users are based in Asia, while 10% are in America and Canada, and 16% are in Europe
- India is the biggest market for Facebook, with more than 260 million users
- When it comes to Facebook’s marketing audience, 43% are female and 57% are male
- Facebook’s marketing audience is primarily aged between 25 and 34 at 32%, with 25% being aged 18 to 24, and 25% being 35 to 54
- 69% of American adults use Facebook
- 51% of teenagers in the states use Facebook
- 78% of Indian Facebook users are male, while 22% are female
- Facebook’s Facebook page is the most liked page at 215 million likes, followed by Samsung at 160 million likes, and Cristiano Ronaldo at 122 million likes
- The average number of friends a user had in the U.S. was 338 in 2014
- In the UK, it’s 155
- 96% of Facebook users use the mobile app to access it, with 25% using desktop
- People use Facebook to look at posts at 65%, then share content at 57%
- 15% of people on Facebook use the app to shop
- The average user on Facebook likes 13 posts, shares on article, and makes five comments per month
- Post engagement rate for Facebook is 3.42%
- Users on Facebook watch 100 million hours of videos on Facebook every day
- 52% of adults in the U.S. use Facebook for getting news
- More than 120 million fake Facebook profiles were identified in 2019
- Facebook removed 1.7 billion spam posts in 2019
- 50% of Indian Facebook users saw fake news on Facebook in 2019
- 3.1% of American Facebook users say that Facebook negatively affects them
- There are 90 million business Facebook pages and 140 million brands use Facebook every month
- 85% of American brands have used Facebook to market a product
- More than 7 million marketers are on Facebook
- More than 50% of American Facebook users have listed 10 interests
- Average Facebook ad CTR is between 0.14% and 1.45%
- The CPC for a Facebook ad is $0.22 to $1.68
- The CVR for a Facebook ad is 9.11%
- Facebook revenue was more than $17 billion in 2019
- Marketing accounts for 99.9% of Facebook revenue
- Facebook dominated 40% of American digital ad revenue in 2018
- Facebook revenue comes mostly from America with 48%, then Europe at 23%, and then Asia with 19%
- ARPU for Facebook was $7.26 in 2018
- Facebook’s profit in late 2019 was $6.09 billion, less than its revenue of $21.11 billion in 2018
Facebook User Statistics
In late 2019, Facebook users were around 2.45 billion, which easily made it the world’s most popular social media platform.
In October 2019, Facebook was considered the most searched term on Google. Facebook’s users more than doubled within six months from 2018 to 2019.
Facebook is 450 million users ahead of YouTube that you can see in the graph underneath.
In quarter 3 of 2019, Facebook’s users were sitting at 1.62 billion, up from 1.5 billion a year earlier.
Below, we can see that Facebook has been growing at a relatively even rate since 2011.
Daily Active Users for Facebook Stories
Facebook was the fourth most downloaded app around the world in 2019.
Facebook Users Around the World
Facebook being known as a global app is evident, considering it is now available in more than 100 languages.
More than 1 billion Facebook users can be found in Asia, and the most rapid growth for Facebook occurred in Asia over the last couple of years as well.
Facebook MAU By Region 2019
Facebook’s monthly active users can be found mostly in North America, at 77%, while users in Asia don’t use Facebook everyday as much, coming in at just 62%.
Facebook DAU By Region 2019
India is where you will find the most daily active users for Facebook. America comes in at second place, and other countries that make the list are Brazil, Indonesia and Mexico.
Facebook Demographic Statistics
Age and Gender
69% of adults in the U.S. have said that they have used Facebook at some point. YouTube has a higher level of engagement, but it is the only platform, coming in at 73%.
61% of people with high school diplomas use Facebook while ¾ of Facebook’s users have a higher level of education than high school.
More women than men use Facebook in the U.S.
Facebook isn’t exactly popular amongst teens in America. Only 51% of teens say that they use Facebook, and only 10% of these teens say that Facebook is their number one app.
Later on in 2019, even less teens said that they used Facebook, coming in at just 41%. 51% of Facebook users have a political label, based on what they have included in their interests.
51% of Facebook users are given this political position when they sign up for a profile. 34% are considered liberal, while 35% are conservative, and 29% are moderate.
Facebook Demographics Around the World
The majority of Indian users are male.
Most-Liked Facebook Pages
So, what kind of things do people like to interact with on Facebook? Well, Facebook is number one, with Samsung coming in at a close second.
From here, you’ve got FC Barcelona and Real Madrid, and then in fifth you’ve got Coca-Cola.
The average number of friends that users had on Facebook in 2014 was 338. There is no update to this.
What’s interesting through is that people tend to maintain meaningful networks of an average of 150. Women tend to have more friends on Facebook than men.
Where do Co-Workers Connect?
More than 400 million users of Facebook in 2019 were members of a group.
The average time that people spend on Facebook every day is 37 minutes in 2020. This is down one minute from 2019.
Facebook users used the app on a tablet or smartphone more than desktop. In fact, the majority was so overwhelming that it stood at 96%.
In Africa, mobile usage is particularly prominent, coming in at 98%.
What do Users Use Facebook for?
The majority of Facebook users use Facebook to view photos, then watch videos, and in third is sharing content with friends, family and acquaintances.
Facebook Content Interactions
The average Facebook user will like one Facebook page over a lifetime, which indicates that it’s not a very popular feature. People tend to prefer liking content, as the average user will like 13 posts every month.
Comments Made by Country
The average of eight monthly ad clicks is relatively good, but higher depending on where you are in the world.
In Denmark and Australia, the average is 14 clicks per ad. In South Africa, it is just two. In South Korea, it’s nine times a month.
Engagement rates for videos are the highest when compared to other content, at 6.04%. Including a photo will get you an engagement rate of 4.36%.
What’s interesting is that engagement rates are higher in smaller communities. Pages that have less than 10,000 fans get an engagement rate of 8.18%, compared to just 2.59% of pages with more than 100,000 fans.
More than 75 million people in 2019 used Facebook Watch to watch video content for at least a minute every day. However, more than 50% of American adults hadn’t even heard of this feature.
Facebook as a News Source
52% of American adults rely on Facebook for their news, compared to YouTube at 28%.
Shopping on Facebook
More than 800 million users every month use Facebook Marketplace.
Facebook Marketing Statistics
There are more than 90 million business pages on Facebook, and more than 140 million brands use Facebook every month.
More than 85% of American marketers have used Facebook to market a product since 2016, and this figure is set to increase.
What Social Media do Marketers Use?
Facebook usage increases to 97% if we are just looking at B2C marketing. Instagram is at 78%.
When asked which platform they used the most, marketers said Facebook at 61% in 2019. This is down from 67% in 2018.
With B2B marketers, they weren’t as excited about Facebook, with just 48% saying it was their first choice.
What Social Media Video Platforms do Marketers Use?
34% of marketers make the most of Facebook Live.
There are currently more than 7 million active marketers on Facebook. This is an increase of 3 million from 2016. More than a third of users on Facebook have more than 21 categories on their ad preference page.
72% of marketers bought ads on Facebook, compared to Instagram which was 38%.
59% of people said that they planned to increase their Facebook ad expenditure, which is higher than Instagram at 55%, and YouTube at 40%. 74% of marketers said that they were interested in learning more about Facebook ads.
The average CTR for Facebook ads across all niches and industries is 0.89%. Of course, this has a slight variation from industry to industry.
The average cost per click is $1.68 across varying industries.
What about conversion rate? They are relatively low, coming in at 3.98% and 3.27& when it comes to industries such as pets and animals and food and drink.
News is the lowest conversion rate, at 2.5%, followed by leisure and hobbies at 2.91%.
The average across all industries was 9.11%.
The average level across 2018 was around $0.63.
The CPM of facebook marketplace ads is lower than those in your newsfeed, at $7.29, but clickthrough rates were still better to anything else, at 1.67%.
The most common objective for an ad on Facebook was found to be post engagement in 2018.
In fact, two thirds of ad campaigns approached their marketing strategies on Facebook with this goal. 13% of ads had the goal of increasing web traffic, while conversions was at 5%.
One reason for this could be that actions like post engagement might lead to a purchase.
The end goal of CPM depends on the objectives of the campaign.
This is of course going to determine whether a marketer chooses to go for a more generalized audience, or a smaller, more targeted one. The average Facebook CPM was $1.26, which could be as low as $0.48 for brand awareness.
Campaign objectives aren’t the only determining factor, efforts are going to cost more or less depending on the kind of market that is being targeted.
The most expensive Facebook CPM can be found in the UK, coming in at $3.15 for one thousand impressions. Spain is second at $2.42, and America is third at $2.29. The lowest is Colombia at $0.42.
The average CPC is also broader based on objectives. $0.19 is for lead generation, while $0.13 is for conversion, and $0.05 for traffic. App installs is the most expensive type of Facebook click, costing $0.30 per click.
Again, the UK is the most expensive when it comes to CPC, at $0.23. America is second at $0.13, and Spain is third at $0.09.
Facebook revenue was $17.65 billion in quarter three of 2019. This is an increase on $16.89 billion in quarter two of 2019. Europe contributed $4.12 billion, Asia $3.27 billion, and the rest of the world $1.77 billion.
Facebook’s net revenue was $6.09 billion in quarter three of 2019. This is an increase on 2018’s $5.14 billion, 18% to be exact.
However, in 2019 this was lower by $3 billion and $2 billion, largely due to legal expenses.
Facebook has been making a profit since 2009, and this has increased year on year.
R and D is the greatest portion of Facebook’s expenses, coming in at 20%. Marketing and sales is 14%, and administrative expenses is 8%.
Facebook’s share price in early 2020 was $212.60, which is up from 2018 at $210.91.
Final Thoughts on Facebook Statistics
Facebook was the OG of social media networks, but these days people are more interested in the likes of Instagram and TikTok.
There are still a lot of people that use Facebook, but they don’t necessarily fall into the younger demographic. Additionally, Facebook has a few trust issues, especially around the topic of fake news.
However, despite the fact that all we seem to hear about Facebook is negative, this doesn’t really seem to have affected how it does. It keeps getting people on board, and it keeps making money.
Facebook definitely has a captive market when it comes to advertising, and the company doesn’t seem to be coming close to scale in terms of reach.
Of course, nobody can predict the future, but we do think that Facebook is here to stay and do pretty well despite the odds.